NEW DATA: 43M Consumers Are Holding Out On Mobile Banking Apps — How Banks Can Change Their Minds
PYMNTS
NOVEMBER 17, 2020
percent) who do not use mobile banking apps because they are dissatisfied with those apps’ user experience (UX). How can FIs improve their mobile banking apps’ UX shortcomings, and which features will go the farthest in encouraging more of their customers to download and use those apps for their everyday banking and payment needs?
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