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NEW DATA: The Six Reasons Why More Consumers Are Buying Directly From Brands

PYMNTS

The use of online direct-to-consumer (D2C) channels to purchase consumer-packaged goods (CPG) has grown by 50.1 percent since the pandemic began, surpassing the growth of online marketplace use in key product categories like food and clothing. The study is based on a survey of almost 2,200 U.S. PYMNTS research shows that 51.7

Branding 245
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Amazon Pay: How Brands Can Create Trusted Conversations With Consumers Online

PYMNTS

There are many ways to mark the massive shift to digital that’s happened in the past six months, from baby boomers who’ve moved online after favoring real-world shopping to merchants who’ve made a hard shift toward digital and omnichannel. She said a “trust halo” that surrounds the payment product often acts as a boost for other brands.

Branding 220
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Survey: US Consumers Bargain Hunting, Not Hoarding Now

PYMNTS

Shoppers are making more trips to dollar stores, stocking up on store brands and bypassing snacks and sodas at convenience stores, according to a CNBC report that cited IRI , the Chicago-based data and analytics provider reported. One-third of consumers surveyed by McKinsey & Co.

Survey 131
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Latest Consumer Survey Doesn’t Show Good News For Shopping Malls

PYMNTS

Our latest PYMNTS COVID-19 Tracker – a survey of thousands of U.S. But consumers we surveyed on April 11 expect it will be much longer before they’ll be willing to say the pandemic is behind them. And that’s up from the 138 days we found in a survey conducted on March 17, just as the shutdowns were taking hold.

Survey 155
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Survey: Chinese Consumers Expect To Spend More On Alibaba's 2020 Singles' Day

PYMNTS

However, this year’s Singles Day shopping extravaganza, which was shaped into its current form in 2009 by Alibaba CEO Daniel Zhang, could prove to be disappointing to some American brands, a new survey by AlixPartners finds.

Survey 116
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Survey: Half Of US Shoppers Prefer ‘Experience Gifts’ To Material Items

PYMNTS

Mintel surveyed 1,700 shoppers online last year and discovered a fifth of consumers agreed that “experience gifts” were better than tangible products. The Mintel survey indicated the lion’s share of respondents who identified themselves as millennials or Generation Z preferred experiences over gifts.

Survey 140
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Ping Identity Survey Shows Consumers Will Go To Great Lengths To Protect Their Data

PYMNTS

7) that it has released the results of the Ping Identity 2018 Consumer Survey: Attitudes and Behavior in a Post-Breach Era , which found that many consumers are making changes in how they interact with companies to ensure their own personal data is protected from a breach.

Survey 153