PYMNTS

MARCH 13, 2020

Recent data shows that while millennial and Generation Z consumer groups certainly consider themselves to be digital shoppers — nearly 86 percent of millennials consider that to be the case, according to one recent report — large percentages of them still head to physical stores on a regular basis to shop. About the Playbook.

Strategy 179

Strategy Millennials Retail Mobile 179

PYMNTS

SEPTEMBER 29, 2020

We see millennial and Gen Z customers absolutely shopping, and the brands that deeply understand them are growing at faster rates than they have ever grown before,” Molnar said. There are real opportunities for those brands that deeply understand their consumer.”. And there's a huge opportunity. Consider Consumers’ Needs.

Millennials 251

Millennials Retail Online Branding 251

PYMNTS

MARCH 28, 2016

A survey released by the company on Thursday (March 24) found that, at one-third of the businesses surveyed, millennials aged 20–35 are the sole decision-makers when it comes to sourcing and purchasing for their companies. The electronic aspect of procurement goes beyond the desktop, too.

Millennials 100

Millennials social media Survey Case Study 100

PYMNTS

OCTOBER 13, 2017

It can’t be easy for a brand that has literally made its name on the notion of brandless-ness, as a pure-play cosmetics supplier. The secret to what brandless offers, according to CEO Tina Sharkey, is the company’s elimination of what she calls the “brand tax.” But Brandless thinks it has a good handle on what customers really want.

Branding 100

Branding Taxes Millennials Retail 100

PYMNTS

FEBRUARY 8, 2019

When the brand is a well-known luxury provider like Dolce Gabbana, it can charge whatever it wants for a T-shirt, since the customer is arguably not purchasing the shirt so much as the cache of the logo on it. The hoodies feature the brand’s unique hand stitching — which according to Madhappy means that no two hoodies are ever exactly alike.

Branding 124

Branding Los Angeles Community Millennials 124

PYMNTS

DECEMBER 6, 2019

We have a deep dive into Colorado’s digital driver’s license effort and news on Alphabet’s new CEO, as well as data on millennial Black Friday spending. Millennials Were Black Friday’s Big Spenders in 2019. Millennials were the big Black Friday spenders , shelling out an average of $509.50 Top News . operations.

Millennials 101

Millennials Colorado Google Leadership 101

PYMNTS

SEPTEMBER 29, 2017

Forever 21 has teamed up with Taco Bell, and the two millennial favorites are releasing a limited edition fashion collection together — marking Taco Bell’s first foray into fashion collaboration, despite the fact that competitors McDonald’s, KFC and Pizza Hut are already there. Want to wear your love of tacos on your sleeve?

Millennials 103

Millennials Los Angeles social media Video 103

The Financial Brand

AUGUST 9, 2023

This article An Analysis of Apple’s Strategy in Banking: Memojis, Marketing & Next Moves appeared first on The Financial Brand. It’s just as much part of Apple’s strategy for reeling in Millennials & Gen Z as its Apple Pay marketing. You can tell a lot from a memoji.

Analysis 28

Analysis Strategy Marketing Millennials 28

Perficient

JANUARY 12, 2021

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

Customer Experience 538

Customer Experience Branding Video Online 538

PYMNTS

AUGUST 6, 2018

Digitally native brands are trying on a new brick-and-mortar model for size: Instead of opening the doors to cavernous stores, they are opting to create smaller-format locations. In turn, brands such as Indochino can benefit by not having to stock many items. We drive traffic into our showrooms,” Green said. The Omnichannel Advantage.

Branding 119

Branding Examples Retail Comparison 119

The Financial Brand

SEPTEMBER 8, 2020

Wealthfront founder, Andy Rachleff, reveals strategies that will continue to evolve to enable them to serve the needs of Millennials with investable assets. The post Wealthfront: A Digital Solution In The Battle For Millennial Deposits appeared first on The Financial Brand.

Millennials 43

Millennials Strategy Branding Digital Banking 43

PYMNTS

JUNE 21, 2018

The old model of opening a retail store with merchandise as a main focus of the space may not appeal to today’s consumers – millennials in particular. In general, he said, many brands find the Dallas-Fort Worth area to be among their top cities, and markets such as Plano are less costly to open in than those larger cities.

Millennials 109

Millennials Fort Worth Los Angeles San Francisco 109

PYMNTS

JUNE 2, 2016

Dormify, a dorm decor startup, seems to have cracked the email marketing code for millennials and Gen Z buyers. Before you can market effectively to a younger audience in particular, you need to establish a solid brand and product offering that will appeal to them,” said Dormify’s CMO Nicole Gardner. ” .

Millennials 100

Millennials Marketing social media Strategy 100

PYMNTS

APRIL 26, 2019

Direct-to-consumer wedding brands are opening stores in real life — and personalizing the customer experience within them through digital technology. At the same time, the brand seeks to create personalization through every one of its touchpoints. Its own brands, too, reached a sales penetration of over 25 percent during the quarter.

Branding 123

Branding Retail New York New York City 123

PYMNTS

JULY 18, 2016

This newfound cost consciousness is reshaping the retail industry in everything from spurring the rise of fast fashion at the expense of mall “anchor stores,” to the increasing popularity of off-brands or store brands in the supermarket, to the shift in the apparel business, to off-price retail outlets over full-priced department stores.

Branding 100

Branding Retail Study Portland 100

PYMNTS

NOVEMBER 8, 2017

Millennials are taking a mobile-first approach to banking, driving that transformation. However, older populations — and even millennials — still need the services provided by bank branches. The Omni Strategy. Demographics are changing in the U.S., though, and the ways people do business are changing along with them.

ATM 126

ATM Strategy Mobile Millennials 126

The Financial Brand

MARCH 25, 2024

Here’s How Banks Should Market to Them appeared first on The Financial Brand. Millennial and Gen Z women are set to receive $80 trillion in wealth transfer and banks need to improve their marketing strategies if they want them as customers. This article Young Women Are Getting Richer.

Marketing 32

Marketing Marketing Strategies Millennials Branding 32

Perficient

AUGUST 31, 2020

What will they expect from an experience given how they grew up under the influence of Millennials (their parents)? Accountability : loyalty will be given to brands that provide accountability at every level. ’ in building a foundation that will support a brand surviving and thriving into the next century.

Customer Experience 506

Customer Experience Branding Community Millennials 506

The Financial Brand

NOVEMBER 22, 2021

The post Millennials Now Trust Fintechs as Much as Banks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Skyrocketing adoption of fintech is not only changing the way consumers bank, it’s changing how they live, think, and interact with money.

Millennials 43

Millennials Fintech Banking Trends Analysis 43

The Financial Brand

NOVEMBER 7, 2018

Millennials and Gen Z consumers will reward financial institutions that help them actively avoid the pitfalls of credit with greater loyalty. The post Millennials, Gen Z Love Banking Brands That Champion Financial Wellness appeared first on The Financial Brand.

Millennials 32

Millennials Branding Strategy 32

PYMNTS

DECEMBER 12, 2019

To open 14 locations through next year, brand incubator and shopping website Verishop made a deal with U.S. Aside from being an online marketplace where consumers can buy from trendy apparel brands such as LoveShackFancy and Vince, the company has chosen to roll out some of its own brands. mall owner Unibail-Rodamco-Westfield.

Los Angeles 131

Los Angeles San Francisco social media Millennials 131

Perficient

FEBRUARY 9, 2021

This idea underscores the natural forces at work as brands battle to keep pace with customer expectations and stay relevant. Millennials — digital natives with arguably the greatest generational spending power — “have the lowest opinion of most industries’ digital services,” according to the same report.

Meeting 309

Meeting Customer Experience Millennials Branding 309

The Financial Brand

JANUARY 25, 2021

Three strategies will help banks and credit unions meet younger generations' challenges during COVID slump. The post Helping Millennials & Gen Z Find Financial Security in Uncertain Times appeared first on The Financial Brand.

Millennials 32

Millennials Security Strategy Meeting 32

The Financial Brand

MAY 19, 2021

The post How Gen Z and Millennials Differ Financially appeared first on The Financial Brand. The two generations have some similar banking preferences, but banks and credit unions shouldn't assume both age groups are alike.

Millennials 42

Millennials Branding Groups Marketing Strategies 42

The Financial Brand

AUGUST 18, 2021

The post How Financial Institutions Can Improve Banking for Hispanic Millennials appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Younger LatinX consumers are struggling financially for several unique reasons. Banks and credit unions can help (and profit) by stepping in.

Millennials 43

Millennials Banking Trends Analysis Trends 43

PYMNTS

JANUARY 14, 2020

As usage grows, brands are responding with expanded mobile features and more end-to-end experiences. At this point in time, two influential groups – western millennials and Chinese tourists – are having far-reaching impacts on how brands and destinations cater to top travelers. Millennials will spend an estimated $1.4

Meeting 141

Meeting Millennials Branding Mobile 141

PYMNTS

FEBRUARY 25, 2020

Experiential marketing is one of the most commonly discussed and executed strategies in the 2020 connected commerce world. 73 percent: Share of millennials who are doing DIY home improvement. 19 percent: Growth rate of “experience-driven” brands, per one recent report.

Retail 130

Retail Millennials Tools Innovation 130

PYMNTS

OCTOBER 1, 2020

Offering flexible payment plans is one strategy that can make high-end items appear more attainable to consumers who may not be able to afford them at full cost upfront — and retailers are finding this method effective. In fact, 93 percent of millennial BNPL app users have not been subjected to late fees. in 2016 and moved all its U.S.

Millennials 210

Millennials Retail Maine Payments 210

The Financial Brand

MARCH 23, 2021

The post Is Everything Bankers Think They Know About Millennials & Gen Z Wrong? appeared first on The Financial Brand. Revamping banking to fit the 'customers of tomorrow' may not actually pay off for banks and credit unions in the long run.

Millennials 42

Millennials Branding Marketing Strategies Strategy 42

The Financial Brand

AUGUST 18, 2021

The post Millennials’ Fading Homeownership Hopes Cloud Mortgage Outlook appeared first on The Financial Brand - Banking Trends, Analysis & Insights. New data confirms many of this group seek larger living space, yet Covid has added extra hurdles that mortgage lenders must understand.

Millennials 36

Millennials Banking Trends Analysis Trends 36

PYMNTS

OCTOBER 6, 2019

ModCloth offers exclusive indie and vintage-inspired women’s clothing, shoes, handbags and accessories for 18- to 35-year-old women, while Go Global Retail is a brand investment platform for strategic investors in the consumer sector. While Jet was supposed to reach urban dwellers and millennials, it has not driven traffic.

Retail 129

Retail Branding Strategy Digital Strategies 129

The Financial Brand

MARCH 25, 2019

The post Why Some Financial Brands Win With Millennials (and Some Don’t) appeared first on The Financial Brand. Research flags four factors that younger consumers find appealing in financial institutions — the reasons they like digital-only providers.

Millennials 30

Millennials Branding Strategy 30

The Financial Brand

DECEMBER 27, 2021

Just as more Millennials are finally looking to become homeowners they find starter homes have been grabbed by retirees or investors. The post Mortgage Lending Snag: Boomers & Millennials Vie for the Same Houses appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Millennials 32

Millennials Lending Banking Trends Analysis 32

The Financial Brand

SEPTEMBER 29, 2021

The post What Millennial & Gen Z Business Owners Want from Banks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Startups surged during the pandemic, and like their mostly young owners, they have digital DNA. Are banks and credit unions ready for them?

Millennials 41

Millennials Banking Trends Analysis Trends 41

PYMNTS

FEBRUARY 12, 2019

Imran Khan, who spent three years at Snap as chief strategy officer, has created a new retail company, Verishop , which aims to “bring joy back to online shopping, and do it at scale with the ease of online purchasing and fast delivery we’ve all come to expect.” Finders Keepers and N:Philanthropy. ”

Branding 140

Branding Online Retail Leadership 140

PYMNTS

FEBRUARY 18, 2020

This is a popular strategy — DoorDash handled a full 35 percent of all meal deliveries in the United States in 2018, and Grubhub closely trailed on its heels, claiming 30 percent of orders. A strong delivery strategy can help U.S.-based Around The Order To Eat World. Ghost Kitchens May Be The Spirit Of Modern Delivery.

Millennials 232

Millennials Trends Strategy United States 232

The Financial Brand

AUGUST 11, 2020

The post 10 Years Ago, Targeting Millennials Was Critical – What Now? appeared first on The Financial Brand. The huge generation will inherit massive wealth, but are ill-equipped to deal with it. Here's how banks and credit unions can (and must) help.

Millennials 43

Millennials Branding social media Marketing Strategies 43