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You Deserve More and Better [VIDEO]

The Emmerich Group

Unlike how most marketing is done in banking today, you need to target the precious few. A recent study showed that the average community bank’s top 100 customers account for more than 50% of their profits. In some cases, between 50 to 140%. The fastest path to more profits is obvious.

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4 ways to track your bank’s marketing performance

Independent Banker

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. By Taylor Hugo.

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Raising up nonprofits

Independent Banker

For its 30th anniversary, Ledyard National Bank decided to ask 10 local nonprofits to enter a video about their work into a contest for the opportunity to win $10,000 and expand their visibility. When Ledyard National Bank in Hanover, N.H., In response to that, a group of people came together to found Ledyard National Bank.

Video 91
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How is Your Bank Responding [Video]

The Emmerich Group

What a week… How you respond right now to COVID-19, to near-zero interest rates, and to the requests you’re getting from customers to cut or match rates will predict how your bank will fair in this recession. How is Your Bank Responding There’s no reason community banks should have to go out of business.

Video 28
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Build Strategies Into Your Strategic Plan [VIDEO]

The Emmerich Group

Ensure that you base the entire thing over no more than three integrated psychographic and demographic intersections of that group. You will get people away from being busy to being profit-oriented, which dramatically contributes to your bank’s bottom line, doesn’t it?

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Customers and Prospects Demand Excellence in Stressful Times [VIDEO]

The Emmerich Group

I have a friend, and a vendor to my business, who told me that because a big chunk of his income comes as a result of community banking, he thought he should switch over his account and work. The post Customers and Prospects Demand Excellence in Stressful Times [VIDEO] appeared first on The Emmerich Group.

Video 28
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New ICBA chairman Derek Williams’ commitment to community

Independent Banker

Derek Williams, president and CEO of Century Bank & Trust in Milledgeville, Ga., wanted to be a financier before finding his way to community banking. He has served as president and CEO of $365 million-asset Century Bank & Trust in Milledgeville, Ga., now part of Bank of America, before moving to Griffin, Ga.,

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