article thumbnail

NEW DATA: 43M Consumers Are Holding Out On Mobile Banking Apps — How Banks Can Change Their Minds

PYMNTS

percent) who do not use mobile banking apps because they are dissatisfied with those apps’ user experience (UX). How can FIs improve their mobile banking apps’ UX shortcomings, and which features will go the farthest in encouraging more of their customers to download and use those apps for their everyday banking and payment needs?

UX 234
article thumbnail

Your Guide to Healthcare Personas

Perficient

Why they download but never use your app? What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. Any final words about healthcare UX personas?

UX 332
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

FIs Most Underutilized Asset: Their Apps

PYMNTS

So what can financial institutions (FIs) do to improve their apps’ user experience (UX), and will making these changes help boost adoption and usage? Understanding why consumers are frustrated with their apps is one thing; Improving their UX is another.

UX 150
article thumbnail

Is UX The Key To Mobile Wallet Breakout?

PYMNTS

Importance of nailing UX. To download the October edition of the Vantiv Omnicommerce Tracker™ , click the button below. “So, then, you can go, and if [for example] you’re on the bus and you see something that you like and you put it into a wish list or a shopping cart, you can go home and then complete the transaction,” he added. “It

UX 100
article thumbnail

Is UX The Mobile Wallet Whisperer?

PYMNTS

To download the October edition of the Vantiv Omnicommerce Tracker™ , click the button below. Reducing checkout friction, while, at the same time, suggesting complementary products to what they’re buying, is a balancing act retailers go through every day, Castro said. By failing to address both areas, merchants miss out on potential revenue.

UX 100
article thumbnail

REPORT: Payment Tech Tops FIs’ Innovation Agendas

PYMNTS

A significant share of FIs will turn their focus in a different direction, however, to user experience (UX) — how users interface with banking products and features. percent of bottom performers will invest in UX. To learn more about the motives and strategies behind FIs’ evolving innovation priorities, download the report.

article thumbnail

Report: Payments Help Merchants Fight Consumer App Fatigue

PYMNTS

Not only are they competing to get customers to download their app, they also having to compete against retailers that have seemingly become a fixture in consumers’ daily lives. percent of consumers who want to download more apps say they would download Amazon’s, 51.3 When asked, 51.8 When asked, 51.8 An astounding 85.1

Report 143