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Online-Only Brands Come Of Age At The Right Time

PYMNTS

While a very real glass ceiling might be under assault in the political field, online-only brands that eschewed traditional methods of starting up are seeing themselves approach a limiting barrier of their own kind. Rather than be held back, though, more than a few brands are proving strong enough to break through.

Branding 100
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Why Instagram’s New Shopping Icon Is Changing Ecommerce Forever

Perficient

Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. By giving a channel for this social proof use case, Instagram allows customers to interact and purchase brands that their favorite influencers represent. The statistics don’t lie.

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Creating Customized Fashion Online, And (Nearly) On-Demand

PYMNTS

For ultra-casual clothing, where fit isn’t a hugely important consideration and the price point is low enough, buying online was viewed as a reasonable option. To Krishnan, that looked like a lot of untapped real estate in the $116 billion apparel market. They wanted to see it in person, touch it and try it on. About half of all U.S.

Online 124
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Using Communication To Make Your Brand Unforgettable in 2018

PYMNTS

This makes for a strong brand image that’ll remain on their minds. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable. For example, well-known companies like Zappos and Amazon have a unique voice through which they deliver their brand message. All that’s left is to carry it out.

Branding 142
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How Chubbies Went From A Cult Fave To A Highly Imitated Brand

PYMNTS

There are brands that claim to take the customer experience to the max — and then there are brands that redefine what exactly the max means. Chubbies takes its customer community seriously, and it makes it very clear that this is well beyond a marketing ploy. inch inseam has been making a comeback in middle market retailers.

Branding 107
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Augmented Reality Adds 3D Technology To Boost Retail Conversions

PYMNTS

A 360-degree feature enables the bride to take a virtual “tour” of the dress to closely inspect beading, fabric and trains. The amount of use cases has really expanded, as customers want to be able to answer simple questions when shopping online that aid in the consideration process. Some of those questions are: How big is it?

Retail 261
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Retail Pulse: Walmart Provides Health Career Path; Inspire Brands To Buy Jimmy John’s

PYMNTS

Brick-and-mortar retailers are expanding their efforts to provide customers with health and wellness services while taking steps to train their employees for healthcare roles. said in the announcement about the offering, “Walmart aims to be the market leader in providing retail workers a path to careers in growing fields like healthcare.

Branding 101