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For Millennials, Traditional Banking Is Not Anathema

PYMNTS

Turns out millennials are not the different-kind-of-banking-breed some had thought. It also turns out the much-vaunted social media generation is less inclined to use social media than you’d think. Though the exchange of cash via social media has yet to gain traction, it is not the case with other methods.

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A new digital bank needs a new customer service experience

Insights on Business

Banks continue their digital transformation journey to create new business models to satisfy today’s demanding customers. How do banks prepare for this new reality? For Bradesco, a large Brazilian bank, NEXT is the answer. Next is a digital bank, completely disassociated from the Bradesco brand.

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NEW DATA: Relevance Test: Majority Of Consumers Find Bank Web Content Lacking

PYMNTS

Forty-two percent of respondents report using mobile apps as their main source for financial education, and 36 percent report using social media to learn about financial products. Rich media content such as on-demand video, meanwhile, is an appealing tool for accessing relevant, targeted information for nearly half of consumers.

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The growing interest in digital banks

Insights on Business

Traditionally, banking was a conservative industry with relatively high barriers to entry. Banking products and services were defined and controlled by the bank. At the same time, regulators in many countries also have relaxed regulations to encourage innovation in the banking industry.

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New Study: Static Web Content Bad For Account Holder Engagement

PYMNTS

Researchers found that FIs offering “innovative options such as interactive and contextually relevant video content stand to improve engagement and customer experience, especially among younger generations like bridge millennials and millennials.”.

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How Digital-First Credit Unions Can Break The Impersonality Barrier

PYMNTS

The financial world has become more and more entrenched in digital channels, much to customers’ delight — 59 percent of FI consumers want to open banking accounts online rather than do so at a branch. That number is higher among millennial and Generation X respondents, at 77 percent and 63 percent, respectively.

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Mobile Banking and Millennials – Will the Love Last?

PYMNTS

A lot of fuss is made over millennials and their proclivities toward things being easy. So, when it comes to something like digital banking , it’s not so much about finding what’s easy as it is about finding what service best meets millennials’ needs. Millennials to big banks: No thanks ….