The Financial Brand

NOVEMBER 20, 2018

To win with Gen Z, financial marketers will need different digital marketing strategies for new media channels and a better mobile game plan. The post Generation Z Means More Digital, Mobile & Social for Financial Marketers appeared first on The Financial Brand.

Mobile 32

Mobile Marketing Marketing Strategies Strategy 32

The Financial Brand

AUGUST 12, 2020

Mobile financial ads grow hotter thanks to COVID and our love affair with smartphones and tablets. But on a tiny screen bad marketing dies. The post Financial Marketers Moving Mobile Ads to the Front Burner appeared first on The Financial Brand.

Mobile 43

Mobile Marketing Branding Marketing Strategies 43

NCR

APRIL 22, 2016

Articles via PYMNTS.com, The Financial Brand, Credit Union Times. Digital Marketing: What’s Your Mission?: Mobile Payments: Where We’ve Been, Where We’re Going: This article discusses the growing popularity of credit unions offering mobile payment options and what advancements we should expect to see in the future.

Mobile 40

Mobile Marketing Payments Marketing Strategies 40

The Financial Brand

JANUARY 29, 2019

Financial brands need sophisticated mobile marketing strategies for consumers with short attention spans in an increasingly noisy space. The post How Financial Marketers Can Tap The Surging Mobile Ad Market appeared first on The Financial Brand.

Marketing 25

Marketing Mobile Marketing Strategies Branding 25

PYMNTS

DECEMBER 16, 2019

In a plan slated to go live by the second quarter of 2020, WEX has agreed to manage Valero’s fleet card program, and introduce the ability for current customers of Valero’s fleet card products to make mobile payments. ” Collaboration is an important part of WEX’s market strategy. .

Cards 130

Cards Marketing Strategies Technology Payments 130

PYMNTS

OCTOBER 24, 2016

In a press release , MoneyGram said MoneyGram Kameleon, also known as Money Transfer as a Service (MTaaS), extends the same services as MoneyGram ‘s award-winning mobile and web experience into a third party’s website. The platform also uses responsive design so it dynamically works for mobile, tablet or desktop.

Company 100

Company US Marketing Strategies Branding 100

PYMNTS

OCTOBER 27, 2016

In fact, Google describes them as supershoppers — many of which utilize the power of their mobile devices to influence their shopping experience and, as a result, are more informed and efficient than ever before. Last year, on mobile alone, they jumped 30 percent on Black Friday and 50 percent on Cyber Monday when compared to Nov.

Retail 100

Retail Google User Experience Mobile 100

PYMNTS

MARCH 9, 2017

As more companies ready themselves for eCommerce-based marketing strategies, the brick-and-mortar side is also prepping for integrating more connected in-store experiences. Retailers should reach out to Generation Z at this early stage to introduce their brands and forge enduring relationships,” he said.

Study 114

Study Analytics Millennials Retail 114

PYMNTS

MARCH 8, 2018

“The [teen apparel] group as a whole, and Abercrombie in particular, has tightened up their inventory, pricing and store/mobile experience,” said Ken Perkins, Retail Metrics founder. The company has also changed its marketing strategy, reducing its advertising and number of promoted items that don’t have fancy logos. “A

Retail 100

Retail Marketing Strategies Customer Experience Groups 100

Cisco

MAY 25, 2021

According to Jeff Michaud, IMI Mobile VP Client Strategy, customer expectations have shifted: Shift from business-owned channels to consumer-preferred -> Only 12% of millennials cite telephone as their favorite communication channel.

Strategy 71

Strategy Mobile Study System 71

PYMNTS

MAY 14, 2018

Those things take time, and while it may not be impossible in the long run, replacing the QR code for payments is not a practical go-to-market strategy for a new tech. Touch screens, in-store navigation, scannable QR code labels and mobile payments are all about driving that experience, Darbi explained.

Retail 103

Retail Mobile Marketing Strategies Payments 103

PYMNTS

MARCH 1, 2017

“You need to be able to market with relevance,” Hale said. Consumer brands need to get close to consumers and to understand who they are, what they’re interested in, what they’re likely to do next — and then to market in that context.”.

Marketing 100

Marketing Data Innovation Retail 100

PYMNTS

MARCH 1, 2017

As the fight rages on, PYMNTS recently caught up with Angel Grant, director of global market strategy for RSA’s Fraud and Risk Intelligence solutions, to find out how frauds are getting access to users’ accounts and how they’re using them to wreak havoc, what the latest defenses are and who’s winning the account takeover battle.

Fraud 100

Fraud Mobile Security Tools 100

PYMNTS

APRIL 30, 2018

With shipments of more than 21 million smartphones in the first quarter, Huawei maintains its first-place position with a market share of around 24 percent. The level of competition has forced every vendor to imitate the others’ product portfolios and go-to-market strategies,” said Canalys research analyst Mo Jia.

Marketing 116

Marketing Samsung Apple Marketing Strategies 116

PYMNTS

MARCH 5, 2016

And here’s an interesting factoid: The Top 6 mobile apps are owned by Facebook or Google — the two-company duo that would own the entire Top 10 were it not for Pandora (#7) and Apple Music (#10). Consumers may only spend 10 to 15 percent of their time in branded apps, but they spent a whole lot of their money while they’re hanging out.

Mobile 100

Mobile Apple Study Google 100

PYMNTS

APRIL 21, 2017

“What we’ve seen is the evolution of the retail store as a place that was primarily a first channel for someone, to being a great experiential marketing strategy for people, and just a necessary part of the growth and evolution of any retail brand, whether you started online first or not.”.

San Francisco 100

San Francisco Payments Marketing Strategies Cards 100

PYMNTS

AUGUST 31, 2016

One minute, you can have the hottest product or store on the block — think Aéropostale about a decade ago — and the next, no one wants to buy the product any longer, the brand is now suddenly considered uncool and nobody’s shopping there any longer ( think Aéropostale today ). It’s not currently a good time to be a dollar store, though.

San Diego 100

San Diego Portland Wyoming Oregon 100

PYMNTS

FEBRUARY 16, 2018

Well-positioned, Nooyi noted – but setting up to be better-positioned as it attempts to future-proof the various CPG brands under its umbrella to better compete in a digital world that, increasingly, does not appear to favor CPGs or their standard distribution chains. Early days – still too early to declare any CPG brand right or wrong.

Retail 124

Retail Branding Mobile Strategy 124

William Mills

SEPTEMBER 25, 2018

Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Demoing mobile banking app which has smart capability. Cashoff integrated with global brands. Starting off the morning with lots of demos expanding the ability of the mobile banking app. ^KT. 09:34 am Cashoff.

Mobile 78

Mobile Customer Experience Lending Analytics 78

Independent Banker

DECEMBER 28, 2015

I watched her win the bronze medal and thought, ‘Wow, she would be a perfect spokesperson for our bank,’” recalls Clark, explaining that the bank had just launched a new mobile app called ADK On The Go. It sounds like spending a lot of money, [but] there’s a high value on brand recognition. She’s world known, yet highly known locally.

Nevada 70

Nevada Regional New York Marketing Strategies 70

The Financial Brand

SEPTEMBER 21, 2020

Customer experience is more than a great mobile app. appeared first on The Financial Brand. Your digital banking must be very good, but great relationships are what you want. The post Are Financial Institutions Wasting Their Time Chasing a Digital Dream?

Customer Experience 41

Customer Experience Digital Banking Branding Mobile 41

PYMNTS

MAY 12, 2020

It is a $75 billion industry dominated by millennials and ripe with opportunity for direct-to-consumer (D2C) brands. Several of them are navigating changes in the market brought on by the pandemic-led digital shift. A Korean company called Pluto Electronics has crafted a unique strategy entering the U.S.

Branding 166

Branding Online Strategy Marketing Strategies 166

PYMNTS

JUNE 9, 2018

That has left an opening that Chinese brands are planning to spend — $832 million to fill on advertising — during the World Cup. Even among American brands making a major advertising push at the World Cup this year, the thrust of that advertising is very different, reports Digiday.

Regional 109

Regional Retail Branding Marketing 109

PYMNTS

OCTOBER 4, 2017

The savvy consumer brand seeking to promote customer value must look at appropriate rewards program strategies that dovetail well with their customer base and marketing strategies. In general, for firms of all stripes and sizes, “the struggle for expanding their revenue base,” said Wine, can be less of a, well, struggle.

Strategy 102

Strategy Marketing Strategies Technology Customer Experience 102

Banking 2020

AUGUST 24, 2015

You need to step back and not necessarily look at search as just a marketing tactic because many times, it’s a big piece of a company’s branding. Sabrina: One last question I have for you –the world is moving toward mobile and we know that, in a lot of ways, we’re thinking about designing for mobile first.

Industry 40

Industry Pennsylvania Marketing Mobile 40

Banking 2020

AUGUST 18, 2015

You need to step back and not necessarily look at search as just a marketing tactic because many times, it’s a big piece of a company’s branding. Sabrina: One last question I have for you –the world is moving towards mobile and we know that, in a lot of ways, we’re thinking about designing for mobile first.

Industry 40

Industry Pennsylvania Marketing Mobile 40

The Financial Brand

SEPTEMBER 12, 2021

The post Machine Driven Marketing: The Future of Ethical AI and Digital Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality.

Digital Banking 43

Digital Banking Marketing Banking Trends Analysis 43

The Financial Brand

FEBRUARY 7, 2021

With exceptional targeting and speed, SMS messaging is a fast-growing and increasingly effective marketing communications tool. The post The Power of SMS Marketing in Banking appeared first on The Financial Brand.

Marketing 41

Marketing Tools Branding Marketing Strategies 41

CB Insights

OCTOBER 23, 2018

Consumers are now buying CPG goods online, via mobile, at the office, through on-demand delivery, in meal kits and personalized services, by using smart home and voice technology, and more. New CPG business strategies on the rise. Thousands more startup CPG brands aim to reach the heights of Chobani, Halo Top, and Dollar Shave.

Branding 73

Branding Industry Retail Strategy 73

The Financial Brand

JULY 18, 2021

The post Increased Digital Banking Interactions Require Greater Personalization appeared first on The Financial Brand - Banking Trends, Analysis & Insights. With digital banking transactions increasing, the need for personalized and contextual experiences becomes essential.

Digital Banking 37

Digital Banking Banking Trends Analysis Trends 37

The Financial Brand

JANUARY 13, 2021

The post Why Bitcoin and Retail Banking Make a Good Combination appeared first on The Financial Brand. If you question that premise, read why bitcoin rewards checking is one bank's calculated move to get ahead of the long-term crypto trend.

Bitcoin 42

Bitcoin Retail Trends Branding 42

The Financial Brand

JUNE 10, 2021

The post Financial Marketers Must Rethink Consumer Banking Campaigns appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The pandemic affected how consumers see multiple financial needs. Tools and techniques for promoting services will have to evolve.

Marketing 34

Marketing Banking Trends Analysis Trends 34

Gonzobanker

JUNE 25, 2021

Actionable: Tailor questions to separate the experience from general brand or policy perception. Now, as they strive to remain competitive and gain efficiencies in the post-pandemic world, the leaders must not lose sight of the fact that digital transformation is driving new go-to-market strategies – and they’re behind the wheel.

Customer Experience 105

Customer Experience Fraud Policies Training 105

The Financial Brand

JANUARY 5, 2021

The post Exclusive Insights Into BofA’s Massive Rewards Program appeared first on The Financial Brand. But Bank of America's rewards plan drives retention, deposit growth and sales, an executive reveals.

America 34

America Branding Customer Experience Marketing Strategies 34

NCR

AUGUST 10, 2016

These companies are even passing up typical cable subscription brands. In addition to having websites for the existing clientele, it’s a known fact in the financial industry that banks are investing millions of dollars to stay ahead of the curve when it comes to their online marketing strategy.

Online 40

Online Video Marketing Strategies Marketing 40

Fintech Labs Insights

JANUARY 26, 2016

MX appointed Don MacDonald to lead marketing and branding efforts and develop marketing strategies to help bank clients enhance the account holder experience. PFM and banking software company MX recruited its first CMO today. MacDonald isn’t the only well-known fintech player MX has recruited.

San Francisco 12

San Francisco Utah User Experience New York 12

The Financial Brand

JUNE 26, 2018

Competition for digital payments is high, with banks and credit unions marketing digital wallets using digital media. The post 12 Ways to Get to the Top of the Digital Wallet appeared first on The Financial Brand.

Branding 33

Branding Marketing Payments Marketing Strategies 33