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Personalized Marketing: What Banking Customers Really Want

Perficient

prefer to bank via a mobile app or website. In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. They want to have meaningful relationships with technology partners who will bring innovative ideas and proven experience to the table.

Marketing 294
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Join Perficient at the Automotive CX Summit Series!

Perficient

Our very own Nate Bauer , director – digital marketing consulting, will be moderating the panel: Analyzing Media Coverage Across Channels to Uncover Actionable Intelligences. Nate has spent the majority of his career focusing on developing digital marketing strategy-led solutions. Product & Brand Disruptive Marketing.

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Marketers Focus On Mobile Shopping For The Holidays

PYMNTS

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. Mobile coupons are still popular, especially among millennials.

Mobile 188
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Visual Storytelling: Create Meaningful Gifs

Perficient

For our second installment of the Visual Storytelling series, let’s examine how creating and using gifs can enhance your message and impact your marketing strategy. Though gifs have conventionally been traded between social media users, they have become a go-to marketing tool for modern companies appealing to modern audiences.

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Qdoba, Paytronix Team To Bolster Customer Experience

PYMNTS

Migrating to Paytronix allowed Qdoba to integrate its already loyal customers, along with a new mobile-branded phone app and its Olo-powered online ordering service, all in one place. The new app will keep it quick and easy for customers to order via mobile means, the company says.

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Virtual Reality: 5G Retailers’ Secret Sauce?

PYMNTS

Out of the haze of uncertainty emerged a new mobile network, and from the new mobile network came new retail applications and experiences, all taking advantage of the faster speed of the technology, and the potential to reduce friction. The mobile technology is moving from the realm of the possible to the world of the real.

Retail 177
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Virtual Reality Gains Traction In Retail

PYMNTS

The rise of new 5G mobile network technology also promise to spark new deployments of virtual reality in the retail space. Last year saw a boom in brands using VR in this way, including U.K. The new feature works with both Amazon’s mobile app and online.

Retail 192