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Crafting The Better B2B ‘Customer’ Experience

PYMNTS

That includes digitizing sales and marketing efforts, which of course had in the past been done face to face. That’s good for sales and marketing reps who may be worried about disintermediation — and, according to Uphoff, whose success can also be measured in terms of how many customers they are able to convert to paying digitally.

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Revolutionizing the Way We Pay: The Top Payment Industry Trends You Need to Know in 2023

Perficient

In fact, according to The Business Research Company’s 2022 Payment Security Global Market Report , the payment security market is expected to reach $43 billion by 2026. Vendor and payment companies alike are seeking and creating solutions to provide their customers with the most secure digital payment experiences possible.

Industry 471
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Deep Dive: Safeguarding B2B eCommerce And The Corporate Customer Experience

PYMNTS

Business identity theft is used to launch everything from purchasing plan scams to tax and credit card application fraud, and it caused an estimated $137 million in damages in 2017. Online merchants must also be careful to ensure their fraud-fighting systems work without mistakenly sweeping up honest customers.

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Part 1: What is Embedded Finance?

Perficient

Uber is one of the most prominent examples of a company reaping the benefits of the convenience posed through embedded finance experiences. Uber users input their payment information upon account creation, eliminating the need to dig through a messy purse or fumble through a wallet to find cash or a credit card to pay for a ride.

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How The B2B Mid-Market Drives Loyalty Through Online Payments

PYMNTS

While the coronavirus crisis certainly accelerated the drive toward digital, the mid-market's commerce digitization push was well underway before the pandemic hit. Corporate buyers are quickly shifting their purchasing habits online, and seeking more efficient experiences from product sourcing through to checkout.

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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. From these actions, community banks receive data on their income, home address, email address, credit card debt, employer and financial products they want to learn more about.

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Eyewear Startups Put On Their Customer Experience Glasses With AR

PYMNTS

Before the dawn of 3D smartphone technology, it wasn’t easy for startups to create a customized product — and market it to a consumer. When the founders of King Children wanted to create eyewear to fit the custom needs of shoppers, for instance, they faced several challenges. For starters, customized products can be expensive.