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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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Retail SMBs Face Up To Q4 Marketing Opportunities

PYMNTS

For retailers, the fourth quarter of 2020 is likely to see a media blitz that will make other years pale in comparison. Unspent budget from big box retailers will be let loose as early as Oct. There are many critical aspects to SMB retail media strategy but two stand out this year: when to advertise and where to advertise.

Retail 169
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Today In Retail: Bed Bath & Beyond Inc. Enters Deal To Sell Cost Plus; Authentic Brands Might Buy Arcadia Group and Debenhams

PYMNTS

In today’s top retail news, Bed Bath & Beyond Inc. has entered into a definitive deal to sell Cost Plus World Market to Kingswood Capital Management, while Authentic Brands is reportedly in discussions with Arcadia Group and Debenhams. Bed Bath & Beyond Strikes Deal To Sell Cost Plus World Market.

Branding 131
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Shogun Brings Big Retail Tech To Digital-First Retailers

PYMNTS

Some retailers are just excellent about telling stories about themselves and about the products that they're selling,” Taylor told PYMNTS. If brands want to get online, and you want to have something that looks bespoke, that’s typically going to mean paying a developer or paying an agency quite a bit of money.

Retail 226
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Benetton Group Teams With Retail Intelligence Firm EDITED

PYMNTS

Benetton Group , an Italian fashion company, is teaming once more with retail market intelligence firm EDITED as an "essential platform" for its future three-year roadmap, according to a Wednesday (Dec. 16) announcement. “As

Groups 157
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Special K, Other CPG Brands Step Up D2C Efforts

PYMNTS

Now that consumer packaged goods companies have shown they can create products and sell them directly to consumers, it’s time for them to step up their strong suit: marketing. As part of its Kellogg’s Family Rewards program, it is wrapping up a D2C promotion that is unique for its marketing-first approach and for its product bundling.

Branding 183
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Capital Park Holdings Forms Prestige Value Brands And Buys Joy Brands

PYMNTS

Capital Park Holdings has formed Prestige Value Brands, and has used it to acquire Joy Hand Dish Retail Brands from Procter & Gamble, according to a release by the company. These brands include Joy Hand Dish and Cream Suds. It also said it wants to give customers innovative solutions with its products.

Branding 108