William Mills

APRIL 26, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 68

social media Customer Experience Marketing Strategies Strategy 68

Perficient

SEPTEMBER 30, 2020

The world threw a major curveball at us back in March 2020 when COVID-19 erupted on the global stage. This taught us that the market could change rapidly and in unexpected ways. Being prepared with a sound approach to your strategy and being able to change it quickly is how you can deal with rapid change and uncertainty.

Video 508

Video Survey Strategy Marketing 508

Social Assurance

JANUARY 21, 2022

We’ve all had feelings that our Amazon Alexa’s are listening to us. We’ve wondered how Facebook provides us with advertisements that are perfectly suited to us. In our increasingly connected world, many of our day-to-day transactions live online. Or, that your brand sends alerts when fraudulent activity is detected.

Data 31

Data Marketing Branding Examples 31

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Had we misgauged the importance of content marketing? 2015 was a content marketing tsunami.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

Social Assurance

DECEMBER 4, 2020

This year’s report also takes an additional look at how brands regrouped on their marketing strategies and began preparing for next year. For more in-depth insights, be sure to download our marketing and compliance report by clicking the link below. Download Our Marketing and Compliance Report. Upcoming Webinar.

Compliance 15

Compliance Marketing Report social media 15

CB Insights

OCTOBER 23, 2018

Consumers are now buying CPG goods online, via mobile, at the office, through on-demand delivery, in meal kits and personalized services, by using smart home and voice technology, and more. New CPG business strategies on the rise. Chobani became the top-selling yogurt in the US in 2011 , only four years after its launch.

Branding 73

Branding Industry Retail Strategy 73

William Mills

SEPTEMBER 25, 2018

Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Cashoff integrated with global brands. Largest independent purely online bank in the world. Tinkoff’s data shows that they do and it drives engagement with the mobile banking app and the brand. ^DG. 09:34 am Cashoff.

Mobile 78

Mobile Customer Experience Lending Analytics 78

PYMNTS

AUGUST 9, 2019

Surescripts’s claims are unfounded, false and appear to be part of their overall market strategy,” a ReMyHealth spokesperson said. And Amazon playing hardball in the marketplace was not Walmart’s only online woe this week. It seems ModCloth is moving closer to a sale, as Walmart looks to hone its eCommerce strategy.

Strategy 144

Strategy San Francisco Policies Data 144

Banking 2020

AUGUST 24, 2015

Entering search queries online is something that we, as consumers do all the time. This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy.

Industry 40

Industry Pennsylvania Marketing Mobile 40

Banking 2020

AUGUST 18, 2015

Entering search queries online is something that we, as consumers do all the time. This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy.

Industry 40

Industry Pennsylvania Marketing Mobile 40

Social Assurance

OCTOBER 13, 2021

I do not want to diminish the power that social media places in our marketing strategy, nor undervalue the real challenges we face as a society with social media. Still, any social media strategy has got to start with a good content strategy. Just let us know where you have gaps, and the Social Assurance team can help.

social media 15

social media Strategy Marketing Strategies Marketing 15

William Mills

APRIL 27, 2017

Omnichannel campaigns online. Showing how a banker could build an online offer in real time. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. also conducts the planning and day–to–day management of all related marketing activities.

San Francisco 68

San Francisco social media San Jose Customer Experience 68

NCR

MAY 16, 2016

A little thought and preparation beforehand will do wonders for your marketing strategy and translate into more sales for you. Just be sure to include more about how your product can solve the visitor’s problem or otherwise benefit them, than how you intend to build your brand. Link Building.

Strategy 53

Strategy social media Google CA 53

William Mills

MAY 11, 2016

Sabina Bhatia (Director, Marketing). 2 out of 3 families live with financial stress, 50 million households in the US. Do no go online and get another online loan. Under the scenario the consumer can transfer much-needed cash as well get cash (that was earned, not paid yet) so no payday or online lending debt is added.

Video 40

Video Lending social media Analytics 40

William Mills

MAY 11, 2016

Chip card reader for when customers are shopping online to improve security. Integrate with any online merchant site. Customers can store all of their online profiles in one secure location to improve user experience. What’s the market strategy? Branded version is available. ^KT. Retail for a piece.

Video 40

Video Mobile social media Analytics 40

William Mills

MAY 10, 2016

Qumrum allows banks to actually document customer interactions online. We enable FIs to record everything that goes on with the customers transactions on mobile, online, social and let the FI validate interactions on that site. See dashboard of customers and everything that their are using. 11 hours a day online.

San Jose 40

San Jose Customer Experience Mobile social media 40

Perficient

MARCH 1, 2021

award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? ? ? ? ?. It’s just right there for us to take, it’s right there in front of our face.

Marketing 309

Marketing Study Video Phoenix 309

CB Insights

OCTOBER 10, 2018

Incumbents are not standing still and are acting to protect their market share. This year in the US, JP Morgan launched mobile banking app Finn and Goldman Sachs’ retail banking arm Marcus crossed 1.5M While these customers may be easier to acquire, they are tougher to monetize. Incumbents Play Catch-Up. savings accounts. Millennials.

Retail 78

Retail Cards Millennials Mobile 78

Social Assurance

DECEMBER 17, 2021

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. If you missed it, we broke down what content marketing is here. What is a Content Marketing Strategy? How to Create Your Content Marketing Strategy.

Strategy 15

Strategy Branding Marketing Marketing Strategies 15

Social Assurance

DECEMBER 20, 2016

But many of us don’t find fun ways to talk about the fee revenue we have. Our platform provides a great way to streamline your social processes and help execute your marketing strategy. Financial Brand https://thefinancialbrand.com/. Sell who you are as a brand and not who you are as a product. 3 Fee Hens.

social media 12

social media Tools Video Branding 12

William Mills

SEPTEMBER 9, 2016

Getting ready to show how someone might use a connector, in this case Google, now in a design environment to drop the widget in the application and can preview how it looks in different devices. Now showing how Avoka can integrate with a ton of apps in a matter of days with your company’s brand. franchising sector. Returns of 9 or 10%.

social media 40

social media ATM Mobile Customer Experience 40

William Mills

MAY 9, 2018

I’ve participated in every US event except one as well as Finovate Europe last year. Fiserv is one of the top two US FinTech companies focusing mainly on core systems. Info: Covered Security acts as a personal security assistant looking out for your online life. This is either my 21st or 22nd Finovate; I’m not sure.

Security 40

Security Samsung Strategy San Jose 40

William Mills

SEPTEMBER 7, 2016

Integrated with major retailer API’s like Amazon, eBay, Best Buy and several other aspirational brands. Showing a customer going online via their PC browser to make a payment by buying currency and I assume sending to someone else in a different currency. 01:59 pm InSpirAVE – [link] – @InSpirAve. Om Kundu and Mark Krofchik.

Mobile 40

Mobile Cards Fraud Data 40

CB Insights

FEBRUARY 27, 2018

How AI is influencing brands. RFID for verification, automation, & online integration. D2C brands shun physical retail. AR/VR redefines the online and in-store experience. Fashion brands of all sizes and specialties are using technology to understand customers better than ever before. Manufacturing.

Industry 78

Industry Branding social media Retail 78

CB Insights

DECEMBER 14, 2017

In the process, these brands, spanning everything from detergent to sneakers, are radically changing consumer preferences and expectations. These well-positioned startups are not just competing with some of the biggest retail brands in mattresses, razors, shoes, and more, by launching their own brands.

Video 78

Video Branding Company Strategy 78

CB Insights

JUNE 7, 2018

For example, political consulting firm Cambridge Analytica created a psychographic profile that placed people in a particular market segment according to the presence or absence of five personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism (popularly known as the OCEAN model of personality).

Marketing 78

Marketing Data Analytics Examples 78