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Bank Of America Sees Personalized Video As Key To Rewards-Program Loyalty

PYMNTS

It’s been a busy year in digital banking as the pandemic has driven consumers online to manage as much of their day-to-day lives as possible. The online channels, they reported, are often too confusing or irrelevant to use. A bank’s goal, Sellers noted, is pretty clear when it comes to building online journeys.

Video 292
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Video Content Creates Digital-First Brand Loyalty

PYMNTS

That influx of users new to digital paths and processes has created pressure in the market for brands to leverage video content. After all, Atzmon said that video content done correctly is demonstrably more effective than just slipping some text in front of the customer. Personalization Is Key . But that’s just a starting point.

Video 209
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Facebook Sweetens Terms In Bid For Video Creators

PYMNTS

Facebook is upping the ante again in its bid to lure online video personalities to its platform. On Monday (June 29), the company said it was adding a number of sweeteners aimed at helping video creators and publishers earn more money on the social media site. YouTube pulled in $15 billion in ad revenue in 2019.

Video 131
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How Axis Bank Prevents Identity Fraud With Video-Based Onboarding

PYMNTS

The ongoing COVID-19 pandemic and its associated social distancing and stay-at-home orders have pushed untold services online for easier consumer access, with banking serving as a prime example. Leveraging Video-based Onboarding, AI To Prevent Identity Fraud. We’ll see more and more [of this] action as digital [banking] progresses.”.

Video 205
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Starling Bank Integrates API into Google Home [VIDEO]

Bank Innovation

Mobile-first Starling Bank released a video today showing off an integration of its API with a Google Home device. The feature is not available for Starling customers yet, though it’s coming, according to Megan Caywood, chief platform officer at Starling Bank.

Video 345
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Western Union Launches New Video, Phone Tool For Home Money Transfers

PYMNTS

Users can choose phone calls or video in multiple languages to connect to a money transfer personal service assistant. A card is used for payouts into any bank account, digital wallet or agent locations supported by Western Union. A pilot of the new channel is being introduced in Austria, Belgium, Italy, Portugal and Oman.

Video 286
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Kicking Fraudsters Out Of Online Games

PYMNTS

It’s been said cybercriminals look for the path of least resistance when they target businesses or online marketplaces to steal data or money. And, increasingly, online gaming platforms — attractive to the bad guys due to their scale and relative anonymity — are in the crosshairs. The tools are there, but mindset matters.

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