Top mistakes accountants are making with existing clients
OCTOBER 25, 2014
Singer-songwriter Joni Mitchell was referring to environmental impacts when she sang, “Don’t it always seem to go/That you don’t know what you’ve got/Till it’s gone” in "Big Yellow Taxi." But chances are, many accountants have the same thought after a client leaves the practice – especially someone who was with the firm for several years. After all, numerous studies show that attracting new clients costs a lot more than retaining existing ones.