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The Formula For Brand Affinity Marketing To Make Your Bank Go Viral

South State Correspondent

More private security was brought in and fights increased. What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. Creating a Brand Affinity Marketing Solution. Even if it wasn’t your mom working security, you didn’t want to disrespect the maternal position.

Branding 195
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The community bank’s complete guide to building trust

Independent Banker

Building trust in your institution has a lot to do with technology, from implementing strong data security practices to humanizing your online customer interactions. But for most community banks, building a trustworthy brand isn’t a conscious effort. But for most community banks, building a trustworthy brand isn’t a conscious effort.

Community 139
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Here Are 15 of the Best Deposit Marketing Campaigns Ranked

South State Correspondent

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

Marketing 195
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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. He chose to compete in the women’s luxury segment and looked for a gap in the market. Leveraging social media, Gentle Monster started to get traction.

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Silicon Valley Bank Failure – Lessons in Interest Rate Risk Management

South State Correspondent

Equally important is the bank’s securities duration, as shown in the graph below. Approximately 56% of the bank’s securities had repricing greater than 15 years. SVB’s securities portfolio is high credit quality (Treasuries and quality MBS) but long duration. at the end of 2022, with $2.4B

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Fair Value Accounting and Silicon Valley Bank Failure

South State Correspondent

Some blame the dilution of the Dodd-Frank provisions, others the lack of oversight by regulators, and others still blame social media for exacerbating the deposit run. Fair Value versus Amortized Cost The amortized cost of assets is the accounting treatment applied to securities known as held-to-maturity, or HTM.

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Prevent pig butchering scams: Safeguarding against investment fraud

Abrigo

Avoid fraud losses from pig butchering scams FinCrime professionals looking to prevent pig butchering scams in the age of cryptocurrency can follow these steps to tighten security. A scam usually begins with online contact via social media or dating apps. Would you like other articles like this in your inbox?

Fraud 195