Remove Digital Banking Remove Millennials Remove Online Remove social media
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For Millennials, Traditional Banking Is Not Anathema

PYMNTS

Turns out millennials are not the different-kind-of-banking-breed some had thought. It also turns out the much-vaunted social media generation is less inclined to use social media than you’d think. Though the exchange of cash via social media has yet to gain traction, it is not the case with other methods.

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NEW DATA: Relevance Test: Majority Of Consumers Find Bank Web Content Lacking

PYMNTS

Restrictions on in-branch interaction are now causing financial institutions (FIs) to better engage with consumers and offer personalized banking experiences with mobile apps, online chat and contextual video content. This suggests that consumers use them more than they would like, or may have expected to, during the pandemic.

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New Study: Static Web Content Bad For Account Holder Engagement

PYMNTS

Researchers found that FIs offering “innovative options such as interactive and contextually relevant video content stand to improve engagement and customer experience, especially among younger generations like bridge millennials and millennials.”.

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How Digital-First Credit Unions Can Break The Impersonality Barrier

PYMNTS

The financial world has become more and more entrenched in digital channels, much to customers’ delight — 59 percent of FI consumers want to open banking accounts online rather than do so at a branch. That number is higher among millennial and Generation X respondents, at 77 percent and 63 percent, respectively.

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The growing interest in digital banks

Insights on Business

Traditionally, banking was a conservative industry with relatively high barriers to entry. Banking products and services were defined and controlled by the bank. At the same time, regulators in many countries also have relaxed regulations to encourage innovation in the banking industry.

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The open banking opportunity

Accenture

Based on this survey of over 2,000 consumers, it’s clear that online retailers, tech firms and social-media players face an uphill battle to convince consumers to allow them access to their financial data. Especially since over half of them say they’ll never change their banking habits and adopt open banking.

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New Data: Consumers Want Banks To Use Location Data To Keep Accounts, Transactions Fraud-Free

PYMNTS

They use their mobile devices for everything from checking the weather to posting on social media to pulling up real-time maps and using them to navigate to new destinations. How can banks better communicate the benefits of location sharing — and its vast potential to combat fraud — to customers who are on the fence?

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