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Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

Perficient

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. Well one of the biggest challenges right now is humanizing the digital experience.

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[Webinar Recording] What Financial Institutions Can Learn From Top Brands in Other Industries

Perficient

Financial institutions that want to remain ahead of their competition must adopt new business processes and implement fresh digital strategies and technologies. By optimizing these digital efforts, companies will increase sales and provide value to their customers.

Branding 294
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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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More Than a Brand Steward: The Redefined Role of CMO

Perficient

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either. The short answer is No. How to Get There.

Branding 378
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PRSA NJ Panel on Brand Storytelling and Content Marketing [PODCAST]

Bank Innovation

Justin Gianninoto, director of digital strategy, presented at PRSA NJ’s “Brand Storytelling & Content Marketing” seminar to discuss how to get results for your company or organization with great storytelling.

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Retailers Rethink Store Concepts, Digital Strategies Amid New Realities

PYMNTS

Nordstrom , the Seattle-based fashion retailer, has aggressively pursued changes in both its in-store presentation to customers and its drive to improve its omnichannel approach with changes to its digital operations. The company also launched a new co-branded Visa rewards card with Alliance Data.

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InsureTech Connect 2022 Recap: Key Themes Include Data, Personalization, and Embedded Insurance

Perficient

Over 2,400 companies were in attendance, and it was said that there were over 8,500 attendees present this year. I felt very fortunate to be in the company of thousands of like-minded professionals seeking to digitally transform an industry that’s focused on protecting people, businesses, and the things they care about most.

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