PYMNTS

OCTOBER 1, 2020

As the digital revolution continues to transform the way shoppers pay for things amid the COVID-19 pandemic, Mastercard announced a free online tool to help entrepreneurs future-proof their companies.

Tools 262

Tools Cards Guidelines Online 262

PYMNTS

NOVEMBER 2, 2020

Private equity-backed Inspire Brands will be buying Dunkin' Donuts and bringing it private for a whopping $11.3 Dunkin’ Brands CEO Dave Hoffmann noted the acquisition was a testament to the progress Dunkin’s had made and maintained during the global pandemic leaving the brand “stronger than ever.”. “We Inspire’s Many Brands .

Branding 183

Branding Mobile Atlanta Comparison 183

PYMNTS

FEBRUARY 24, 2020

To serve these DIY consumers, as well as those who simply enjoy the time-honored hobbies of woodworking or building, eCommerce innovators are curating a selection of tools as well as supplies to help them with their projects. And, when it comes to tools, the boxes have items like measuring tape, utility knives, screwdrivers and drill bits.

Tools 146

Tools Milwaukee Millennials social media 146

PYMNTS

JUNE 25, 2020

It may have a faithful teen following, but the fast-growing video-sharing platform wants users to know it’s not just for antsy 14-year-olds, but also for adults in general and marketing specialists in particular. Brands are an important part of the TikTok experience,” Puris noted. A smaller number, 15 percent, are 35 and older.

Marketing 207

Marketing social media Video Case Study 207

PYMNTS

OCTOBER 14, 2020

Video advertising platform SundaySky wants to make it easier for marketers to quickly update and freshen up video content without a laborious and time-consuming production and editing process. SundaySky’s new configurable video product does this in part by using “industry-specific templates.”.

Video 136

Video Marketing Tools Branding 136

PYMNTS

SEPTEMBER 14, 2018

Cashierless stores aren’t just for mega retailers like Amazon to sell prepared food from their kitchens or products from other producers: Beverage brands, among other companies, are getting into the action and choosing this checkout experience for stores that showcase their own products IRL (“in real life”) as a marketing tool.

Branding 139

Branding Marketing San Francisco Seattle 139

PYMNTS

MARCH 16, 2018

What does it take for a fashion brand to stay on top of the trends? A lot of market data. But not all brands excel at crawling the web for information relevant to their businesses. “A An International Market. Brands and retailers work on a global scale, after all. Its technology works like Google , in a sense. “We

Analytics 162

Analytics Branding Retail Trends 162

Perficient

SEPTEMBER 28, 2020

Integrated marketing campaigns can be challenging to execute, however, when they are done well, these synergies can lead to marketing success. Here’s Why digital marketing video series,?Brian Brian Weiss explains why and how integrated marketing campaigns can be superior to single-channel efforts. ? ? ?. Transcript.

Marketing 309

Marketing Video Examples Branding 309

PYMNTS

JUNE 17, 2019

Today (June 17) Visa is announcing that their sensory branding suite is in over two dozen countries care of a dozen new partnerships. Visa’s sensory branding suite of products includes a sound, animation and haptic cues for consumers and merchants when a Visa transaction is completed.

Branding 116

Branding Customer Experience Regional America 116

Bank Innovation

NOVEMBER 1, 2018

Marketing for financial services is more than simply acquiring new customers with pretty packaging and cool Snapchat filters. Dustin Cohn, who heads brand marketing for Marcus by Goldman Sachs, said marketing is also an important tool to service, and thus retain, existing customers.

Marketing 150

Marketing Tools Branding Online 150

PYMNTS

OCTOBER 22, 2020

As the pandemic continues to move shopping online, Google is adding new tools to make its Shopping tab more competitive and robust so users will know they’re getting the best deals. Google said that approvals will be faster for the holiday season and new seller tools will help merchants derive meaning from collected data. Verified U.S.

Google 141

Google Tools Online Video 141

Perficient

SEPTEMBER 8, 2020

Use Gifs to Increase Your Marketing Efforts. For our second installment of the Visual Storytelling series, let’s examine how creating and using gifs can enhance your message and impact your marketing strategy. The Rise of Gifs in Social Marketing. Adding Gifs to Your Brand Strategy. How to Pronounce Gif.

social media 348

social media Branding Video Marketing 348

PYMNTS

OCTOBER 10, 2018

Today, she noted, things are quite good, as she is the rare internet celebrity who has turned a social brand into a bankable retail venture. Today, throwing digital marketing dollars at influencers seems like such a common and obvious move for a brand trying to tap into millennial consumers that it’s barely a news event at this point.

Branding 184

Branding social media Marketing Millennials 184

Perficient

NOVEMBER 12, 2020

Digital agencies merged decades-old creative and marketing experience with emerging user experience and interactive technology expertise to accelerate the dot com boom and give countless brick and mortar companies their digital start. But, as brands commoditize digital offerings, creative is not enough. Data + Marketing.

How To 508

How To Branding Customer Experience Industry 508

PYMNTS

JUNE 1, 2018

Advancing its advertising efforts, Pinterest said that it plans to offer a promoted video tool, which allows marketers to gain more real estate than the platform’s typical grid-style layout, TechCrunch reported. The news comes as Pinterest is expanding its Shopping Ads tool to reach hundreds of marketers and advertisers.

Video 117

Video Tools Retail Marketing 117

PYMNTS

FEBRUARY 10, 2020

This is especially true among eCommerce brands facing high levels of cart abandonment, according to Geoff Staff, vice president of retail and eCommerce for Delta Galil Premium Brands. BNPL is] a solid and strong customer acquisition tool,” he continued. “In How do you get customers to try your [brand]?

Branding 134

Branding Retail Millennials Payments 134

Perficient

JULY 12, 2022

Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Tell – Authentic, Relevant Brand Messages and Experiences.

Industry 294

Industry Branding Customer Experience Marketing Automation 294

Perficient

MARCH 25, 2021

Retention and brand loyalty can be improved by helping to resolve delinquencies for customers. Automated technology tools are becoming a preferred method of interaction, and investing in them can result in up to 92% promise acceptance. Omni-channel allows you to humanize the experience with infusing technology to critical points.

Tools 493

Tools Technology Strategy Branding 493

The Financial Brand

APRIL 15, 2024

This article Is AI the Future of Persuasive Bank Marketing? appeared first on The Financial Brand. Generative AI is a powerful, efficient and persuasive tool banks can use for marketing at scale. This article Is AI the Future of Persuasive Bank Marketing? appeared first on The Financial Brand.

Marketing 36

Marketing Branding Tools 36

Perficient

MAY 2, 2022

For insurance commerce, desired outcomes should consider converting the customer to a policyholder and delivering a journey that makes them confident in their purchase and more likely to become loyal to your brand. Competitive Market Situation – What is known and validated about what direct competitors are doing in this space?

Strategy 491

Strategy Company Marketing Strategies Marketing 491

Perficient

FEBRUARY 13, 2021

These predictions are in light of the five themes I see for 2021: Telehealth as a competitive advantage, New insurance markets, More self-service digital triage tools, Mega-mergers of vertically integrated health delivery models, and. Multi-dimensional, socially-driven contract tracing. Virtual Health Isn’t All Plug-and-Play.

Tools 520

Tools Marketing System Strategy 520

PYMNTS

JULY 24, 2019

An Indonesian startup that provides consumer brands with omnichannel marketing and sales products, including cash-back rewards, has raised $3 million in a Series A-2 funding round, according to a report by TechCrunch. The funding round for Pomona was led by Vynn Capital.

Marketing 122

Marketing Branding Capital Software 122

Perficient

AUGUST 10, 2020

Large brands usually have a great offline presence. Would these large brands need to do SEO? Here’s Why digital marketing video series, Eric Enge and John Dietrich explain how SEO is different for larger brands and what the keys to success are. ? ? ?. Tell me some more about how SEO is different for large brands.

Video 517

Video Branding Tools Google 517

Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

Marketing 294

Marketing Branding Data Industry 294

The Financial Brand

APRIL 2, 2023

This article Digital Marketing Maturity Still Lags in Spite of More Tools in the Toolbox appeared first on The Financial Brand. Regulatory compliance, legacy technology and lack of expertise prevent banks and credit unions from achieving maturity in their digital market efforts. What's the hold-up?

Tools 31

Tools Marketing Compliance Branding 31

PYMNTS

MAY 18, 2018

There is no shortage of direct-to-consumer mattress brands as mattress sales move from brick-and-mortar retail to eCommerce. One brand, though, saw a market opportunity as brands like Casper and Leesa took off. But the brands currently on the market were a useful learning experience for Nectar.

Branding 128

Branding Retail Strategy Mobile 128

PYMNTS

DECEMBER 9, 2020

FinTech Revolut has introduced its Pockets tool, while Robinhood Markets is reportedly working with Goldman Sachs for its public offering preparations. Revolut’s 'Pockets' Tool Aims To Help People Organize Payments. Robinhood Markets is reportedly working with Goldman Sachs for its initial public offering (IPO) preparations.

Marketing 159

Marketing Tools Conference Fintech 159

BankNXT

JANUARY 5, 2018

Personal branding, amongst other applicable topics, is going to be a consistent theme for both classes, but we are going to be making this a key component and emphasis for #FrebergSM (my advanced class). Google Alerts are great, but we need to think about what are some other tools we need to incorporate into our daily routines.

Branding 44

Branding Tools social media Louisville 44

PYMNTS

JANUARY 26, 2021

The global contactless payment market is projected to reach $18 billion by 2025, in fact, up from $10 billion last year — a nearly 12 percent compound annual growth rate (CAGR). It is easy to see why contactless payments are growing in a time of social distancing and touchless safeguards to prevent spreading the virus.

Tools 276

Tools Los Angeles New Jersey Trends 276

Image Works Direct

JULY 5, 2023

Digital marketing is a powerful tool for businesses of any size to reach and engage potential customers and members. When used strategically, digital ads can be an effective way to increase brand awareness and drive account openings.

Branding 36

Branding Tools Marketing 36

PYMNTS

FEBRUARY 11, 2020

If there was any stigma left about used clothing it may have been erased last week as Nordstrom put its high-end brand on what it calls “re-commerce.”. While “reselling” or “secondary market” are more likely to keep ownership of this burgeoning market, the reselling market is reinventing itself for 2020.

New York City 124

New York City Marketing New York Los Angeles 124

PYMNTS

JULY 12, 2018

Pinterest has launched new collaboration tools to allow users to plan parties and projects on the site. Last month, the company said that it plans to offer a promoted video tool, which allows marketers to gain more real estate than the platform’s typical grid-style layout.

Tools 105

Tools Groups Video Mobile 105

Perficient

AUGUST 24, 2020

Adobe’s Marketo Engage marketing automation tool is powerful in creating a cohesive relationship between marketing and sales and driving sales through your pipeline. Brands need email and marketing automation to help buyers more than ever before. Marketing Automation IQ. Marketo Email Send Quickstart.

Marketing Automation 332

Marketing Automation Branding Analysis Marketing 332

PYMNTS

JUNE 16, 2020

As a next step in the direction of a digital-first, omnichannel experience, David’s Bridal is teaming with mobile wallet marketing automation platform Popwallet. We are always looking for new and innovative tools to connect with her and we will not stop looking for new ways to surprise her, to delight her, and to serve her.”.

Mobile 169

Mobile Marketing Marketing Automation Customer Experience 169

The Financial Brand

JULY 30, 2021

Digital transformation in marketing is vital for financial institutions. The post 3 Tools Financial Marketers Can Use to Strengthen Digital Experience appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Otherwise they won't be able to reach, convert or retain consumers.

Tools 39

Tools Marketing Banking Trends Analysis 39

Perficient

NOVEMBER 20, 2020

As all marketers know, visual content creation can be a long and expensive process. Stock footage and photography exists, but they don’t always quite fit the bill when you are wanting to create powerful, on-brand digital experiences. For example, let’s say you sell pickup trucks. How to Get There. And you might be right.

Video 322

Video Tools Digital Strategies Marketing 322

Bank Innovation

DECEMBER 28, 2017

These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Unsubscribe.

Marketing 268

Marketing Leadership Trends Branding 268