The Retail Complexities Of Wooing Bridge Millennials
PYMNTS
OCTOBER 5, 2018
Sales have slipped consistently, and only showed slight signs of improvement last quarter, mostly driven by J.Crew’s sub-brand, Madewell. Meanwhile, the brand carries a heavy debt load, and has been a consistent feature on lists of once powerful brands now facing the possible risk of bankruptcy. You can’t be one price.
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