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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. Fintechs know how to reach and work with the community.

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How To Do Better Against National Bank Lending Competition

South State Correspondent

Understanding the competitive banking landscape helps community banks set proper pricing, respond to rival marketing, and compete more effectively. Further, the competition is not just another bank that might make a loan or take a deposit, but it could be a credit union, insurance company, retail store, or a fintech.

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How to Win Small Business Loans This Year

Abrigo

Indeed, the financial institutions surveyed most frequently identified the following as their top challenges in small business lending: Efficiency Process, operations, and staffing Competition Over half of the survey respondents cited efficiency as a challenge when it comes to small business lending. Knowing Your Customer. keep me informed.

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How To Ensure Community Banks Aren’t Left Behind In The Digitization Revolution

PYMNTS

But for financial institutions (FIs), some of which have been around for decades, understanding how to take the first steps in the digitization process can be an overwhelming task. For many community banks , the commercial side of operations can be a particularly promising place to start. The Right Foot.

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How to collect positive customer reviews

Independent Banker

These community bankers share how they collect positive reviews, and how to respond to negative ones. Your digital footprint outside of your own properties is increasingly how decisions are made,” says Rob Birgfeld, executive vice president and chief marketing officer for ICBA. How to respond to negative reviews.

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Charles Potts: How to use data to drive bank growth

Independent Banker

But beyond its analysis to help you in your product journey, data can help transform your marketing efforts, offering insights into customer interests and behaviors to better align your offerings with their expectations. Data analysis and performance marketing do not have to be in-house skillsets. The results?

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Top News in Payments: Uber Halts Upfront Pricing in CA; Amex Cleared To Operate In China

PYMNTS

Amex Cleared To Operate In China. The central bank in China said it accepted an American Express application to start working in the country but did not say when Amex would begin operations. Grubhub Mulls Sale As Market Share Drops. Airbnb: How To Win The $1.4T Hundreds Of FinTechs Move From UK To EU Ahead Of Brexit.

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