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Banks Must Up Their Social Media Game to Connect with Digital Natives

Gonzobanker

Banking leaders looking for the next wave of growth need to think differently about marketing to half the population. Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. hours per day on social media.

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Is Social Media Key to Hitting the Trillions for (Fin)Tech Companies?

Bank Innovation

Could Microsoft be the first technology company to earn a one trillion market value? Analyst Michael Markowski seems to think so, citing the technology giant’s recent acquisition of professional social media site LinkedIn as the boost that pushed Microsoft into the race.

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Social Media Lures Credit Card Giants – And Their Advertising Spend

PYMNTS

On social media – specifically, on Facebook. The Wall Street Journal reported on Tuesday morning (April 23) that at least a few credit card giants – Capital One Financial Corp. As estimated by Mintel Comperemedia’s data analysis (the data is from Pathmatics), Capital One spent $18.6 and American Express Co.

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B2B Venture Capital: Corporate Social Media, Marijuana Procurement, and Big Data

PYMNTS

This week, the two countries were the only markets that landed on the B2B venture capital board, with funding landing at SaaS, Big Data and procurement startups across a range of industries, from corporate social media management to marijuana procurement. PYMNTS breaks down the $24 million in venture capital raised.

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How important is a social media community in banking?

Abrigo

Much like the internet was once considered a fad, the same was said not so long ago about social media. The social network truly connects people. Clearly, those in the “social media is a fad” camp were mistaken. Which banks and credit unions are doing social media well?

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Apple & Twitter are on a collision course | Sequoia Capital warns today’s downturn is worse than 2000/2008 | Impact of metaverse on digital marketing

Bussman Advisory

Sequoia Capital warns today’s downturn is worse than 2000 and 2008. Sequoia Capital warns today’s downturn is worse than 2000 and 2008. Will the metaverse’s impact on digital marketing be equivalent to social media? More information on www.bussmannadvisory.com.

Course 97
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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.