Branding Maine Marketing Online 
PYMNTS
AUGUST 1, 2020
Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers.
PYMNTS
AUGUST 13, 2020
The use of online direct-to-consumer (D2C) channels to purchase consumer-packaged goods (CPG) has grown by 50.1 percent since the pandemic began, surpassing the growth of online marketplace use in key product categories like food and clothing. These shifts are reflected in consumers’ growing tendency to try new brands.
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PYMNTS
JULY 28, 2020
Brands looking to sell directly to end users need a vision for what their omnicommerce experience should be, and a plan for how they’re going to deliver something to complement their existing business instead of merely complicating it. Bhatia said there are parts of that effort that brands should focus on and others they should outsource.
PYMNTS
MAY 20, 2020
Most businesses have been hit hard by the global pandemic, but perhaps no segment has been more crippled or left with a future more uncertain than the Main Street local establishments that rely on daily sales for traffic. percent reporting they lean “much more” on online sales. That includes 34.8 Only a third of those polled (30.7
PYMNTS
OCTOBER 3, 2020
Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. And this week, Burger King was that brand.
PYMNTS
SEPTEMBER 3, 2020
Yet when market volatility reached an all-time high in the midst of the global pandemic, the process of calling up sales representatives to inquire about product availability became not just inefficient, but unsustainable. "But That will be the main feature, to cut down the costs and timeline of go-to-market," he said.
PYMNTS
OCTOBER 8, 2018
Amazon is taking a new approach to its brands, extending beyond its AmazonBasics and other private-label lines: The retailer is rolling out brands that are exclusive to the site, but are not actually owned by the company. At the same time, Perrigo also owns a brand called GoodSense.
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