Crafting The Better B2B ‘Customer’ Experience
PYMNTS
OCTOBER 6, 2020
That includes digitizing sales and marketing efforts, which of course had in the past been done face to face. That’s good for sales and marketing reps who may be worried about disintermediation — and, according to Uphoff, whose success can also be measured in terms of how many customers they are able to convert to paying digitally.
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