article thumbnail

How banks can reimagine a winning loyalty strategy

Accenture

According to recent Accenture research, banking customers view loyalty as a two-way street: they are open to being loyal to one primary bank, but they want their bank to recognize and reward this loyalty.

Strategy 285
article thumbnail

Digital Banking: Humanizing the Customer Experience

FICO

Following the highly successful The 11 Commandments of Digital Banking eBook , we are kicking off a series of 5 deeper dive blog posts that group the 11 commandments below into common themes. Digital lift-and-shift is not a strategy! Banks must find ways to be personable in these impersonal channels.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Rebeca Romero Rainey: Developing innovation strategy

Independent Banker

As community banks seek to evolve, we bring together the best elements of wise business strategy and out-of-the-box thinking to invent new solutions for a better customer experience. That’s why ICBA has focused so intently on innovation strategy over the past few years.

article thumbnail

Improved Digital Banking Customer Experiences Requires Operational Excellence

The Financial Brand

Operational improvement in banking provides the foundation for increased efficiencies, improved customer experiences and new business models. The post Improved Digital Banking Customer Experiences Requires Operational Excellence appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

article thumbnail

Wolf, Goat and Cabbage: The Digital Customer Experience Riddle

FICO

Wolf, Goat and Cabbage: The Digital Customer Experience Riddle. Disjointed digital customer experiences are causing banking and insurance customers to flee in record numbers. Read on to see how the answer parallels solving for complex CX challenges and digital customer experience strategy.

article thumbnail

11 Commandments of Digital Banking: The Customer Journey

FICO

Last year we published a highly successful The 11 Commandments of Digital Banking eBook that introduced the 11 commandments: Digital lift-and-shift is not a strategy! You have the chance to start with a clean slate – and banks should use this opportunity to completely reimagine their products and services.

article thumbnail

The growing interest in digital banks

Insights on Business

As a result, many new, all-digital financial services firms, unencumbered by older, less flexible systems are aggressively pursuing customers by addressing their needs in new and distinct ways. There are interesting characteristics both in the new entrants and in the more established digital banks.