article thumbnail

Saving Main Street From Its Downward Pandemic Spiral

PYMNTS

It’s why recommendations are consistently ranked by consumers as one of the most important features a merchant can offer an online shopper, why merchants gladly oblige and why brands strive to make products that are consistently ranked high by consumers. Living By The Social Proof. In the U.S.

Maine 199
article thumbnail

NEW DATA: The Six Reasons Why More Consumers Are Buying Directly From Brands

PYMNTS

The use of online direct-to-consumer (D2C) channels to purchase consumer-packaged goods (CPG) has grown by 50.1 percent since the pandemic began, surpassing the growth of online marketplace use in key product categories like food and clothing. These shifts are reflected in consumers’ growing tendency to try new brands.

Branding 245
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Brands Can Avoid Direct-To-Consumer Pitfalls

PYMNTS

Brands looking to sell directly to end users need a vision for what their omnicommerce experience should be, and a plan for how they’re going to deliver something to complement their existing business instead of merely complicating it. Bhatia said there are parts of that effort that brands should focus on and others they should outsource.

Branding 215
article thumbnail

Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

Branding 202
article thumbnail

How Big Tech And FinTech Are Trying to Save Main Street SMBs

PYMNTS

Most businesses have been hit hard by the global pandemic, but perhaps no segment has been more crippled or left with a future more uncertain than the Main Street local establishments that rely on daily sales for traffic. percent reporting they lean “much more” on online sales. That includes 34.8 Only a third of those polled (30.7

Maine 177
article thumbnail

Saving Main Street: Running Retailers Take The Baton

PYMNTS

In addition to working toward its general mission of moving the sport and hobby forward, the RIA functions as a trade and advocacy group for independent running specialty stores, the huge majority of which are Main Street businesses. The RIA is dialed into Main Street.

Maine 130
article thumbnail

Amazon Turns To Manufacturers For ‘Exclusive’ Brands

PYMNTS

Amazon is taking a new approach to its brands, extending beyond its AmazonBasics and other private-label lines: The retailer is rolling out brands that are exclusive to the site, but are not actually owned by the company. At the same time, Perrigo also owns a brand called GoodSense.

Branding 166