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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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Retail 2020: Looking Back On D2C Brands

PYMNTS

Direct-to-consumer (D2C) brands came in two flavors during 2020. The first were the Pepsis, Heinzes and Krafts that either didn’t like their retail distribution or saw a pandemic-driven opportunity to get new products in new configurations to the consumer. When those markets sparked a fan base and reorders, the company was born.

Branding 162
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How Video Games Are Helping Retailers Grow And Innovate

PYMNTS

Video games are helping to drive retail innovation and growth, and that includes the hot area of subscription commerce. Gaming is figuring out the upsell,” Burkhart told Webster, “and utterly changing the entire market.”. This is only part of the innovation trend stemming from video games.

Video 248
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Mastercard On Helping Retailers Strike The Right Innovation Balance

PYMNTS

And nowhere is that aphorism better illustrated over the last decade than with the statistic that more than 90 percent of all retail sales took place at brick and mortar stores. It gave retailers the illusion that digital was the retail cart driven by the physical store horse. Testing Innovation .

Retail 168
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Why Health And Beauty Retailers Are Driving Digital Innovation

PYMNTS

Amid great technological change, health and beauty retailers are developing strategies to drive innovation. In some cases, retailers are using social media tools such as Instagram to post promotions and product tutorials — or interact openly with consumers about their offerings. About the same share — or 60.9

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How A Retail Incubator Could Produce The Next Big Innovation

PYMNTS

The myth of the lone (and possibly mad) scientist died out a long time ago, as the industrial age led to teams of researchers working together (or at healthy cross purposes) to enable innovation. That experience is one that is hard to gain as a vendor with new and exciting retail technology in the market.”.

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Why Does The Path To Retail Innovation Go Through So Many Labs?

PYMNTS

It’s not enough to be a retailer these days, not if a merchant intends to survive in a world of commerce dominated by the likes of Amazon and other tech-focused competitors. Innovation is one of the keys to advancement — and that increasingly means opening tech hubs, incubators and other such operations. New Efforts.