Mobile Apps And Gas: The Brand/Aggregator Brand Conundrum
AUGUST 9, 2018
As a result, drivers are increasingly using their mobile phones to not only find the best prices for gas at the most convenient stations, but to find new forms of consumer convenience that goes well beyond bargain hunting alone. consumers use a mobile app to assist with their purchase of gas. That’s according to a new study of 10,000 consumers on their use of mobile apps and paying at the pump. Mobile payments — the ability to pay for gas using an app?