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Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study

The Financial Brand

This article Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study appeared first on The Financial Brand. As deposit pressure mounts industrywide, a study of banks with under $2 billion of assets makes a case that bigger marketing budgets can help.

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Bank ROE – What Should Be Your Bank’s Target?

South State Correspondent

How should community banks target and compare their ROE to the industry and their peer group, and what defines a top-performing bank? Most importantly, is there an ROE level ensuring a bank remains long-term independent and healthy? Bank ROE Historical Performance Total assets for all FDIC-insured institutions was $23.7T

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Best Community Banks to Work For 2022

Independent Banker

.; Bank of Montana, Missoula, Mont.; CNB Bank, Berkeley Springs, W.Va.; Midwest Bank, Norfolk, Neb. In our annual workplace survey, employees of ICBA’s best community banks to work for told us they benefit from engaging cultures, opportunities for advancement and innovative benefits. Tom Swenson, Bank of Montana.

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How To Do Better Against National Bank Lending Competition

South State Correspondent

Who the competition is, what the lending competition is offering, their delivery channels, and service levels can help community banks differentiate their services and enhance their competitive advantage. Analyzing the competition can also help a bank be realistic about which products it can sell and at what price.

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Cross-Selling and Upselling – 2 Drivers of Relationship Profitability

South State Correspondent

In a future article we will discuss how community bankers may structure their commercial loan products to maximize cross-selling and upsell opportunities. In banking, those numbers are markedly different. The average community bank has thousands of customers, and the vast majority (close to 90%) earn zero or negative ROE.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Risk of Derivatives – The Fall of an Index

South State Correspondent

Barings Bank, Orange County (CA), Enron, Long-Term Capital Management, and other entities misused derivatives or didn’t understand the difference between hedging and speculating. Some bankers will soon hear about another example of banks using derivatives that, unfortunately, will lead to losses. No ISDA documents.