The Financial Brand

OCTOBER 24, 2023

This article Comerica Stands Out in Small Business Banking with Innovative Co-Op Initiative appeared first on The Financial Brand. This article Comerica Stands Out in Small Business Banking with Innovative Co-Op Initiative appeared first on The Financial Brand.

Innovation 32

Innovation Branding Marketing Strategies Marketing 32

BankInovation

JULY 7, 2020

The financial services industry is in a state of flux dictated by growing competition, consumer demands for personalized experiences, and unpredictable market forces.

Data 64

Data Marketing Marketing Strategies Meeting 64

The Financial Brand

NOVEMBER 16, 2021

Community banking has plenty of innovation potential, but often it takes leaving the traditional banking mindset to find the opportunities. The post Tips & Insights on Creating (or Recreating) Brand Buzz in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 35

Branding Community Bank Banking Trends Analysis 35

PYMNTS

OCTOBER 18, 2020

Buxton said he was looking forward to “building on its excellent go-to-market strategy and helping drive further operational excellence and growth for this incredible company.”.

Marketing Strategies 161

Marketing Strategies Software Strategy Capital 161

The Financial Brand

AUGUST 10, 2021

The post Innovation and Sheer Marketing Muscle Power Credit Card Battle appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Fintechs and neobanks are adding competition with fresh ideas as major players prepare to spend for share.

Innovation 40

Innovation Cards Marketing Banking Trends 40

Bobsguide

APRIL 4, 2022

Most recently, she was Executive Vice President and Global Chief Marketing Officer at Visa, where she led the organization’s global brand and marketing strategy, including all consumer, B2B, and B2B2C marketing activities that advanced Visa’s brand and business goals.

Branding 60

Branding Leadership Software Marketing Strategies 60

PYMNTS

NOVEMBER 11, 2016

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. Other promotional tactics planned include branded apps, which 20 percent of CMOs say they will use.

Mobile 188

Mobile Marketing Survey Marketing Strategies 188

PYMNTS

FEBRUARY 26, 2020

Migrating to Paytronix allowed Qdoba to integrate its already loyal customers, along with a new mobile-branded phone app and its Olo-powered online ordering service, all in one place. The new app will keep it quick and easy for customers to order via mobile means, the company says.

Customer Experience 130

Customer Experience Marketing Strategies Mobile Branding 130

Insights on Business

FEBRUARY 13, 2019

Next is a digital bank, completely disassociated from the Bradesco brand. Next was born to complement Bradesco’s strategy. At IBM Think 2019, Henrique Albuquerque from Bradesco Research and Innovation offered insight into how Bradesco is transforming by focusing their entire business structure around the customer journey.

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

PYMNTS

SEPTEMBER 11, 2019

In South Korea, for instance, the country’s “SK Telecom and the nation’s retail conglomerate Shinsegae Group have joined forces to develop new business models and innovative services in the logistics and distribution sectors powered by 5G networks,” according to a report. Last year saw a boom in brands using VR in this way, including U.K.

Retail 192

Retail San Diego San Francisco Branding 192

PYMNTS

NOVEMBER 26, 2019

To help hockey players stay up to date on the latest sports equipment, eCommerce innovator the PenaltyBox offers subscription boxes comprised of a myriad of hockey essentials, from well-known brands to up-and-coming companies the PenaltyBox team tests themselves. The Marketing Strategy .

Community 161

Community United States Groups Exercises 161

PYMNTS

APRIL 4, 2019

News this week from South Korea stated the country’s “SK Telecom and the nation’s retail conglomerate Shinsegae Group have joined forces to develop new business models and innovative services in the logistics and distribution sectors powered by 5G networks.” Last year saw a boom in brands using VR in this way, including U.K.

Retail 177

Retail Mobile Course Branding 177

PYMNTS

DECEMBER 7, 2018

For most firms, referring to products as “Space Age” is a marketing strategy. This brand exercise allows us to express that.”. The direct-to-consumer brand has also been updating its digital shop, as it is now fresh off a $5 million seed-funding round.

Branding 108

Branding Columbus Exercises Chicago 108

PYMNTS

MAY 4, 2020

Marketing strategies have been somewhat shoddy during the pandemic. At its most basic level, marketing aims to create excitement around a product or service. The list of solid brands that have suddenly become super discounters includes Nordstrom, Macy’s, The Gap, Lowe’s, J. Maybe Cook and his team were playing coy.

Strategy 182

Strategy How To Retail Data 182

PYMNTS

MARCH 1, 2017

The TouchCR platform was born out of the desire to be able to serve a consumer who is increasingly omnichannel, said Chief Innovation Officer Ritchie Hale. You need to be able to market with relevance,” Hale said. TouchCR fills these needs, Hale said, noting that TouchCR works best for mid-market, consumer-facing companies. “It’s

Marketing 100

Marketing Data Innovation Retail 100

PYMNTS

AUGUST 14, 2020

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. Getting Closer To The Consumer.

Strategy 295

Strategy Online Payments Management 295

South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

Conference 195

Conference Marketing social media Data 195

PYMNTS

JULY 28, 2020

In fact, the recently released Credit Union Tracker from PYMNTS and PSCU found that only a third of CUs delivered loyalty and reward innovations at all last year. And then, of course, they always have to wrap that around great marketing strategies to drive the overall usage and top-of-wallet mentality for their members.”.

Marketing Strategies 143

Marketing Strategies Data Course Strategy 143

Gonzobanker

OCTOBER 26, 2021

On another front, you have digital disruption and fintech innovation, forcing bankers to step up their investments in transformation and more aggressively attack their existing business models. It must be what pours out from the culture, the leadership, the brand, and the operations of a modern banking institution.

Leadership 97

Leadership Compliance Strategy Branding 97

The Financial Brand

AUGUST 10, 2020

Google, Amazon, Apple and rapidly evolving digital innovation will shift what financial products look like and what bank marketers do. The post The Future of Banking: Tomorrow Will Be Radically Different appeared first on The Financial Brand.

Google 43

Google Apple Innovation Branding 43

Accenture

MAY 22, 2019

Tim brings a unique perspective to treasury management services, having worked in industry, for solution providers and in consulting, helping commercial banks meet changing client expectations with new product and market strategies. Banks cannot rely on brand reputation, price or even relationships to differentiate themselves anymore.

Payments 150

Payments Customer Experience Survey Capital 150

The Financial Brand

AUGUST 31, 2020

Building innovation on a basic bank chassis to produce fresh growth and expansion means venturing beyond your institution's comfort zone. The post Taking a Community Bank National Demands a Niche and a Strategy appeared first on The Financial Brand.

Community Bank 33

Community Bank National Strategy Community 33

The Financial Brand

DECEMBER 2, 2020

Financial institutions are launching innovative deposit products, microloans, contactless payments and more to support diverse needs. The post How Financial Marketers Can Come to Grips with the Growing Wealth Gap appeared first on The Financial Brand.

Marketing 24

Marketing Branding Innovation Payments 24

The Financial Brand

APRIL 15, 2019

Facing intense pressure, traditional institutions are innovating faster than ever. The post New Challenges, Competitive Threats Sharking Financial Waters appeared first on The Financial Brand. In banking, there's no shortage of competitive threats.

Branding 26

Branding Innovation Marketing Strategies Marketing 26

PYMNTS

MARCH 5, 2016

So if small businesses don’t want them — and consumers are increasingly consolidating around their few favorite choices — is the time for app innovation over? Consumers may be downloading few branded apps as standalones, but they are still willing to access the content through a sub-app that lives under one of those major umbrellas.

Mobile 100

Mobile Apple Study Google 100

PYMNTS

MAY 14, 2018

Those things take time, and while it may not be impossible in the long run, replacing the QR code for payments is not a practical go-to-market strategy for a new tech. Going mainstream as a payment method would require an established technical standard and wide consensus among players in the field, Darbi said.

Retail 103

Retail Mobile Marketing Strategies Payments 103

The Financial Brand

JANUARY 10, 2022

The success of a bank CMO requires understanding the power of analytics, technology, strategy and agility to drive business results. The post The CMO Role in Banking is Being Disrupted appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Analytics 43

Analytics Banking Trends Analysis Strategy 43

The Financial Brand

JULY 25, 2021

The post 6 Global Megatrends Impacting the Future of Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other industries.

Banking Trends 43

Banking Trends Analysis Trends Branding 43

The Financial Brand

JULY 25, 2021

The post 6 Global Megatrends That Are Impacting Banking’s Future appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other industries.

Banking Trends 43

Banking Trends Analysis Trends Branding 43

PYMNTS

DECEMBER 30, 2019

Payments innovation this past year not only embraced overlay technologies to enhance existing payment rails like cards and ACH. Innovators also embraced the possibility of developing entirely new payment rails and networks in order to tackle the biggest B2B payment friction points. “We Beyond Legacy Payment Rails.

Innovation 105

Innovation Payments Cards Technology 105

The Financial Brand

JULY 19, 2021

The post The Future of Loyalty in Banking is at Risk appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Digital banking engagement leads to more customer data and better customer experiences, which leads to greater loyalty and higher profits.

Customer Experience 43

Customer Experience Banking Trends Analysis Digital Banking 43

The Financial Brand

DECEMBER 27, 2020

The post 3 Resolutions for Digital Banking Success in 2021 appeared first on The Financial Brand. As banking executives define their 2021 goals, they must commit to improving digital experiences, leveraging data and honing human skills.

Digital Banking 43

Digital Banking Branding Data Big Data 43

The Financial Brand

JANUARY 3, 2021

A look at the digital banking trends of the last year provides a perspective for future strategies and organizational changes. The post Retail Banking Year in Review 2020: A Reflection in 20 Charts appeared first on The Financial Brand.

Retail 43

Retail Banking Trends Strategy Digital Banking 43

The Financial Brand

JANUARY 13, 2021

The post Why Bitcoin and Retail Banking Make a Good Combination appeared first on The Financial Brand. If you question that premise, read why bitcoin rewards checking is one bank's calculated move to get ahead of the long-term crypto trend.

Bitcoin 42

Bitcoin Retail Trends Branding 42

CB Insights

OCTOBER 23, 2018

In this analysis, we’ll explore the immediate and long-term challenges facing the CPG industry, as well as the business strategies that CPG brands are using to adapt. New CPG business strategies on the rise. Pinnacle Foods, which owns Vlasic pickles and other brands, has been targeted by activist investor Jana Partners.

Branding 73

Branding Industry Retail Strategy 73

The Financial Brand

MARCH 16, 2020

The post Rethinking Financial Services with Artificial Intelligence Tools appeared first on The Financial Brand. AI should tailor what institutions offer to the needs of everyone they serve, instead of forcing them into traditional molds more quickly.

Tools 39

Tools Branding Marketing Strategies Innovation Strategies 39

William Mills

APRIL 27, 2017

From their web site: We create, design and develop innovative applications, combining talent and technology to achieve high impact creative solutions for our clients’ needs. Seems like a pretty straightforward application of marketing automation and predictive marketing. 12:28 pm Infocorp. Ana, CEO is speaking. “20

San Francisco 68

San Francisco social media San Jose Customer Experience 68