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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. And those consumers desire digital experiences that are personalized and meaningful.

Marketing 294
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Take Advantage of FSI Data to Illuminate Customer Relationships

Perficient

“Having a Balance With a Bank Doesn’t Make You a Customer.”. Our financial services team recently spoke with the great Jim Marous, the co-publisher of The Financial Brand and the publisher of the Digital Banking Report. One happens to be a national bank that I’ve been with for as long as I can remember.

Data 294
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OnDeck’s Noah Breslow on building a community business bank

Bank Innovation

Small business lending company OnDeck is expanding its ecosystem of products. Through its application for a bank charter, the company wants to become a full-service digital bank for small businesses it says are overlooked by traditional banks.

Community 360
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Banks and Credit Unions View Fintech Partnerships a Key Growth Strategy for 2020

Gonzobanker

Fintechs can provide better design capabilities, improved customer experience, research states. In What’s Going On In Banking 2020: Outlook for a New Decade , 65% of banks and 76% of credit unions say these partnerships will be an important part of their business strategies this year. Register here.

Strategy 123
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‘New Year, New Me’ CX Edition

Gonzobanker

In 2024, Smarter Banks will go on offense and differentiate with the customer experience. When it comes to client experience in banking, the last three years have been a long, reactionary grind of responding to COVID, a white-hot labor market driving up turnover, and rapidly shifting competitive dynamics.

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Future of Customer Experience in Digital Banking

Banking 2020

Digital banks are no longer in the ‘money’ business but rather, in the ‘value’ business. This value is not just providing a functional benefit but also a holistic experience, (i.e. what, when and how’ of the benefit), that customer values in the experience-based economy.

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The case for end-to-end digital lending

Independent Banker

Offering digital lending isn’t about the bells and whistles. It provides a real ROI, including increased efficiencies, more loan originations and a way to attract and retain customers. First State Bank & Trust in Williston, N.D., Chris Jundt, First State Bank & Trust. Northpointe Bank in Grand Rapids, Mich.,

Lending 91