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Were online customers more satisfied during the COVID-19 pandemic?

Perficient

Other companies who were late to creating digital customer experiences suffered as people stayed away from traditional stores and shopped online. Some might think that online stores would have done better than brick and mortar stores during the pandemic. Digital transformation isn’t just having an online store.

Online 421
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Salesforce Unveils Loyalty Management Platform For Businesses As Online Sales Boom 

PYMNTS

Salesforce is rolling out a new product to let B2C and B2B companies easily add loyalty programs at a time when the company says online holiday retail sales grew 50 percent to top $1 trillion. 12) in unveiling the company’s new Loyalty Management product. 12) in unveiling the company’s new Loyalty Management product.

Online 279
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Lexus Gains A Partner In Online Reputation Management

PYMNTS

Unanswered customer complaints is one common example, particularly for companies that are new to amplifying their online channels. A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it.

Online 151
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Special K, Other CPG Brands Step Up D2C Efforts

PYMNTS

Now that consumer packaged goods companies have shown they can create products and sell them directly to consumers, it’s time for them to step up their strong suit: marketing. As part of its Kellogg’s Family Rewards program, it is wrapping up a D2C promotion that is unique for its marketing-first approach and for its product bundling.

Branding 183
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Burger King, Steak-umm And Next-Level Social Media Marketing

PYMNTS

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. And this week, Burger King was that brand.

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Fiskl, Samsung Appstack Team On Finance Management For SMBs

PYMNTS

Mobile-first fiscal management solution Fiskl has joined up with Samsung Appstack to help keep small- to medium-sized businesses (SMBs) competitive through collaborations and project management, according to a press release. Joining up with bigger-name apps can be a boon for startups.

Samsung 263
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Amazon Launches Online Pharmacy In Bengaluru, India

PYMNTS

Amazon India has added an online pharmacy to its offerings in Bengaluru, one of the nation’s largest cities with a population of nearly 12 million. Reuters reports this is the latest initiative by the eCommerce giant to broaden its reach in a key growth market. In June, PYMNTS reported India’s West Bengal State Beverages Corp.,

Online 194