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Embedded Finance: Bolstering Brand Experiences

Perficient

When a non-financial firm offers embedded banking, they offer a branded checking account to hold funds and make payments for the betterment of the company and its clients or workers. In this blog, we will look at how a non-banking company can offer bank-like perks to its clients and workers. Consider the evolution of eBay.

Branding 472
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The Need for Speed: A Product Approach for Mobile Apps

Perficient

The brands that can operate with speed and agility win in this environment. As consumers rely on their mobile devices now more than ever, mobile device and mobile app usage is surging. . A responsive and resilient mobile product strategy is a must in these conditions. The winners in this environment move fast.

Mobile 502
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Millennials (Still) Don’t Like Card-Branded Mobile Wallets

Bank Innovation

Millennial consumers still prefer third-party money transfer systems, such as PayPal, over card-branded (e.g. Android Pay) mobile wallets. Visa Checkout) or device-specific (e.g.

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Will bank brands survive in this digital world?

Chris Skinner

We were having a debate about brand loyalty in a mobile world. The discussion began with talking about how it used to be complex with dealing via branch and call centre; then it was branch, call centre and online; now, it’s branch, call centre, online and mobile. appeared first on Chris Skinner's blog.

Branding 361
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Mobile Apps And Gas: The Brand/Aggregator Brand Conundrum

PYMNTS

As a result, drivers are increasingly using their mobile phones to not only find the best prices for gas at the most convenient stations, but to find new forms of consumer convenience that goes well beyond bargain hunting alone. consumers use a mobile app to assist with their purchase of gas. What Customers Want Today.

Branding 100
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The right mobile messaging is critical to a brand's marketing efforts

Payments Dive

McDonald's and Skogen's Festival Foods discussed mobile messaging at the recent CONNECT: The Mobile CX Summit in Chicago. Executives from Caesars Entertainment, Guess?,

Mobile 258
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GEICO, State Farm, Nationwide, Progressive, USAA Top Q1 2022 Mobile Insurance Scorecard

Perficient

Recently, Digital Insurance issued the findings from Keynova Group on the 2022 Mobile Insurance Scorecard. While mobile has long been a part of the carrier offering – pay a bill, get an ID card, file a claim – this survey reflects the evolution of insurers from transactional into personalized servicing.

Mobile 294