Bank Of America Sees Personalized Video As Key To Rewards-Program Loyalty
PYMNTS
DECEMBER 14, 2020
It’s been a busy year in digital banking as the pandemic has driven consumers online to manage as much of their day-to-day lives as possible. The online channels, they reported, are often too confusing or irrelevant to use. A bank’s goal, Sellers noted, is pretty clear when it comes to building online journeys.
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