Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. What is paid social? Artwork by Oatawa/Getty Images.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Gonzobanker

OCTOBER 13, 2020

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Appoint Digital Ambassadors.

Strategy 158

Strategy Digital Banking Digital Strategies Mobile 158

Independent Banker

NOVEMBER 25, 2015

Even with technology’s increasing influence on retail banking, it’s not typical for a community bank to have one of its most senior and trusted executives concentrate primarily on leading consumer product and payments innovation. The role of Alex Jimenez, senior vice president and director of digital and payments innovation at the $7.2

Innovation 70

Innovation Community Bank social media Community 70