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Retailers Look To Augmented Reality To Lure Local Shoppers

PYMNTS

AR comes into play in another key local commerce category: home services. AR is moving toward the retail mainstream as consumers continue to use their smartphones and other web-enabled devices to seek out local merchants. By 2022, the report says, VR will generate $1.8 Virtual reality, too, will likely see its profile improve.

Retail 182
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Nielsen Study: Facebook Apps Tops In 2016

PYMNTS

According to Nielsen, last year was a big year for digital — including new devices, new apps and the market for virtual reality (VR) devices. The research shows Facebook was yet again topping smartphone app category with 146 million average unique monthly users, up 14 percent over last year.

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PYMNTS Daily Data Dive: 2016’s Top Apps

PYMNTS

According to Nielsen , last year was a big year for digital, including new devices, new apps and the market for virtual reality (VR) devices. Facebook topped the smartphone app category with 146 million average unique monthly users, up 14 percent over last year. 53 percent | Users on Android devices.

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2016 Brings Flat Smartphone Market, Research Says

PYMNTS

IDC, which provides market forecasts for technology companies across the world, says that one of the reasons for the significant deceleration is the saturation of devices in developed markets (U.S., As for the future, two areas are expected to see tremendous growth: augmented and virtual reality (AR/VR), and phablets.

Marketing 102
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Moving Augmented Reality Out Of The Living Room

PYMNTS

In contrast with virtual reality (VR), you are not immersed in the whole artificial environment. Cheney said Google and Apple have provided incredible devices to be able to measure the room, and then eCommerce providers have to make sure good data accompanies that technology. He said the apparel category has the most potential.

Retail 251
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Apple’s R&D Spending Goes From $1B to $13B In 2019

PYMNTS

The amount of investment illustrates Apple’s push to keep up with new rival technologies and to innovate in new categories like wearables , health and fitness.

Apple 116
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Why In-Home Commerce Is B&M Retail’s Big New Fight

PYMNTS

What if there’s another emerging category that could prove more destabilizing to brick-and-mortar retail than the most well-designed digital marketplace? The VR store isn’t meant to be a website or mobile portal transformed into 3D. But what if the commerce continuum doesn’t stop at physical and online shopping?

Retail 101