Remove Customer Experience Remove Management Remove Marketing Remove Marketing Strategies
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A Strategic Perspective: Emphasizing Inclusivity on a Global Level for Web Design

Perficient

It’s our job as marketers, designers, and strategists to develop and design inclusive web experiences and user interfaces. We must think from a global-to-global first perspective and connect our marketing strategy to understanding specific audiences for well-rounded inclusive website design.

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Ecommerce is Dead, Long Live Digital Commerce

Perficient

Digital commerce means looking at your business holistically to determine what you should change and address to benefit your customers. For B2B organizations, this means rethinking the way you buy, sell, market, and service your products and examining your go-to-market channels. Do you really know and understand your customers?

Resources 340
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FICO World 23: Unleashing the Power of FICO Platform

FICO

FICO is on a mission to unlock the potential of Applied Intelligence and create a connected end-to-end customer experience. Which market trends matter – both in business and technology? Let’s take a look at some of the market trends that may resonate and be top of mind or perhaps a challenge. But which innovation?

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Banks Say FinTech Innovation, Not Regulation, Is Now Their Fiercest Market Pressure

PYMNTS

But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Optimism Up. “The Cybersecurity.

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Hyper-Personalization + Prescriptive Analytics for Customer Offers

FICO

Personalization can mean many things, such as inserting the name of the client/ consumer to individualize digital marketing. The question is: is that enough to deliver a pleasant customer experience? The Complexity of Offer Management Makes It an Optimization Problem. How Can FICO Help Level Up Your Marketing?

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Mastercard: Consumer Experience Is Loyalty’s New Currency

PYMNTS

“But the reality is that the consumer experience itself is the new currency in loyalty.”. Whether it is with a small, medium or mega-sized merchant, Hondal said businesses need to reimagine their loyalty strategies to manage customer experiences and ensure that they are consistently delivered throughout the organization.

Strategy 266
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The new competitiveness in corporate payments

Accenture

I am excited to have Tim O’Donnell join our Payments team as a managing director and draw on his insights in developing this blog. Customer experience mastery is core to their business models. And the cost of entry into the market is low for them. Legacy systems deliver two-dimensional customer experiences.

Payments 150