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More Than a Brand Steward: The Redefined Role of CMO

Perficient

There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. CMOs are still expected to be big brand and creative thinkers and organizations will always need this kind of talent to drive awareness, interest, and excitement in a brand. This is not a short-term trend either.

Branding 378
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Personalized Marketing: What Banking Customers Really Want

Perficient

In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. However, it’s not always obvious which of the many potential technology vendors and implementation partners will best drive an organization’s desired business goals.

Marketing 294
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[Webinar Recording] What Financial Institutions Can Learn From Top Brands in Other Industries

Perficient

Financial institutions that want to remain ahead of their competition must adopt new business processes and implement fresh digital strategies and technologies. Below are three examples of outstanding customer engagement campaigns that were launched by well-known brands (not discussed in our webinar!):

Branding 294
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It’s a Program, Not a Project: Designing Websites for Accessibility

Perficient

An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values. It creates a more efficient and less expensive lifecycle process as defects are identified and solved before going to market.

UX 531
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How Can Automakers and Suppliers Win Over Customers With Digital?

Perficient

Customer expectations have evolved drastically due to the impact that digital technology has placed on the customer experience. We’ve helped many of the world’s most innovative and customer-focused brands, including automotive companies, transform how they serve, engage, and support their customers.

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Four Things To Know About Balancing UX And Security In eCommerce

PYMNTS

The more sophisticated and mature consumer is not buying into the efficiency market,” said Todd Linden, CEO of Paysafe Payment Processing, North America. Consumers are likelier to place their trust in brands they recognize, but Linden said they should not do so blindly. Millennials may be less concerned with risk.

UX 116
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3 Ways UX Design Can Improve Consumer Satisfaction and Increase Revenue

The Financial Brand

The post 3 Ways UX Design Can Improve Consumer Satisfaction and Increase Revenue appeared first on The Financial Brand. Bad mobile banking experiences turn off consumers when they seek ease. Improve the user experience — or watch them leave.

UX 32