The Financial Brand

FEBRUARY 12, 2024

This article 4 Banking CMOs to Watch in 2024 appeared first on The Financial Brand. Top CMOs are using technology to create novel marketing strategies and uncover new revenue streams. This article 4 Banking CMOs to Watch in 2024 appeared first on The Financial Brand.

Marketing Strategies 35

Marketing Strategies Strategy Branding Marketing 35

PYMNTS

MARCH 1, 2017

To succeed in retail (and retail marketing), merchants and advertisers need to keep up with what shoppers want, how they buy, and where. You need to be able to market with relevance,” Hale said. TouchCR fills these needs, Hale said, noting that TouchCR works best for mid-market, consumer-facing companies.

Marketing 100

Marketing Data Innovation Retail 100

Perficient

FEBRUARY 10, 2021

It is not just an application, but also an enabler of a perfect opportunity to connect the dots between people, process, and technology within a commerce business. PIM, as most of you readers might know, stands for product information management system. However, B2B online sales are going to continue to increase in years to come.

Strategy 508

Strategy Management Marketing Strategies Online 508

The Financial Brand

MAY 31, 2023

This article Marketing in a World of ‘Infinite Data’ appeared first on The Financial Brand. We are experiencing a significant evolution of marketing driven by the availability of 'infinite data,' modern technologies & evolving rules.

Data 32

Data Marketing Branding Technology 32

Perficient

FEBRUARY 1, 2021

Even though nearly 70% of consumers prefer to use chatbots, many automotive companies aren’t yet embracing this technology. Sales and Marketing. Transition from Brand Site to Dealer Site. Here are four areas in which chatbots can improve the car purchasing and ownership experience. Servicing/Ownership. Recall Information.

Strategy 409

Strategy Branding Online Marketing Strategies 409

PYMNTS

DECEMBER 16, 2019

Commercial payments technology company WEX announced on Monday (Dec. “We’re excited for the addition of Valero to WEX’s commercial fuel card portfolio, and look forward to deepening the brand’s value in its core markets,” said WEX Senior Vice President of Global Partners Brian Fournier in a statement.

Cards 130

Cards Marketing Strategies Technology Payments 130

The Financial Brand

NOVEMBER 13, 2022

This article Top Marketing Challenges for 2023 and How to Overcome Them appeared first on The Financial Brand. Trends to prepare for: Economic headwinds and consumer expectations will change bank marketing budgets, expenses, technology, and messaging.

How To 37

How To Marketing Branding Trends 37

The Financial Brand

JANUARY 9, 2019

With the explosion in digital technology, there has been a transformation in the way research is conducted and analyzed. The post 10 Ways Technology is Changing Marketing Research appeared first on The Financial Brand.

Technology 32

Technology Marketing Branding Marketing Strategies 32

Gonzobanker

AUGUST 5, 2019

Marketing needs to go beyond execution and make a more strategic contribution. The title of a recent Financial Brand article asks the question, “Are Financial Marketers Worthy of C-Suite Status?” Five Traits of High-Impact Marketing Departments. All marketing departments work hard to serve their internal customers.

Marketing 105

Marketing Groups Branding Strategy 105

PYMNTS

APRIL 4, 2019

Out of the haze of uncertainty emerged a new mobile network, and from the new mobile network came new retail applications and experiences, all taking advantage of the faster speed of the technology, and the potential to reduce friction. The mobile technology is moving from the realm of the possible to the world of the real.

Retail 177

Retail Mobile Course Branding 177

The Financial Brand

JANUARY 15, 2023

This article 3 Ways Marketing Needs to Pivot in a Recession appeared first on The Financial Brand. Want to improve the return on marketing investments? This article 3 Ways Marketing Needs to Pivot in a Recession appeared first on The Financial Brand.

Marketing 41

Marketing Trends Branding Marketing Strategies 41

PYMNTS

SEPTEMBER 11, 2019

billion for retail and marketing in the year 2022, with revenues from VR initiatives expected to increase by 3,000 percent over the next four years. The rise of new 5G mobile network technology also promise to spark new deployments of virtual reality in the retail space. VR is expected to generate $1.8

Retail 192

Retail San Diego San Francisco Branding 192

Payments Source

JULY 5, 2018

appeals court is the latest of many episodes in a battle between merchants and card brands that has influenced regulations, technology, market strategies and nearly all other aspects of the payments ecosystem. This week's ruling from a U.K.

Marketing Strategies 69

Marketing Strategies Payments Strategy Regulation 69

The Financial Brand

APRIL 2, 2023

This article Digital Marketing Maturity Still Lags in Spite of More Tools in the Toolbox appeared first on The Financial Brand. Regulatory compliance, legacy technology and lack of expertise prevent banks and credit unions from achieving maturity in their digital market efforts. What's the hold-up?

Tools 31

Tools Marketing Compliance Branding 31

The Financial Brand

DECEMBER 3, 2018

Banks and credit unions that neglect their martech stack and ignore key digital marketing trends will get hammered. The post 6 Financial Marketing Technology Trends You Must Watch in 2019 appeared first on The Financial Brand.

Trends 32

Trends Technology Marketing Branding 32

PYMNTS

FEBRUARY 3, 2020

Xenon arc’s client list includes known brands in the materials industry. Go-to-market strategies must appreciate the unique needs of these often-underserved customers,” Warburg said. The enhancements target SMBs and mid-market merchants. Europe, Mexico and Brazil. “Go-to-market

User Experience 130

User Experience Washington Leadership Marketing Strategies 130

Bobsguide

APRIL 4, 2022

Finastra today announced the appointment of Lynne Biggar, a proven financial services and marketing leader, to its Board of Directors, effective March 2022. Prior, Lynne was Executive Vice President/Consumer Marketing + Revenue at Time Inc. Prior, Lynne was Executive Vice President/Consumer Marketing + Revenue at Time Inc.

Branding 60

Branding Leadership Software Marketing Strategies 60

Social Assurance

NOVEMBER 19, 2021

First things first: Do you have a marketing budget? Many practices in the financial services industry are rapidly evolving and marketing budgets are fluctuating year-to-year. Deciding where to spend your marketing dollar can be a make-or-break decision for your organization. If not, set one soon! Set Your Goals. Let’s be real.

Marketing 29

Marketing Branding Marketing Strategies Strategy 29

PYMNTS

JULY 22, 2020

The Collective was conceived by Fayez Mohamood , co-founder and CEO of retail technology company Bluecore. The most compelling issues concern data collection and usage, admitting that brands lack a comprehensive understanding of consumer behavior. The pandemic forced it on to a digital platform in early Q2.

Google 150

Google Groups Retail New York City 150

PYMNTS

MAY 4, 2020

Customer segment planning and predictive analytics have been absent from any recent retail marketing discussions. Even an astute and sophisticated marketer like Apple CEO Tim Cook seemed to show an absence of data awareness on the company’s earnings call last week. Marketing strategies have been somewhat shoddy during the pandemic.

Strategy 182

Strategy How To Retail Data 182

The Financial Brand

JANUARY 22, 2019

With an upbeat consumer credit forecast, more lenders will be exploring new marketing strategies, new products, and new technologies. The post Six Major Trends in Lending for Financial Marketers in 2019 appeared first on The Financial Brand.

Trends 32

Trends Lending Marketing Marketing Strategies 32

The Financial Brand

JANUARY 19, 2024

This article Are Your ‘Know Your Customer’ Processes and Technology Up to the Job? appeared first on The Financial Brand. This article Are Your ‘Know Your Customer’ Processes and Technology Up to the Job? appeared first on The Financial Brand. appeared first on The Financial Brand.

Technology 20

Technology Branding Fraud How To 20

PYMNTS

DECEMBER 7, 2018

For most firms, referring to products as “Space Age” is a marketing strategy. They’ve been using the same technology for hundreds of years, and we saw the opportunity to differentiate ourselves from a product perspective. This brand exercise allows us to express that.”.

Branding 108

Branding Columbus Exercises Chicago 108

The Financial Brand

OCTOBER 26, 2020

Better communications and training, versus more marketing technology, could turn things around. The post Why Bankers Are So Disappointed by the ROI of Marketing Data & Analytics appeared first on The Financial Brand. Right now, money, and data, are being wasted.

Analytics 42

Analytics Data Marketing Training 42

The Financial Brand

AUGUST 5, 2018

The post Technology and Real-Time Data Give Marketers the Personalization ‘Golden Ticket’ appeared first on The Financial Brand. Companies that deliver timely, relevant, and personalized messages can build loyalty and strong revenue growth.

Technology 26

Technology Data Marketing Branding 26

The Financial Brand

AUGUST 16, 2020

Financial marketing has increased in importance as a result of COVID-19. The post 5 Trends Shaping the Future of Financial Marketing Post Pandemic appeared first on The Financial Brand. Financial institutions must understand the trends and respond accordingly.

Trends 43

Trends Marketing Branding Big Data 43

PYMNTS

AUGUST 14, 2020

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. The result, in some industries, has been a fragmented shopping experience.

Strategy 295

Strategy Online Payments Management 295

PYMNTS

OCTOBER 5, 2018

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The site in total offers 500 brands for consumers to choose from, of which only 19 are its own label (a little over 4 percent). million unique visitors come to shop its wares each month — and make a move on the public markets.

social media 135

social media Branding Course United States 135

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Our clients had no idea what content marketing or HubSpot encompassed. 2015 was a content marketing tsunami.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

PYMNTS

NOVEMBER 13, 2020

Going forward, the company plans to invest in market expansion, branding and marketing strategy, as well as technology-enabled tools to drive efficiency. As George Arison, Shift’s other co-CEO, put it: “[These] results demonstrate that there is a clear demand for our offerings.”.

Online 214

Online San Francisco Trends Marketing Strategies 214

William Mills

NOVEMBER 1, 2016

Our agency is no stranger to technology, its evolution and its expanding impact on all of our lives. We live and breathe it each day through our clients, who have partnered with us (in most cases) for one reason: to help tell their technology story to the right people. But what about technology spending for your CMO?

Technology 40

Technology US Customer Experience Marketing 40

Social Assurance

OCTOBER 29, 2021

Social Assurance’s Marketing and Compliance Report provides an analysis of the financial services industry and explores trends for the upcoming year. Here are a few key takeaways from the 2021 report and how it will impact your brand. Growing Utilization of Marketing and Compliance Tools and Technology.

Compliance 15

Compliance Survey Marketing social media 15

PYMNTS

JANUARY 10, 2018

When Gap bought Athleta in 2008 for $150 million, the move didn’t cause much of a stir — beyond being considered a hedge play by the retailer against the exploding popularity of Canadian athleisure brand lululemon , which debuted its initial public offering (IPO) in 2007. We’re not like, ‘Oh, it’s all about millennials.’

Millennials 105

Millennials Branding Retail Marketing Strategies 105

The Financial Brand

DECEMBER 9, 2021

The post 3 Key Steps Banks & Credit Unions Must Take to Step Up Their Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Financial institutions need to make hefty tech investments to advance their customer experience game — here's how to do it the right way.

Marketing 35

Marketing Customer Experience Banking Trends Analysis 35

Abrigo

NOVEMBER 30, 2015

This response is not completely uncommon for accountants, since marketing, website design and development are not your core competencies. The last option is to work with a firm that is focused on developing an integrated marketing strategy specifically tailored toward accountants that includes website development and design.

Marketing Strategies 150

Marketing Strategies Strategy Taxes Resources 150

The Financial Brand

NOVEMBER 25, 2018

The marketing function at financial institutions is being disrupted by technology and tools that didn't exist 5 years ago. The post 9 Digital Marketing Trends Banks and Credit Unions Must Know In 2019 appeared first on The Financial Brand.

Trends 33

Trends Marketing Tools Branding 33

William Mills

SEPTEMBER 24, 2018

He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

Marketing Strategies 45

Marketing Strategies Conference Branding Fintech 45