Perficient

FEBRUARY 16, 2021

McDonald’s took these recommendations and rolled out innovative digital self-order kiosks, updated dining experiences with an app to order, and then announced they would implement a trial phase for a loyalty program in Arizona in later years. How to apply similar tactics in the automotive industry. Where to begin for some quick wins.

Customer Experience 489

Customer Experience Arizona Branding Examples 489

South State Correspondent

JULY 19, 2023

If you are looking to see the future of how banks will utilize artificial intelligence (AI), look no further than marketing. Even if you are not a bank marketer, this article is worth a read to understand AI’s capabilities. Bank marketing AI is ground zero to showcase the transformation that is already taking place.

Marketing 195

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Bank Innovation

MARCH 15, 2019

CEO scandals, pulled IPOs and sinking stock prices, have taken the luster off previously high-flying brands. But over the last 12 months, warnings that first signaled in 2016 have been flashing brighter. Big banks have finally woken up […].

Branding 199

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The Financial Brand

MARCH 15, 2024

This article Your Marketing Team Needs New Skills to Succeed Today. Here’s How to Implement Them appeared first on The Financial Brand. Bank marketing teams will likely need to think outside the box to incorporate the necessary skills to succeed — and innovate — in this brave new world.

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How To Marketing Branding Innovation 30

Perficient

SEPTEMBER 8, 2020

Use Gifs to Increase Your Marketing Efforts. See the first post, How to Design Eye-Catching Graphics. If a picture is worth a thousand words, how much more valuable could a gif be? How to Pronounce Gif. The Rise of Gifs in Social Marketing. Adding Gifs to Your Brand Strategy. How to Make Your Own Gifs.

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social media Branding Video Marketing 348

PYMNTS

SEPTEMBER 14, 2020

But the one thing that might work is taking a page from the innovation playbook that Netflix seems to have written and followed over the last 22 years. The growing popularity of DVD rentals in the early 2000s introduced more competition into the market, making them more affordable for more consumers. I Don’t Want To, But I Have To’.

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Perficient

JULY 1, 2020

The need for a seamless customer experience, speed to market, product and pricing transparency, and value of informational content in the B2B space has grown exponentially, meaning manufacturers have been creating more content and product information for their respective digital networks including one of their key channels– their distributors.

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PYMNTS

SEPTEMBER 30, 2019

We imagine if presented with an iPhone, penicillin, an automobile or just a ballpoint pen, even the original scribe would have been forced to concede that exciting innovations might be coming up on humanity’s horizon in the intervening 30 centuries. So today (Sept. 30), the card network announced just such a FinTech partnership.

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Independent Banker

FEBRUARY 28, 2023

But beyond its analysis to help you in your product journey, data can help transform your marketing efforts, offering insights into customer interests and behaviors to better align your offerings with their expectations. Data analysis and performance marketing do not have to be in-house skillsets. The results?

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PYMNTS

JANUARY 21, 2020

Overall there is a lot of energy from the omnichannel perspective, as well as a lot of interest in taking the data they have and incorporating it across channels to see how they can reach out to their customers in a way that is most relevant,” Carter explained. The latter is innovative; the former is, well, just a tweak.

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PYMNTS

JUNE 16, 2020

As a next step in the direction of a digital-first, omnichannel experience, David’s Bridal is teaming with mobile wallet marketing automation platform Popwallet. We are always looking for new and innovative tools to connect with her and we will not stop looking for new ways to surprise her, to delight her, and to serve her.”.

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Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. What will be different this holiday season and how to adjust your strategy accordingly. How to determine if your priorities or investments should change.

Marketing 294

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PYMNTS

MAY 4, 2020

Customer segment planning and predictive analytics have been absent from any recent retail marketing discussions. Even an astute and sophisticated marketer like Apple CEO Tim Cook seemed to show an absence of data awareness on the company’s earnings call last week. Marketing strategies have been somewhat shoddy during the pandemic.

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PYMNTS

MAY 23, 2019

When it comes to innovation, go to the source. has joined the ranks of companies and brands setting up innovation labs. QSR Innovation. The PepsiCo innovation effort comes at a time of significant technology development in the world of restaurants, including quick service restaurants (QSRs). Stronger Ties.

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PYMNTS

FEBRUARY 24, 2020

Market Roger Karner told Karen Webster for this week’s edition of the Monday Conversation, the lights turn themselves off. The challenge, he noted, isn’t in what can be done, but in how to do it. The one thing we all have to learn: it is not about the innovations themselves.

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Gonzobanker

APRIL 24, 2019

Hosting marketing and sales execs at Caesars Palace is kinda asking for it, isn’t it? In five short years, The Financial Brand Forum has grown from startup to become the preeminent financial industry event. Digital Growth Institute ’s James Robert Lay presented a “how to” guide with a framework and examples. Let’s just call it.

Branding 136

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PYMNTS

APRIL 1, 2019

It’s a statement borne out by the new Credit Union Innovation Playbook , a PYMNTS/ PSCU collaboration. It’s a powerful starting place and a statistic that gives greater insight into how credit unions in general are crushing loyalty. According to this survey of credit union customers, an overwhelming 81.3 For example, 49.1

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PYMNTS

OCTOBER 10, 2019

Athleisure is a large and growing market. That is slightly more than the market cap of Walmart , the largest retailer on Earth by sales. On the surface, it seems that a large and growing market should be good news for up-and-comers, particularly given the demographic groups associated with the purchase of athleisure wear.

Innovation 123

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PYMNTS

JUNE 2, 2020

QuadPay’s market leading virtual card offering was one of the first to launch in its category, and the company has an unrivalled track record on customer innovation and delivering an exceptional experience for merchants.”. competitors in the booming consumer finance market. competitors in the booming consumer finance market.

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South State Correspondent

FEBRUARY 22, 2023

With loans, it’s hard to discern expert-level skills unless you know the market and the credit. Non-Expert Deposit Pricing Management – How To Destroy Bank Franchise Value The best way to quickly destroy value is to peg a deposit product to an index such as SOFR, Prime, Fed Funds, or Treasuries. Deposits, however, are pure.

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PYMNTS

MARCH 24, 2020

Now there are more dynamic choices for who and how to process using pre-written code that fits into the software. But when it comes to embedding payments, scale can be a challenge as they enter new markets and expand their customer bases. moving into markets such as Canada, the U.K.,

Innovation 141

Innovation Payments Software Customer Experience 141

PYMNTS

JUNE 20, 2019

In this case of retail innovation, that comes down to a former Snap executive taking on Amazon with the launch of a new eCommerce platform. Well, Verishop has officially launched , providing new evidence for how to take on Amazon. High-End Retail. The company generated about $3.3 Retail Challenge.

Retail 125

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PYMNTS

JANUARY 22, 2019

In a new PYMNTS interview, Karen Webster and Rich Stuppy, chief customer experience officer at Kount , talked about all the recent digital and mobile strides that QSRs have been making — and why they are still behind the curve when it comes to protecting their technology, customers and brand reputations from online criminals.

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PYMNTS

OCTOBER 7, 2017

Google the phrase, and one will literally find thousands of results, including articles on how to buy for difficult men and eCommerce sites dedicated entirely to finding the right gift for a special guy. Nearly 10 decades of watch innovation and competition have made fancy watches something of an acquired taste, however. Wire transfer?

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PYMNTS

OCTOBER 21, 2019

As Seedrs CEO Jeff Kelisky told Karen Webster in a recent discussion, while most people in 2009 took one look at the sputtering and shuddering economy, there was a whole class of innovators and entrepreneurs who didn’t see a nuclear wasteland where the economy used to be. When most people asked “what’s next?”

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PYMNTS

MAY 1, 2019

But if the explosion of products entering the market in the last several years is any indication, we as a nation are at least willing to invest in trying to get more sleep. As recently as the early 2000s, the sleep aid market more or less constituted the sleep medication market. I was so excited about it,” Mundt said.

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PYMNTS

DECEMBER 15, 2016

When it comes to payments innovation, the problem with banks and other large financial institutions (FIs) isn’t a lack of interest or aspiration. The modern consumer is digital in many ways: in how they shop, pay, interact with brands and manage their finances. Payments Innovation At Scale .

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Perficient

SEPTEMBER 30, 2020

See the first post, How to Design Eye-Catching Graphics. Unlike with graphics and gifs, it is less important to stay within brand guidelines when designing a graph or chart. Mastering the use of visual elements is crucial to achieving your marketing goals, so we hope you’ve enjoyed following along with our tips and tricks.

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PYMNTS

FEBRUARY 24, 2020

But with consumer spending holding steady, it’s important for retailers to grasp the opportunity to create innovative ways to get, keep and grow customers. One of the most commonly talked-about and executed strategies in the 2020 connected commerce world is experiential marketing. The consumer now has a candle with a personal brand.

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PYMNTS

AUGUST 10, 2017

Innovation can sometimes be seen as a solution looking for a problem, but it’s time to stop thinking of technology as bells and whistles and start looking at it as a necessary element of doing business for a changing consumer base – and up against a changing landscape of challenges and threats. That’s a 6.75 2 in the space worldwide.

How To 136

How To Risk Management Technology US 136

PYMNTS

JANUARY 22, 2019

In a new PYMNTS interview, Karen Webster and Rich Stuppy, chief customer experience officer at Kount , talked about all the recent digital and mobile strides that QSRs have been making — and why they are still behind the curve when it comes to protecting their technology, customers and brand reputations from online criminals.

How To 108

How To Fraud Mobile Online 108

PYMNTS

JULY 22, 2016

No, the only way you can get your hands on these “exclusive” bad boys is if you follow Warby Parker on Snapchat , where the brand shared a Snapchat story with its followers containing a URL taking users to a page where they could purchase the super-limited edition frames, according to TechCrunch. This is a Snapchat exclusive, after all.)”.

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PYMNTS

DECEMBER 11, 2020

percent of United States consumers have made at least one purchase with new brands since the start of the global health crisis, for example, driven to try out new merchants due to either lower prices or the expectation of a more convenient experience. Deep Dive: How Merchants Can Encourage Consumer Engagement With Flexible Payment Options.

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PYMNTS

MAY 1, 2019

There was no question of whether they wanted to work with these aggregators, Massaro noted – almost overnight, it was something they had to do to stay relevant, because the rhythm of the travel market had been fundamentally altered. The Challenges of Paying for Adventure Travel .

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Perficient

NOVEMBER 20, 2020

As all marketers know, visual content creation can be a long and expensive process. Stock footage and photography exists, but they don’t always quite fit the bill when you are wanting to create powerful, on-brand digital experiences. How to Get There. For example, let’s say you sell pickup trucks. And you might be right.

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South State Correspondent

MARCH 21, 2023

The need for a known, reliable brand creates an excellent opportunity for community banks to help small business customers while building deposit balances. This article breaks down how you can use the ERC Assist product to generate deposits in an innovative way. ERC Assist also serves to differentiate your bank from competitors.

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PYMNTS

FEBRUARY 26, 2020

Mastercard , like most consumer credit connected brands, was hit hard in the early days of the Great Recession. He has served as Mastercard’s Chief Product Officer since 2016 and has headed the network’s new products and innovation team since 2018.

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