South State Correspondent

JULY 24, 2023

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.

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PYMNTS

OCTOBER 1, 2020

As the digital revolution continues to transform the way shoppers pay for things amid the COVID-19 pandemic, Mastercard announced a free online tool to help entrepreneurs future-proof their companies. The shop reopened this month as Cadore welcomed shoppers under new retail guidelines, while continuing to reinforce her digital presence. “By

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Tools Cards Guidelines Online 262

Independent Banker

JUNE 30, 2022

But there are ways community banks can help mortgage-seekers get on the property ladder. According to the 2022 Home Buyers and Sellers Generational Trends Report published by the NAR, there are some clear generational trends in the homebuying market. So how can community banks help? Plenty of tools in the box.

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Community Bank Community Millennials Resources 143

PYMNTS

FEBRUARY 24, 2020

To serve these DIY consumers, as well as those who simply enjoy the time-honored hobbies of woodworking or building, eCommerce innovators are curating a selection of tools as well as supplies to help them with their projects. And, when it comes to tools, the boxes have items like measuring tape, utility knives, screwdrivers and drill bits.

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Independent Banker

FEBRUARY 28, 2022

Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. Fintechs know how to reach and work with the community.

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South State Correspondent

APRIL 30, 2024

An inverted yield curve, continued bank failures, and the desire to manage risk and offer clients higher service are all factors that are driving more community banks to adopt a loan hedge program. Community banks’ main goals are to diligently support their local communities and make an acceptable return on capital in these challenging times.

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South State Correspondent

APRIL 30, 2024

An inverted yield curve, continued bank failures, and the desire to manage risk and offer clients higher service are all factors that are driving more community banks to adopt a loan hedge program. Community banks’ main goals are to diligently support their local communities and make an acceptable return on capital in these challenging times.

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PYMNTS

JUNE 25, 2020

It may have a faithful teen following, but the fast-growing video-sharing platform wants users to know it’s not just for antsy 14-year-olds, but also for adults in general and marketing specialists in particular. A smaller number, 15 percent, are 35 and older. Brands are an important part of the TikTok experience,” Puris noted.

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PYMNTS

MARCH 6, 2020

That’s even more true for community banks, which lack the resources larger FIs have to support modernization initiatives and technology investment efforts. At the same time, the logistical challenges and competitive pressures associated with digitization remain just as pertinent for community banks.

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South State Correspondent

JANUARY 25, 2024

Forward Rate Lock Tools National lenders have been using locks for decades, and these instruments can take many forms. If rates rise, the bank eats this cost often not knowing that there is a negative mark-to-market value on the loan from Day One. Community banks also offer forwards to poach customers from other banks.

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South State Correspondent

JULY 10, 2023

Next week’s article will consider the challenges and possible solutions for community banks to adopt loan hedging programs. Adoption of Interest Rate Swaps Swaps (banks’ primary tool to hedge interest rate risk on loans) have increased substantially over the last ten years. The average US Bank asset duration was around 3.9

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Community Bank Community Tools Management 195

Independent Banker

DECEMBER 31, 2021

Independent Banker ’s annual Community Bank CEO Outlook survey reveals how community bank leaders plan to leverage today’s deposit-laden banking environment to grow this year. Janet Silveria, Community Bank of Santa Maria. So, what’s at the top of community bank leaders’ to-do lists? What changes will 2022 bring?

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PYMNTS

NOVEMBER 26, 2019

The company’s largest target market is the 12-and-under age group. And while the boxes are different every month, the firm might have a quarterly re-run of the consumables in hockey like tape, a mouth guard or a new training tool. The Marketing Strategy . He sees it less as a group and more of a community.

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Independent Banker

OCTOBER 31, 2021

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. By Taylor Hugo.

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South State Correspondent

NOVEMBER 29, 2023

Community banks are striving to increase loan yield and maintain their cost of funding (COF). Unfortunately, pressure on COF is expected to remain, and loans will reprice slower than expected as borrowers with below-market rates will wait until the last maturity day to refinance their credits.

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South State Correspondent

FEBRUARY 20, 2023

Community bankers need to understand their competitive landscape. Who the competition is, what the lending competition is offering, their delivery channels, and service levels can help community banks differentiate their services and enhance their competitive advantage.

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PYMNTS

NOVEMBER 26, 2019

As SMBs seek opportunities to expand their operations, and reach new customers and markets, they will need the right spend and workforce tools to ensure funds are spent appropriately. This demand is driving the global expense management software market to reach $6.6 Spend Tools To Win The ‘Game Of Keystrokes’.

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Tools Boston Cards Management 141

Independent Banker

MARCH 31, 2022

A secure, open-loop, cost-saving, customer-accessible, multiplatform P2P payments network might sound too good to be true, but community bank consortium Alloy Labs Alliance hopes to achieve just that with the CHUCK payment rail. A different kind of peer-to-peer payment service is now available, “built by community banks for community banks.”.

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PYMNTS

AUGUST 9, 2020

“In this day and age, it is very important for community financial institutions to be able to compete with their main new competitors – challenger banks and national banks – and have access to the same technology that can be deployed in weeks not years.

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Independent Banker

SEPTEMBER 30, 2021

But for most community banks, building a trustworthy brand isn’t a conscious effort. So first, we’ll look at how two community banks have become trusted pillars of the community through charity work and good old?fashioned billion-asset community bank. Build your community. It’s in their DNA.

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Perficient

JANUARY 25, 2021

MY PREDICTION: Leaders from the Provider community will work with the new Federal Administration to develop a “third way” to improve quality and manage costs that is reliant neither fully on the private insurance market nor on governmental backing. Care Disparity Addressed. Social determinants of health have been long identified.

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South State Correspondent

JULY 11, 2022

Email is one of the most effective bank marketing channels available. Using AI for bank email marketing can get you a 2% to 13%+ lift, or improvement, depending on the technique. In this article, we give you our top five lessons to inspire your bank to adopt AI in marketing or leverage our data to improve your effort.

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Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. In its simplest form, it expands the reach of a community bank’s content.

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Marketing Strategies Strategy Marketing social media 91

South State Correspondent

JULY 30, 2023

How should community banks target and compare their ROE to the industry and their peer group, and what defines a top-performing bank? Community banks (assets under $10B) composed 14.3% Community banks (assets under $10B) composed 14.3% The graph below shows the quarterly ROE for all community banks from 1984 to Q1/2023.

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South State Correspondent

NOVEMBER 13, 2023

Our article last week ( HERE ) discussed the “power of three” marketing rule and how to use it for loan proposals. We have enhanced our website to be a marketing resource for our lenders, and we make it available to all community bankers (without charge or any other obligations).

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South State Correspondent

MARCH 19, 2024

In a future article we will discuss how community bankers may structure their commercial loan products to maximize cross-selling and upsell opportunities. With proper tools and strategies, community bankers can upsell and cross-sell their products to maximize profitability. In banking, those numbers are markedly different.

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Community Bank Community Industry Cards 195

Perficient

SEPTEMBER 8, 2020

Use Gifs to Increase Your Marketing Efforts. For our second installment of the Visual Storytelling series, let’s examine how creating and using gifs can enhance your message and impact your marketing strategy. The Rise of Gifs in Social Marketing. There are many reasons to leverage gifs within your marketing mix.

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social media Branding Video Marketing 348

South State Correspondent

DECEMBER 13, 2023

Most market participants are focused on just one monetary policy tool available to the Fed – short-term, federal funds rates. Quantitative Tightening The Fed engaged in QE (buying Treasuries and mortgage-backed securities) in response to the great financial crises and then escalated this policy tool during the pandemic.

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PYMNTS

JUNE 7, 2018

Community banking can be one of the most rewarding and most challenging areas of financial services in which to work — that’s the view, anyway, of Rebeca Romero Rainey, president and CEO of Independent Community Bankers of America (ICBA) , who recently joined the nation’s leading advocacy organization that exclusively represents community banks.

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PYMNTS

DECEMBER 30, 2019

The middle market can be an ideal corporate customer for a financial institution (FI). Unlike a small business, the middle market typically holds a lower-risk profile with steady profits and strong growth. But you shouldn’t shove [the middle market] into small business or commercial — you should have a third segment.”.

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Cards Marketing Tools Management 132

Independent Banker

FEBRUARY 28, 2022

That’s why we’ve spent the past three years educating community bankers on the why of innovation: why bankers should be thinking about innovation, why innovation is a top priority in a digital-first environment and why now is the time to act. Performance marketing. Finding the right marketing partner.

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Community Bank Community Innovation Tools 148

Independent Banker

JULY 31, 2022

The Social Bankers, a collective of community bank marketers, offers inspiration, information and professional development advice to community bankers focused on marketing and social media. And that means it can be a challenge to keep up with the latest trends in social media marketing. By Julie Kendrick.

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social media Trends Community Groups 224

PYMNTS

APRIL 8, 2020

One connection to the platform offers a network effect that can cut time to market, improve customer experiences, bolster operating efficiency and assist with following regulatory mandates per the firm. The offering comes as firms encounter a new reality of worldwide markets that are not stable and fluctuating supplier relationships.

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Tools Customer Experience Resources Compliance 181

PYMNTS

JANUARY 9, 2018

With big banks pulling back from small and medium-sized business (SMB) lending in the wake of the global financial crisis, the market was ripe for someone else to fill the credit gap. Community banks approved 49 percent of SMB loan applications in November, according to the latest data from the Biz2Credit Small Business Lending Index.

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Community Bank Community Fintech Lending 131

PYMNTS

FEBRUARY 13, 2019

Goldman Sachs is planning to ramp up its presence among middle-market corporates, according to its Chief Executive Officer David Solomon. Part of that effort means expanding in the middle-market community. The firm’s push into the middle market comes as Goldman is investing in smaller companies, too.

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Marketing Florida Management Tools 115

PYMNTS

FEBRUARY 15, 2018

For community banks serving small- to mid-sized businesses (SMBs), training an eye on credit cards can translate into additional revenue streams and tap into an unmet need for those SMBs. Kearney found 26 percent of small business cardholders have community banking relationships in place. There’s a lot of runway here.

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South State Correspondent

NOVEMBER 7, 2023

One successful loan proposal tactic for community banks to improve their acceptance rate is to embrace the old marketing rule of the “power of three.” Positioning through comparison is a potent tool. We review hundreds of term sheets and proposals for commercial borrowers each month.

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