PYMNTS

DECEMBER 7, 2018

For most firms, referring to products as “Space Age” is a marketing strategy. They’ve been using the same technology for hundreds of years, and we saw the opportunity to differentiate ourselves from a product perspective. This brand exercise allows us to express that.”.

Branding 108

Branding Columbus Exercises Chicago 108

PYMNTS

MAY 4, 2020

Even an astute and sophisticated marketer like Apple CEO Tim Cook seemed to show an absence of data awareness on the company’s earnings call last week. When addressing the increase in sales for the MacBook and iPhone, Cook pointed to new models and new technologies as possible reasons. Maybe Cook and his team were playing coy.

Strategy 182

Strategy How To Retail Data 182

PYMNTS

AUGUST 14, 2020

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. Getting Closer To The Consumer.

Strategy 295

Strategy Online Payments Management 295

PYMNTS

MARCH 1, 2017

The TouchCR platform was born out of the desire to be able to serve a consumer who is increasingly omnichannel, said Chief Innovation Officer Ritchie Hale. You need to be able to market with relevance,” Hale said. TouchCR fills these needs, Hale said, noting that TouchCR works best for mid-market, consumer-facing companies. “It’s

Marketing 100

Marketing Data Innovation Retail 100

South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. We brought back tons of bank input on budget allocations, so look for a future article on how banks plan to spend their marketing budgets next year.

Conference 195

Conference Marketing social media Data 195

PYMNTS

JULY 28, 2020

In fact, the recently released Credit Union Tracker from PYMNTS and PSCU found that only a third of CUs delivered loyalty and reward innovations at all last year. And then, of course, they always have to wrap that around great marketing strategies to drive the overall usage and top-of-wallet mentality for their members.”.

Marketing Strategies 143

Marketing Strategies Data Course Strategy 143

Gonzobanker

OCTOBER 26, 2021

On another front, you have digital disruption and fintech innovation, forcing bankers to step up their investments in transformation and more aggressively attack their existing business models. It must be what pours out from the culture, the leadership, the brand, and the operations of a modern banking institution.

Leadership 97

Leadership Compliance Strategy Branding 97

Accenture

MAY 22, 2019

Tim brings a unique perspective to treasury management services, having worked in industry, for solution providers and in consulting, helping commercial banks meet changing client expectations with new product and market strategies. Banks cannot rely on brand reputation, price or even relationships to differentiate themselves anymore.

Payments 150

Payments Customer Experience Survey Capital 150

PYMNTS

MAY 14, 2018

Those things take time, and while it may not be impossible in the long run, replacing the QR code for payments is not a practical go-to-market strategy for a new tech. That’s why so many retailers are introducing different technologies: to create a more connected experience within their brick-and-mortar walls. Advertising.

Retail 103

Retail Mobile Marketing Strategies Payments 103

The Financial Brand

JANUARY 10, 2022

The success of a bank CMO requires understanding the power of analytics, technology, strategy and agility to drive business results. The post The CMO Role in Banking is Being Disrupted appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Analytics 43

Analytics Banking Trends Analysis Strategy 43

PYMNTS

MARCH 5, 2016

In the early days of the smartphone, apps came upon consumers like tiny technological miracles sent from heaven to make their lives easier. There’s an app for that” was more than a marketing pitch. For a short time, it became something of a lifestyle movement for consumers enamored of their one-tap access to everything.

Mobile 100

Mobile Apple Study Google 100

William Mills

APRIL 27, 2017

With the Fannie Mae and Freddie Mac still in recovery there has not been great investment in mortgage technology. These folks are may be one of the companies that bring 21st Century technology to the industry. They invested in new technology and are promoting the heck out of it. 12:28 pm Infocorp. Ana, CEO is speaking. “20

San Francisco 68

San Francisco social media San Jose Customer Experience 68

PYMNTS

DECEMBER 30, 2019

This year, B2B payments technology made strides toward speed, transparency and efficiency as service providers took advantage of a massive market opportunity: corporates’ payment demands are growing more sophisticated, yet they continue to rely on checks and legacy tools. Beyond Legacy Payment Rails.

Innovation 105

Innovation Payments Cards Technology 105

The Financial Brand

JULY 25, 2021

The post 6 Global Megatrends Impacting the Future of Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other industries.

Banking Trends 43

Banking Trends Analysis Trends Branding 43

The Financial Brand

JULY 25, 2021

The post 6 Global Megatrends That Are Impacting Banking’s Future appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other industries.

Banking Trends 43

Banking Trends Analysis Trends Branding 43

The Financial Brand

JULY 19, 2021

The post The Future of Loyalty in Banking is at Risk appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Digital banking engagement leads to more customer data and better customer experiences, which leads to greater loyalty and higher profits.

Customer Experience 43

Customer Experience Banking Trends Analysis Digital Banking 43

The Financial Brand

JANUARY 3, 2021

A look at the digital banking trends of the last year provides a perspective for future strategies and organizational changes. The post Retail Banking Year in Review 2020: A Reflection in 20 Charts appeared first on The Financial Brand.

Retail 43

Retail Banking Trends Strategy Digital Banking 43

The Financial Brand

DECEMBER 27, 2020

The post 3 Resolutions for Digital Banking Success in 2021 appeared first on The Financial Brand. As banking executives define their 2021 goals, they must commit to improving digital experiences, leveraging data and honing human skills.

Digital Banking 43

Digital Banking Branding Data Big Data 43

CB Insights

OCTOBER 23, 2018

Consumers are now buying CPG goods online, via mobile, at the office, through on-demand delivery, in meal kits and personalized services, by using smart home and voice technology, and more. Since then, Peltz has continued to push P&G to re-evaluate its R&D strategy, bring in more external talent, and focus on innovation.

Branding 73

Branding Industry Retail Strategy 73

PYMNTS

NOVEMBER 23, 2017

Here’s how innovation, marketing and technology have shaped this iconic American holiday over the years. The Macy’s Day Parade has the most brand name recognition, but there are countless other parades across the U.S. And what do we do with this incredible technology? Making It a Holiday at All.

Technology 135

Technology Honolulu New York City Iowa 135

William Mills

MAY 11, 2016

Sergii Danilenko (Head of Marketing). Banks are not experts in IT, so now they can leverage plug-and-play technology functionality. Corezoid is advocating for a “process focused” view of bank technology, by use of APIs. Showing using a brand new device on a brand new connection. Maria Gurina (Bus. Solutions).

Video 40

Video Lending social media Analytics 40

William Mills

MAY 11, 2016

Race Data brought bank client on stage who is thrilled with the product, he also states that the technology gives context to bank call center employees as well. ^KT. Katerina Frolovicheva (MD, Technologies Innovations). This is a leading bank in Russia, with a track record of fintech innovation. Robert Armiak (CEO).

Video 40

Video Mobile social media Analytics 40

Perficient

SEPTEMBER 8, 2020

For our second installment of the Visual Storytelling series, let’s examine how creating and using gifs can enhance your message and impact your marketing strategy. The pronunciation of gif – hard “g” versus soft “g” – has been an ongoing argument in the technology world for years. Adding Gifs to Your Brand Strategy.

social media 348

social media Branding Video Marketing 348

Gonzobanker

AUGUST 23, 2021

The pandemic of 2020 may have been bad for a lot of businesses, but it was certainly good to technology vendors providing chatbots—i.e., Not a single technology has lived up to the promise. Banks need to make chatbots part of their marketing strategies—not just as standalone, ad hoc marketing messaging and offer delivery tools.

Strategy 137

Strategy Study Data Tools 137

William Mills

SEPTEMBER 9, 2016

Now showing how Avoka can integrate with a ton of apps in a matter of days with your company’s brand. From their web site: Based in San Francisco, MarketX was founded by a group of experienced professionals from finance, legal, and technology backgrounds. Auto-financing is ripe for innovation. I need to learn more.

social media 40

social media ATM Mobile Customer Experience 40

William Mills

MAY 10, 2016

Like a HELOC on your car but using a technology platform. Matt Decker (VP, Technology). We expect to see innovations in mobile, security, analytics, customer experience, and more. ^SR. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing.

San Jose 40

San Jose Customer Experience Mobile social media 40

NCR

MAY 31, 2017

When it comes to delivering a successful omni-channel marketing strategy, devising and launching your plans are just the first steps. Just as much time and attention are required to manage your marketing. It’s also important to have awareness of individual customers’ past choices and behavior.

Management 83

Management Marketing ATM Customer Experience 83

William Mills

SEPTEMBER 12, 2017

Cool name and branding. YUKKA Lab AG detects market sentiments and transforms them into innovative tools for the finance and communications industry. I like their branding. 83 million in funding. A leading data aggregation and analytics platform powering dynamic, cloud-based innovation for digital financial services.

Samsung 69

Samsung Mobile User Experience Google 69

William Mills

MAY 9, 2018

Again another financial wellness platform using machine learning technology. How they describe their product/innovation: Project Finance is a personal finance application that shows users the future of their finances based on all the choices and decisions they’re making today. Pretty good dashboard. Good job AI Foundry!

Security 40

Security Samsung Strategy San Jose 40

William Mills

SEPTEMBER 7, 2016

Their technology is basically a card with a built in computer that lets the holder to change a credit card to a different type of credit card, or perhaps even a debit card. Perhaps there is a big bank in Canada that has embraced their technology. in 3 Rounds from 4 Investors, Most Recent Funding, M Series C on December 8, 2014.

Mobile 40

Mobile Cards Fraud Data 40

CB Insights

FEBRUARY 27, 2018

Fashion has always been a hotbed for innovation — from the invention of the sewing machine to the rise of e-commerce. From robots that sew and cut fabric, to AI algorithms that predict style trends, to VR mirrors in dressing rooms, technology is automating, personalizing, and speeding up every aspect of fashion. Table of Contents.

Industry 78

Industry Branding social media Retail 78

CB Insights

DECEMBER 14, 2017

In the process, these brands, spanning everything from detergent to sneakers, are radically changing consumer preferences and expectations. These well-positioned startups are not just competing with some of the biggest retail brands in mattresses, razors, shoes, and more, by launching their own brands.

Video 78

Video Branding Company Strategy 78

CB Insights

JUNE 7, 2018

For example, political consulting firm Cambridge Analytica created a psychographic profile that placed people in a particular market segment according to the presence or absence of five personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism (popularly known as the OCEAN model of personality).

Marketing 78

Marketing Data Analytics Examples 78