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Personalized Marketing: What Banking Customers Really Want

Perficient

prefer to bank via a mobile app or website. In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies.

Marketing 294
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Marketers Focus On Mobile Shopping For The Holidays

PYMNTS

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. Mobile coupons are still popular, especially among millennials.

Mobile 188
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Retail’s Ups And Downs: Rate Hikes, Dollar Stores And EpiPens

PYMNTS

One minute, you can have the hottest product or store on the block — think Aéropostale about a decade ago — and the next, no one wants to buy the product any longer, the brand is now suddenly considered uncool and nobody’s shopping there any longer ( think Aéropostale today ). It’s not currently a good time to be a dollar store, though.

San Diego 100
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FinovateFall 2018 Live Blog – Day 2

William Mills

Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Demoing mobile banking app which has smart capability. Cashoff integrated with global brands. Starting off the morning with lots of demos expanding the ability of the mobile banking app. ^KT. 09:34 am Cashoff.

Mobile 77
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10 Profound SEO Optimization Strategies for Small Business/Startups

NCR

A little thought and preparation beforehand will do wonders for your marketing strategy and translate into more sales for you. Just be sure to include more about how your product can solve the visitor’s problem or otherwise benefit them, than how you intend to build your brand. Social Media. Link Building.

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Visual Storytelling: Create Meaningful Gifs

Perficient

For our second installment of the Visual Storytelling series, let’s examine how creating and using gifs can enhance your message and impact your marketing strategy. Gifs grab the viewer’s attention – if a person is scrolling through social media posts and sees movement or animation, they are more likely to stop and check it out.

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FinovateSpring 2017 Live Blog – Day 2

William Mills

Showing a mobile browser-based that once again looks slick. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. Insights on social media, financial services and more are shared on their blog , or follow them on Twitter at @beyondthearc or on Google+ ^SR .