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Deep Dive: Travel, Hospitality Get A Millennial Makeover

PYMNTS

Millennials have long been sought-after travel and hospitality customers, partly because they are perfectly placed to seek such experiences. This unique status creates both opportunities and challenges for firms in the space, as millennials search for the experiences they crave. Furthermore, millennials are set to spend $1.4

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Building A Subscription Box For Tools And Construction Supplies

PYMNTS

Millennials are also more likely to go the do-it-yourself (DIY) route than consumers from other age groups. Almost three quarters — or 73 percent — of millennials are doing DIY home improvement. The Tool Chest , in one case, is, at its, core, a “monthly subscription box,” Founder Cody Slingerland told PYMNTS in an interview.

Tools 146
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Homesharing Platforms Vie For Millennial, Gen Z Travelers

PYMNTS

They want convenient booking tools, fast payment methods and secure reservations when planning their trips, and these needs have not changed much as millennials have come of age. Approximately 70 percent of guests use Pay Less Upfront when it is available, Shrauger noted.

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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Tell – Authentic, Relevant Brand Messages and Experiences.

Industry 294
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How Delta Galil’s Fashion Brands Use BNPL To Boost Loyalty

PYMNTS

This is especially true among eCommerce brands facing high levels of cart abandonment, according to Geoff Staff, vice president of retail and eCommerce for Delta Galil Premium Brands. BNPL is] a solid and strong customer acquisition tool,” he continued. “In How do you get customers to try your [brand]?

Branding 134
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Toyota Plans To Turn Millennials Into Car Owners

PYMNTS

That bet could complicate, in a positive way, some of the general ideas out there about the preferences of millennial consumers. The integration of such tools is designed with those millennials in mind, part of the company’s effort to gain more revenue from a new generation of drivers. Not So Much About Tech As Marketing.

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How Something Navy Became Nordstrom’s First Influencer-Created Private-Label Brand

PYMNTS

Today, she noted, things are quite good, as she is the rare internet celebrity who has turned a social brand into a bankable retail venture. Today, throwing digital marketing dollars at influencers seems like such a common and obvious move for a brand trying to tap into millennial consumers that it’s barely a news event at this point.

Branding 184