PYMNTS

JULY 2, 2018

Direct-to-consumer advertising on Facebook has reportedly hit a rough patch, with spending by brands decreasing there. The trend comes at a time when brands are facing other changes on the social media site. That’s not the only recent news that involves brand and Facebook. Unwanted Transparency.

social media 124

social media Policies Marketing Strategies Branding 124

PYMNTS

OCTOBER 9, 2020

13-14, online merchants in America and beyond are preparing for the earliest, most aggressive selling season ever. With more and more commerce going online, he said, it will also be increasingly important for sellers to process a higher number of returns and chargebacks and to quickly settle customer disputes.

social media 295

social media America Online Branding 295

PYMNTS

AUGUST 3, 2020

Pivoting business models have been the hallmark of some major changes, including the complete reconfiguring of companies such as Zara and Nike and luxury brands like Ferragamo and Moncler. On Friday (July 31), the company opened a new concept store in Shenzhen, China, which is an important market for the brand.

social media 125

social media Retail Innovation Branding 125

Social Assurance

JULY 27, 2021

Since Facebook, there have been only a few main players in the social media game. It’s rare to see a new social platform launch and be competitive with these main players in the social space. Enter: Clubhouse ; the exclusive, audio-based chatroom social app. I don’t have video or audio content!

social media 15

social media Branding Video Strategy 15

PYMNTS

NOVEMBER 19, 2019

Its main competitors are Wix.com and GoDaddy.com. In April, it acquired Acuity Scheduling, a platform to help small businesses manage appointments online. In October, it purchased Unfold, which is an app that allows users to create stories throughout all social media platforms. “As The company has been steadily growing.

social media 100

social media Maine Strategy Branding 100

PYMNTS

JULY 10, 2020

Quick-service restaurants (QSRs) and others in the food service space are rapidly adjusting their operations during the pandemic, with many implementing new technologies online and in-store to ensure customers can seamlessly and safely place orders. Mobile Order-Ahead Developments Around The World.

Mobile 162

Mobile social media Report Fraud 162

BankNXT

JANUARY 5, 2018

I am going to be starting my fifth year teaching social media at UofL, and launching my new Advanced SM strategy class as well this term. What are some tools I encourage my students to use for personal branding? This is a great service as well to be able to monitor your own brand, but also competitors and key words.

Branding 44

Branding Tools social media Louisville 44

PYMNTS

JUNE 18, 2019

The new developments show, among other things, the importance of social media — and also prescriptions — when it comes to capturing the dollars of pet owners, who are always a steady source of both digital and physical commerce. Online pet pharmacies also are pulling greater weight in pet retail. Better Pet Tag. Pet Medicine.

Retail 122

Retail social media Fort Worth Dallas 122

PYMNTS

JULY 30, 2019

With its aggressive use of social media as well as its popular sweat-proof clothing, Under Armour has fought an uphill battle to stand out in a space that has been dominated by Adidas AG and Nike Inc. Under Armour has been spending more to bolster its international market online offerings as well as open stores. for many years.

America 129

America social media Branding Maine 129

PYMNTS

AUGUST 17, 2017

While one day a teen may be into shopping strictly online, another day may see an offline preferred experience or a mixture of both, and retailers must be at the ready to transform engagement efforts at any given time. It turns out that retailers geared toward this younger demographic are having a tough time engaging them online.

Retail 127

Retail social media Online Mobile 127

PYMNTS

AUGUST 17, 2017

While one day a teen may be into shopping strictly online, another day may see an offline preferred experience or a mixture of both, and retailers must be at the ready to transform engagement efforts at any given time. It turns out that retailers geared toward this younger demographic are having a tough time engaging them online.

Retail 114

Retail social media Online Mobile 114

PYMNTS

JULY 13, 2016

Interactions’ study found Gen-Z shoppers to be extremely “digitally savvy,” although 64 percent of them shop primarily in stores rather than with online merchants. About three-quarters of Gen Zers also like to shop in stores that provide an “engaging in-store experience,” so think brands like Forever 21 or Urban Outfitters.

Study 100

Study Millennials Retail social media 100

PYMNTS

OCTOBER 21, 2016

And what’s out these days is luxury brands’ sales growth. Experts at Bain say this is “the new normal,” citing certain main focus points as to the way spending is changing. But the brands are still trying to gain those spenders’ loyalty, namely through technology. percent of all website traffic, led by Facebook at 3.4

Report 100

Report Study social media Branding 100

PYMNTS

FEBRUARY 24, 2017

Women between ages 18 and 34 are the main buyers, spending nearly $13 billion in the cosmetics industry each year. These shoppers do their research predominantly online and then take that knowledge to the stores to make their purchases. As PYMNTS reported in December , the beauty industry has become ruled by millennials.

Millennials 121

Millennials social media Strategy Branding 121

Social Assurance

MARCH 30, 2018

The start of a new season should herald that start of new things for your brand – particularly launching on social media. We all know that social media is critical for a brand’s awareness. However, as with everything, there are certain codes of conduct for every brand to follow.

social media 12

social media Branding Video Analytics 12

PYMNTS

OCTOBER 16, 2020

The digital-first shift means there are more options for smaller, direct-to-consumer brands, to find first-time customers from around the country or even the world. Here’s how some really creative D2C brands are using new tech to do that. But Sticky.io 13-14 Amazon Prime Day. Capitalizing On Direct To Consumer.

Retail 186

Retail San Francisco Branding Online 186

PYMNTS

JANUARY 23, 2020

According to Flow CEO Rob Keve, advances in social media and the way things are marketed throughout platforms have made it easier for direct-to-consumer (DTC) brands to reach customers. Solving that problem is among the main tasks of cross-border retail innovation and disruption in this brand new decade.

Retail 151

Retail social media Branding Trends 151

PYMNTS

OCTOBER 21, 2019

though they also operate under such brands as Motherhood Maternity and Pea in the Pod stores. “As As the retailer has dealt with deteriorating finances and a heavy debt load, it has been facing fortified competition from larger retailers that have the resources to invest in their online businesses,” that report added. Larger Trends.

Trends 101

Trends Retail social media Online 101

PYMNTS

DECEMBER 15, 2016

More and more, the beauty industry has become ruled by millennials , women between the ages of 18 and 34 being the main buyers, according to a survey by TABS Analytics. It makes sense then that Sephora in particular has been sitting pretty on social media and showing face as the third-most popular way to purchase beauty items.

Millennials 100

Millennials Marketing social media Survey 100

PYMNTS

APRIL 22, 2019

That’s reportedly the case when it comes to luxury retail brand Gucci. The change in behavior is due, in part, to social media sites such as Instagram. These platforms bring urgency to fashion and serve as a newsfeed for brands. Millennials could be helping to bring new life to call center commerce. That compares to 3.8

Millennials 158

Millennials New York City social media Branding 158

PYMNTS

SEPTEMBER 13, 2019

Which meant that when Sakkijha was looking to launch her own fine jewelry brand online four years ago, she decided to focus on a central innovation that she felt shouldn’t be all that radical of a concept: designing, marketing and selling jewelry to the woman who will actually be wearing it.

social media 129

social media Branding Millennials New York 129

PYMNTS

MAY 12, 2016

The Kitewheel study looked at data from over 1 billion real-time, cross-sector brand and customer interactions, captured via Kitewheel’s Customer Journey Hub. What were the main takeaways from the study? As VB highlighted, while brands are investing more heavily in omnichannel campaigns, they have not steered away from email.

Mobile 100

Mobile social media Study Branding 100

PYMNTS

NOVEMBER 23, 2018

Indeed, that is one of the main ideas behind Instagram ’s recent move to offer three new ways for users of the Facebook-owned photo-sharing social media platform to discover products. Instagram users can also now shop in videos from the brands they follow. clicks to complete an online purchase. Window Shopping.

social media 163

social media Mobile Branding Retail 163

PYMNTS

JANUARY 9, 2017

The advertising, promotional, brand protection and eCommerce intelligence solution firm said that highly competitive online prices throughout the season were the main culprit behind holiday customers’ robust shopping behavior.

social media 100

social media Retail Trends Maine 100

PYMNTS

OCTOBER 10, 2016

Currently, the American department store chain’s main Chinese digital representation is a storefront on Tmall Global, a web shopping site for imported products operated by Alibaba Group Holding Ltd. Apart from offering desirable merchandise, Macy’s is increasingly connecting with young Chinese shoppers through online shows.

social media 100

social media United States New York Branding 100

PYMNTS

MARCH 20, 2020

In a feature story, Felix Shpilman, CEO of global online hotel accommodations and travel services provider Emerging Travel Group , talks about how the firm has combatted chargebacks as well as other scams with AI- and ML-powered approaches while offering more satisfying and seamless experiences to clients.

Technology 181

Technology Apple New York City social media 181

PYMNTS

SEPTEMBER 19, 2018

Model and social media celebrity Chrissy Teigen is, in many ways, the perfect brand partner for Target, as evidenced by her recent review of her new kitchen and cookware lines. Unlike her competitor for the title of Generations X’s Martha Stewart, Gwyneth Paltrow, Teigen has built a brand around being accessibly aspirational.

Millennials 138

Millennials Montana social media Branding 138

PYMNTS

MARCH 19, 2018

The company maintains a collection of a few thousand timepieces from more than 30 brands, and members can experiment with different styles without having to make a long-term commitment to a particular watch. For this reason, Eleven James offers a program which will allow watch owners to submit pictures of their timepieces online.

Millennials 146

Millennials social media Retail Maine 146

PYMNTS

OCTOBER 19, 2019

Instagram, like most social media platforms, does not allow users under a certain age, but usually will note somewhere in the terms of service that parents can run an account on their child’s behalf. Alessi’s parents are in it for the game – but apparently not for the money. She is currently four years old. million Instagram followers.

social media 101

social media Video Hawaii Branding 101

PYMNTS

DECEMBER 21, 2020

It was the main question put to a panel of payments and customer-facing professionals who told Karen Webster that the “old” ways of doling out rewards, on a merchant-by-merchant, point-by-point basis — even with thresholds in place before redemption — no longer applies. The technology is there; firms just have to make use of it.

Data 296

Data social media Tools Analytics 296

PYMNTS

APRIL 22, 2017

News this past week that Wendy’s had engaged in some back and forth with Hardee’s, in which the former was widely perceived to roast the latter, begs the question, what is social media for, when the social is full of snark and the media belongs to an entity, a place, trying to craft and assume a persona?

social media 101

social media Branding Examples Google 101

PYMNTS

JANUARY 13, 2020

Purchases are shifting from individual brands to marketplaces. Scale economies help big players, and brand affinity helps hyperlocal players compete – while brands in the oversaturated middle struggle to differentiate. Foot traffic is flat as digital dominates top-line growth.

Branding 153

Branding Retail Marketing Industry 153

PYMNTS

MARCH 30, 2020

California Consumer Privacy Act (CCPA), Washington Privacy Act (WPA) and other new privacy and online transaction standards are changing how businesses interact with consumers’ data in the U.S. Modern retail is not just a physical store thing or a mobile thing or an online thing. Retailers And Data’s Role .

United States 131

United States Retail Customer Experience Data 131

PYMNTS

DECEMBER 11, 2017

While it’s nice to be able to shop from the comfort of the couch, purchasing online can be rather confusing for some consumers. To ease the online shopping experience, retailers are increasingly turning to social media platforms to offer consistent support to their customers. And Toys R Us isn’t alone.

Report 100

Report New York City New York social media 100

PYMNTS

AUGUST 9, 2018

In fact, email and online services accounted for 26 percent of phishing attacks last year, overtaking financial institutions (21 percent) as the top phishing target, the company said. Other figures from the first quarter of 2018 show that 299 brands suffered phishing attacks during that period, up about 15 percent quarter over quarter.

Survey 111

Survey social media Online Data 111

PYMNTS

MARCH 5, 2018

Procter & Gamble made headlines last week when its Chief Brand Officer, Marc Pritchard, confirmed that the world’s largest advertiser cut $200 million of digital advertising spend in the last nine months of 2017. In the face of the big brand digital ad spending backlash, it seems now big brands are thinking that way too.

Google 123

Google Branding social media Video 123

PYMNTS

SEPTEMBER 7, 2018

She has helped to build some of the world’s most beloved brands and we’re thrilled that she will join us to give our fans more opportunities to interact with Netflix in new and exciting ways,” said Netflix Chief Marketing Officer Kelly Bennett. That phrase describes a process that revolves around “discovery.”

social media 128

social media Report Maine Retail 128