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Community Banks Are Missing Out on the Value of Social Media

The Financial Brand

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.

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Perficient is Proud to Sponsor STL 50/50 Fundraiser

Perficient

Louis region. Givable’s philosophy is to empower individuals, families, and businesses to make a difference in their community by making philanthropy more accessible. STL 50/50 is a regional online 50/50 raffle held every month beginning December 1, 2020. Louis Region? Each raffle benefits a different St. com website.

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Rebeca Romero Rainey: Stories worth telling

Independent Banker

This Community Banking Month, I invite you to try something new to spread your story. Share a new development, community project or initiative. As community bankers, we know relationships matter. I’m headed to Memphis to meet with our state and regional partners, and then I’ll be engaging with the team at CRA Partners.

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Small Business Rescue Program Faces Tech Challenges

PYMNTS

The Independent Community Bankers of America (ICBA) told the Small Business Administration (SBA) and the Treasury about the “massive delays” and “failed technology” that members were facing. In addition, community bankers shared their frustrations on social media about not being able to get into the system and modifications to the form.

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Bank wire fraud – How social engineering and technology perpetrate fraud losses

Abrigo

While previously, fraud was local or regional, today, scammers leverage technology extensively. They employ technology and social engineering tactics, reaching victims through email, social media, and text messages. Bank wire transfer fraud Current fraud trends Current fraud trends highlight a shift in scam origins.

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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. What is paid social? Artwork by Oatawa/Getty Images.

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Credit Unions Shun Online Ads For Content To Acquire Customers

PYMNTS

The social media site faced accusations that its ad-targeting platform — which allows ad buyers to select what demographic groups they want to target with their advertisements — was allowing and encouraging financial institutions (FIs) to violate non-discrimination provisions of the Fair Housing and Truth in Lending Acts.