PYMNTS

AUGUST 9, 2019

Direct sales company Younique, which has been pivotal in its approach to social media marketing, has launched an augmented reality (AR) makeup trying-on tool, according to a release. . The tool uses facial analysis and bridges the gap, the company said, between online and in-person shopping.

social media 136

social media Tools Branding Analysis 136

Independent Banker

OCTOBER 14, 2014

Husic: Originally, I had qualms about effective use of my time as an executive and the ROI of social media. Husic: I focus on topics that I am confident sharing, which are also topics I would talk about in person—banking, accounting, financial services, leadership, women in leadership, community news, technology and health.

social media 105

social media Leadership Community Community Bank 105

PYMNTS

DECEMBER 10, 2020

“So it’s no surprise that Instagram is making moves to replicate TikTok’s most popular features — especially in areas where TikTok hasn’t already amassed a strong foothold, like Brazil,” says social media fan site Later. “In In practice, that means turning customers into influencers via a social selling technology platform.

social media 257

social media Video Branding Online 257

PYMNTS

JULY 1, 2020

Loyalty programs such as these ultimately help CUs retain members, generate referrals and create effective brand awareness, she said. TDECU launched a referral program this month that enables members to provide contact details for friends and family or to share membership offers via social media, according to Thompson.

Branding 216

Branding Houston social media Innovation 216

PYMNTS

DECEMBER 19, 2018

Virtual reality (VR), a technology that has captured the public eye for decades, has long piqued consumers’ curiosity. The technology was originally relegated to the world of fantasy and science – but in recent years, that’s begun to change. VR as an Enterprise Tool. VR as a Tool for the Retail Experience.

Tools 136

Tools Training Retail Technology 136

Long Lasting Ideas

AUGUST 7, 2014

The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. 8 Steps to Create Your Social Media Policy. IBM Social Computing Guidelines. Social Media Policy Database.

social media 69

social media Policies How To Handbook 69

PYMNTS

DECEMBER 14, 2018

Instagram is working on a shopping feature that would tell brands which products users are bookmarking, according to a report by CNBC. Brands can tag items and users can get more details about them, with the goal of eventually being sent to websites to complete purchases. However, that technology doesn’t exist yet. “We

Branding 134

Branding Tools Video Analytics 134

Social Assurance

JANUARY 11, 2021

In a recent article from Social Media Today , they shared their social media marketing predictions for 2021. Here we have broken down some of those social media trends that you should be paying attention to as a financial marketer. Social Media Stories. Facebook Pay.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

In a recent article from Social Media Today , they shared their social media marketing predictions for 2021. Here we have broken down some of those social media trends that you should be paying attention to as a financial marketer. Social Media Stories. Facebook Pay.

social media 15

social media Branding Trends Tools 15

William Mills

JUNE 2, 2016

Social media is a ubiquitous force in our society. Credit unions recognize the significance of social media and, in response, a growing majority have established a presence on popular platforms, including Facebook, Twitter and/or LinkedIn. Attracting an Audience. Building a Connection. Engaging Followers.

social media 42

social media Tools Marketing Strategies Marketing 42

Perficient

MARCH 22, 2021

The same way we articulate to our clients exactly why they should do business with us, applying an employer value proposition – sometimes called an employee brand platform – offers candidates and colleagues both the chance to understand the answers to two key questions: “Why do people join Perficient?”

Community 520

Community social media US Branding 520

PYMNTS

MARCH 17, 2020

Digital brands lack brick-and-mortar stores’ advantages — customers cannot feel fabric textures or see electronics’ resolution qualities. Companies need all the tools they can get to keep consumers engaged in the competitive retail environment. Companies are taking note of this and are thus implementing related tools.

Retail 143

Retail Tools Millennials social media 143

South State Correspondent

JULY 19, 2023

These tools can give a bank marketing team of five the power of 20. Understanding the concepts of good coding, customer experience, film, art, advertising, and branding will still be required. The Basics If you are a reader of this column, you are already aware of the basics of tools that we love (starting HERE ).

Marketing 195

Marketing Training Video Tools 195

William Mills

JUNE 2, 2016

Social media is a ubiquitous force in our society. Credit unions recognize the significance of social media and, in response, a growing majority have established a presence on popular platforms, including Facebook, Twitter and/or LinkedIn. Attracting an Audience. Building a Connection.

social media 40

social media Tools Marketing Strategies Marketing 40

Perficient

DECEMBER 4, 2020

In this whole new world of technology, we have many end-users coming to our sites from various points. Are they arriving from email, social media, referral sites, paid or organic search, etc.? Some benefits of the “Ad Server” are: It provides effective tracking and reporting of all media tags by type. Testing Tools.

Analytics 309

Analytics Google Tools social media 309

PYMNTS

JANUARY 31, 2020

We have deep dives into virtual card adoption and self-service technology, as well as a report on Kobe Bryant’s legacy. Bank client preferences have moved toward self-service technologies over branch visits in recent years because of ease of use and improved convenience. Kobe Bryant’s VC Firm Holds More Than $2B in Assets .

Cards 131

Cards Technology social media Meeting 131

NCR

JUNE 8, 2016

billion daily active users, these social platforms have the potential to be an outstanding marketing tool for a credit union. If used correctly, social media can engage credit union members in a customized way that will enhance their overall experience and increase their loyalty to your credit union. With an average of 1.04

social media 40

social media Millennials Strategy Industry 40

PYMNTS

DECEMBER 5, 2018

is the only social fundraising platform with hashtag-to-donate technology on both Facebook and Twitter. Think about it: A person who makes a donation in the public sphere of social media might encourage others to do the same. This can serve as a powerful force when it comes to online charitable giving via social media.

social media 187

social media Online Maine Payments 187

PYMNTS

SEPTEMBER 21, 2020

Most eCommerce shopping tools and sites that have seen usage surge during the pandemic have never been stressed to this extent. The eCommerce exodus has altered how consumers balance their desires to shop in physical stores and online as well as which tools and payment methods they use when finalizing these transactions. reached 14.4

Retail 243

Retail Online social media Mobile 243

PYMNTS

SEPTEMBER 21, 2018

This is the problem that California startup FaceCake was founded to solve — leveraging augmented reality (AR) technology and a new cohort of early adopting, mobile-enthused shoppers. Most might assume the brand was some kind of social media experience for bakers, or perhaps an eCommerce venture built around vanity confections.

social media 155

social media Tools Branding Online 155

PYMNTS

FEBRUARY 25, 2020

Banks and legacy financial institutions (FIs) might be wise to study what disruptive technologies recently did to the print publishing industry, taxi cabs, network TV, and a host of other businesses that were disintermediated with little to no warning in recent years. Mobile Cards: Make or Break? Follow the Smart(phone) Crowd.

Mobile 153

Mobile Cards social media Survey 153

PYMNTS

JUNE 15, 2017

This month’s PYMNTS.com Omnicommerce Tracker™ , powered by Vantiv, looks at the latest advancements in smart technology that are powering sales, both online and in-store. Chatbots, robotics and other smart technology aren’t just powering online purchases — they’re in stores too. Making Social a Complete Fashion Experience .

social media 130

social media Report Minnesota Retail 130

PYMNTS

NOVEMBER 3, 2020

At a time when chaos and turmoil seem to have permeated everything from the pandemic to politics, social media sharing platform Pinterest is winning new advertisers large and small who are drawn to it as a haven of safety and positivity. Still, Pinterest has made recent investments in technology and sales coverage.

social media 130

social media Trends Branding Washington 130

PYMNTS

JULY 10, 2020

Quick-service restaurants (QSRs) and others in the food service space are rapidly adjusting their operations during the pandemic, with many implementing new technologies online and in-store to ensure customers can seamlessly and safely place orders. For more on these stories and other headlines, visit the Tracker’s News & Trends.

Mobile 162

Mobile social media Report Fraud 162

PYMNTS

AUGUST 26, 2019

Stylitics’ app is still live, but its focus has reportedly moved toward retailer tools. Stylitics Founder and CEO Rohan Deuskar said the company has the ability to offer useful recommendations from the beginning, without the need to train the technology using a merchant’s data. “We The app has 85 brands in the U.K.

social media 101

social media Training Branding Retail 101

PYMNTS

FEBRUARY 7, 2020

Retailers are starting to tap into the camera,” said Ted Mann, CEO of visual search technology provider Slyce. Target has incorporated Pinterest’s visual search tool since 2017. StyleSnap’s recommendations draw on a number of factors, including brand, price range and customer reviews.

Branding 151

Branding Retail social media Mobile 151

PYMNTS

FEBRUARY 11, 2019

Amid great technological change, health and beauty retailers are developing strategies to drive innovation. In some cases, retailers are using social media tools such as Instagram to post promotions and product tutorials — or interact openly with consumers about their offerings.

Innovation 166

Innovation Retail social media Apple 166

PYMNTS

JANUARY 17, 2020

Some have become so popular that they even have fan pages on social media platforms. Boosting shopping via smartphone has been a challenge for retailers, even as consumers spend many hours each day using their phones to interact with banks, brands, news platforms and social media outlets.

Mobile 130

Mobile social media Retail Study 130

PYMNTS

MARCH 24, 2016

While social media platforms, if utilized effectively , can be beneficial for any retail business, those with an established brand obviously have a leg-up — in terms of financial assets, infrastructure and reach — on more nascent companies in their ability to quickly turn social presence into profit.

social media 100

social media Industry Branding Online 100

PYMNTS

NOVEMBER 23, 2018

Indeed, that is one of the main ideas behind Instagram ’s recent move to offer three new ways for users of the Facebook-owned photo-sharing social media platform to discover products. Instagram users can also now shop in videos from the brands they follow. Mobile Bridges. Window Shopping.

social media 163

social media Mobile Branding Retail 163

PYMNTS

MAY 12, 2016

In a rush to embrace the latest technologies or dive headfirst into the latest social platform, more tried-and-true marketing tools available on mobile devices are being swept under the rug in favor of newer, sexier mediums. What were the main takeaways from the study?

Mobile 100

Mobile social media Study Branding 100

PYMNTS

JULY 11, 2016

Participants could use Visa’s APIs to create a payment solution, leverage social media channels to engage people at Visa-sponsored events or persuade Visa cardholders to go cardless. helps brands build and manage chatbots that consumers can use to transact inside popular messaging apps. Humanizing The Brands. In the U.S.

social media 100

social media Branding Retail Meeting 100

PYMNTS

NOVEMBER 2, 2017

But big changes have come to the DvF brand in the last year. Most notably, its namesake Diane von Furstenberg’s departure as creative director of the luxury brand. A lot of the mobile discovery phase is on social media, like Instagram and Pinterest. To be honest, we all kind of gave up on fixing that,” Araujo said.

social media 100

social media Mobile Branding Retail 100

PYMNTS

FEBRUARY 11, 2019

Reddit CEO Steve Huffman told CNBC that Reddit wants to target the ad revenue from other social media giants. Huffman said the company has implemented tools to combat this kind of behavior, and that he’s made a commitment to advertisers to make sure the platform is “free from abuse and other kinds of misbehaving.”

social media 115

social media United States Google Branding 115

PYMNTS

JUNE 22, 2020

The days of stopping by brick-and-mortar establishments to check out menus and sample food are long gone, replaced by scanning social media accounts, hashtags, user reviews and digital images before selecting where to spend hard-earned money. The digital push is beneficial for both sides of the equation.

Operations 156

Operations social media Online Survey 156

PYMNTS

AUGUST 19, 2016

The new promoted stickers will sit on the top of Twitter’s list of photo editing tools, meaning that stickers sponsored by Pepsi or other companies will be the first seen by users after they open the editing menu. This is the latest advertising method rolled out by social networks. Twitter users in the U.S. About The Tracker.

social media 100

social media Innovation Community Software 100

PYMNTS

DECEMBER 21, 2020

Loyalty, she noted, is earned through a careful continuum of brand positioning and ultimately generating an emotional response among consumers whether they are shopping in store on online. Along the way, the loyalty component of the commerce experience also had to be reconsidered and re-tooled. Going With The (Spending) Flow.

Data 296

Data social media Tools Analytics 296