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Quantifying Your Market When Raising Deposits

South State Correspondent

Last week we highlighted the lessons that machine learning taught us about the Unified Deposit Formula ( HERE ). Embodied in the Unified Deposit Formula is a marketing and amplification equation. It is acknowledgment that a bank’s ability to raise lower-cost deposits is also based on the bank’s marketing reach and prowess.

Marketing 195
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How Clandestina (Literally) Snuck Into The US Market

PYMNTS

There are many, many retailers and brands trying to outfit the world, and standing out in the crowd is difficult. The brand became the first to launch a website for U.S. The funds from sales generally do not flow back to Cuba, instead paying for marketing, taxes and payment for future printings. We’re super-happy. With its U.S.

Marketing 198
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Figure CEO: Figure Pay, National Bank Charter Will Boost Financial Inclusion

PYMNTS

Figure Pay, he said, with the ability to scan QR codes at checkout, is predicated on the concept of using a blockchain payment rail in lieu of interchange as the network is built out — and across a swath of merchants as large as Walmart and small as localized farmers’ markets (in a type of “barbell” approach) upon initial launch early next year.

National 215
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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster. Find the gap in one segment and build success from there.

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How Madhappy Turned T-Shirts Into A Lifestyle Brand

PYMNTS

When the brand is a well-known luxury provider like Dolce Gabbana, it can charge whatever it wants for a T-shirt, since the customer is arguably not purchasing the shirt so much as the cache of the logo on it. And Raf noted, for the founders, it was important that their brand felt good to wear in ways that went beyond the physical.

Branding 124
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ICBA’s 2021 National Community Bank Service Award winners

Independent Banker

ICBA’s National Community Bank Service Award winners for 2021 demonstrate that when their local areas need support, community banks are there with innovative, compassionate and thoughtful responses. So, this was a moment that they needed us more than they probably ever have.”. Last year was earth-shattering in many ways.

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Toys R Us Pain Could Be Gain For The Children’s Place

PYMNTS

In the case of the massive Toys R Us bankruptcy, children’s apparel retailer The Children’s Place could end up unexpectedly on the winner’s list. In particular, the hole in the market coincides with the brand’s launch of a new line of infant products, Bundles Baby Place.

US 100