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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Across financial services – industries such as banking, wealth management, and insurance – the need for greater personalization has been a theme for several years. Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? population (just over half of the U.S.

Industry 294
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How Something Navy Became Nordstrom’s First Influencer-Created Private-Label Brand

PYMNTS

Today, she noted, things are quite good, as she is the rare internet celebrity who has turned a social brand into a bankable retail venture. Today, throwing digital marketing dollars at influencers seems like such a common and obvious move for a brand trying to tap into millennial consumers that it’s barely a news event at this point.

Branding 184
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Zillow: Getting Millennials Into The Real Estate Game

PYMNTS

Millennials are never, ever going to buy homes. Why millennials are never going to buy homes is more of a jump ball. According to the National Federation of Retailers, 81 percent of millennials report at least aspiring to homeowners as hip, even if they aren’t there yet. Data, according to Zillow, adds stability.

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Millennials Are Buying More Gift Cards Than Ever — For Themselves

PYMNTS

Maybe millennials really are a self-centered bunch? As retailers introduce new mobile apps, often with mobile payment options that include their retailer prepaid cards, young adults begin to buy retailers cards for their own use, so the cards are becoming a primary payment tool and not just used as gifts,” according to the study.

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Alphabet’s New CEO, Millennial Black Friday Spending And Digital Drivers’ Licenses Top This Week’s News

PYMNTS

We have a deep dive into Colorado’s digital driver’s license effort and news on Alphabet’s new CEO, as well as data on millennial Black Friday spending. He will be the executive responsible and accountable for leading Google, and managing Alphabet’s investment in our portfolio of Other Bets.” . Top News . operations.

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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 1 of 3)

Perficient

This idea underscores the natural forces at work as brands battle to keep pace with customer expectations and stay relevant. In 2018 Gartner reported, “across all industries at least 84% of consumers say their experiences with using digital tools and services fall short of expectations”.

Meeting 309
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Bank Marketing AI – Our 14 Favorite Applications That Will Change Your Bank

South State Correspondent

These tools can give a bank marketing team of five the power of 20. The benefits of the industrial revolution accrued to shareholders, management, and workers that could be trained to become operators. Understanding the concepts of good coding, customer experience, film, art, advertising, and branding will still be required.

Marketing 195