Perficient

SEPTEMBER 28, 2020

Integrated marketing campaigns can be challenging to execute, however, when they are done well, these synergies can lead to marketing success. Here’s Why digital marketing video series,?Brian Brian Weiss explains why and how integrated marketing campaigns can be superior to single-channel efforts. ? ? ?. Transcript.

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Perficient

DECEMBER 1, 2022

Across industries, so much of marketing effectively comes down to timing — appealing to the right person, at the right place, at the right time. Timing for marketing financial services and products as a financial advisor is especially crucial, as many financial needs follow the timeline of milestones in an individual’s life.

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PYMNTS

MAY 28, 2019

To reportedly build a licensing empire with the Sports Illustrated name, Authentic Brands Group LLC has agreed to buy the storied magazine from Meredith Corp. The move comes over a year after it was put on the block and Meredith will still manage its website and publish its print magazine, The Wall Street Journal reported.

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PYMNTS

JANUARY 26, 2020

Additional funds also came from investors David Hamamoto, the former chairman of Morgans Hotel Group, and Jim Ketai, the owner of Detroit’s Shinola Hotel. The software-driven platform Life House said the investment will support its growth into new markets and its drive for profitability by 2021.

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PYMNTS

JANUARY 27, 2020

Despite increased attendance and a spike in the fitness industry , some middle-market fitness gyms are struggling with debt, according to a report by Bloomberg. Luxury brands like Equinox Holdings Inc. The owner of Flywheel, Kennedy Lewis Investment Management, would bring about $50 million to the transaction.

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PYMNTS

SEPTEMBER 3, 2019

Europe’s The Restaurant Group (TRG), which operates over 650 restaurants and pubs across the country, is closing 150 eateries, Financial Times reported on Tuesday (Sept. TRG said it will gradually close at least 50 percent of the outlets across the two brands as leases expire. million pre-tax loss for the first half of this year.

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PYMNTS

JUNE 24, 2019

Luxury brands are increasingly using chat app WeChat in China to reach customers and sell big-ticket items, according to a report by TechCrunch. Brands like Bulgari, Cartier and Louis Vuitton are on the platform and connecting with millions of customers. Part of the appeal is that customers can create relationships with brands.

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PYMNTS

NOVEMBER 1, 2017

Walmart will no longer carry Danskin brand apparel products in its stores or on its website, according to New York Post reports from Tuesday (Oct. Danskin is a 135-year-old brand owned by parent company Iconix Brand Group and generating $15.5 The retailer will remove the products from its shelves in 15 months. .

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PYMNTS

JANUARY 27, 2020

Despite increased attendance and a spike in the fitness industry , some middle-market fitness gyms are struggling with debt, according to a report by Bloomberg. Luxury brands like Equinox Holdings Inc. The owner of Flywheel, Kennedy Lewis Investment Management, would bring about $50 million to the transaction.

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PYMNTS

DECEMBER 9, 2020

FinTech Revolut has introduced its Pockets tool, while Robinhood Markets is reportedly working with Goldman Sachs for its public offering preparations. Robinhood Markets is reportedly working with Goldman Sachs for its initial public offering (IPO) preparations. In today’s top news in digital-first banking, U.K.

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PYMNTS

APRIL 22, 2020

percent for some brands as dealerships were shut down due to concerns over the personal contact inherent in the auto sales process. Because, post-coronavirus, automotive marketing within the auto industry will most likely change in the following three ways: First, there will be an acceleration of the shift to digital shopping and purchasing.

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Bank Innovation

DECEMBER 28, 2017

These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Unsubscribe.

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Jeff For Banks

JUNE 25, 2014

Lance Kessler introduced a new subject to the ABA School of Bank Marketing Management (SBMM) this week. Marketing Leadership. A few months ago, he asked me and two other marketing experts to be on a panel for the class. I rejected the moniker "marketing expert". Key takeaways for marketing leadership: 1.

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The Financial Brand

APRIL 16, 2024

This article How to Fight for Your Bank’s Marketing Budget Today … and All Year appeared first on The Financial Brand. Here are 6 strategies proactive financial marketers can use to parry the budget ax — and 5 responses to common management objections to maintaining marketing spend.

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Perficient

MARCH 8, 2023

Fortunately, most societies today don’t legally bar women from partaking in these tasks, but the ancient history of shutting doors on women seeking greater financial control has left an undeniable gender gap in the world of financial services and a lingering, detrimental attitude that money management is a man’s job. households.

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PYMNTS

MARCH 1, 2019

markets, aiming to generate repeat visits as part of its experiential retail efforts. DSW President Bill Jordan said in an announcement that the company was “encouraged by the reaction we’ve received to our nail bar test at our two warehouses in Columbus” and that they are looking forward to “additional learnings” in new markets.

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PYMNTS

MARCH 28, 2019

But the fact that one of the main retail players on the planet is making a kiosk push in a growing, heavily populated market speaks to the international appeal of such devices. a content management software and solutions provider, in another report. Names from Alibaba Group Holding Ltd. Asia Appeal. Kiosk Spending.

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PYMNTS

FEBRUARY 23, 2020

Binance , Nigeria’s cryptocurrency market, has seen sign-ups surge 50 percent so far in 2020. The market is scrambling to provide users with a stablecoin. There was such a demand for the classes that Emmanuel Babalola, Binance’s Nigerian business manager, said it’ll hold further classes.

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Perficient

FEBRUARY 15, 2021

What’s more, this shift allowed new entrants to steal mind- and wallet-share at the expense of the established restaurant brands. It comprises 30 universal “building blocks of value” grouped into four hierarchical tiers. Sales were down across the board, but just as important, they had shifted to new delivery channels almost overnight.

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PYMNTS

JUNE 2, 2020

“Together, we are united in a shared vision of disrupting the outdated credit card sector with digital, fairer alternatives,” said Zip CEO and Managing Director Larry Diamond in a statement. competitors in the booming consumer finance market. It comes as younger shoppers seek easy alternatives to interest-charging credit cards.

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PYMNTS

JANUARY 18, 2021

Sequoia Capital has agreed to invest around 6 billion euros in Auto1 Group before the online car trading platform's initial public offering (IPO), Bloomberg reported Monday (Sept. The company plans to put three-quarters of the money it raises back into its business, including the Autohero brand. 18), citing anonymous sources.

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PYMNTS

JANUARY 13, 2021

Berlin-based Auto1 Group said on Wednesday (Jan. Auto1 said it would put about three-quarters of that back into its business, which includes its Autohero website brand. Auto1 said it would put about three-quarters of that back into its business, which includes its Autohero website brand. Auto1 serves both consumers and dealers.

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PYMNTS

SEPTEMBER 1, 2016

Walmart and the Dr Pepper Snapple Group helped each other solve an interesting conundrum recently: In an increasingly digital- and mobile-focused retail age, the two partnered together to help bridge the gap between brands and retailers to benefit consumers. Today’s shoppers, according to Jordan Ste.

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PYMNTS

SEPTEMBER 17, 2020

MetLife has agreed to acquire Versant Health , which owns popular brands Davis Vision and Superior Vision , in a $1.675 billion transaction from its owners, an investor group led by Centerbridge Partners , according to a press release. FFL Partners was also among the investors that previously owned Versant Health, the release noted.

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PYMNTS

DECEMBER 17, 2019

Domio , a startup that designs and rents apartment hotels, has raised $100 million in funding to expand both nationally and globally to 25 markets by 2020, according to reports on Tuesday (Dec. It is currently in 12 markets. The company’s Series B round was led by GGV Capital. The funding round closed in late summer.

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PYMNTS

JUNE 22, 2019

It seems every firm is trying to find a way into the expansive — and ever-growing — “health and wellness” market. In the last few years, wellness has become a dominant lifestyle value that is profoundly changing consumer behavior and changing the markets.”. As of 2018 health and wellness was a $4.2 The industry now represents 5.3

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Perficient

FEBRUARY 7, 2021

What’s more, this shift allowed new entrants to steal mind- and wallet-share at the expense of the established restaurant brands. It comprises 30 universal “building blocks of value” grouped into four hierarchical tiers. They enjoy greater customer loyalty and faster revenue growth compared to brands that deliver on only one or two.

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PYMNTS

JANUARY 22, 2018

19) in a press release that it had reached an agreement to purchase Paragon Financial Group, an invoice financing firm. The press release by the firms said Paragon managing partner Jon Anselma and president Chris Curtin will continue to manage daily operations and lead the implementation of growth strategy as a result of the merger.

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PYMNTS

OCTOBER 16, 2017

According to Venmo’s Head of Marketing, Kasia Leyden, the idea is to put users’ stories front and center, making the money transfer company the only brand that can fill the blank in whatever occasion they’re sharing. That’s how the FinTech’s new creative content is structured. It’s called the “Blank Me” campaign.

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PYMNTS

JUNE 19, 2017

But for supermarkets Kroger, Supervalu, Weis Markets, Ahold (Stop & Shop) and pretty much any other major grocer in America or elsewhere, the verdict is clear: It is a very bad thing. announced Friday (June 16) that it was purchasing Whole Foods Market Inc. percent, Casino Group 2.7 percent and Metro Group 1 percent.

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PYMNTS

NOVEMBER 11, 2020

“The combined losses of the five tech heavyweights since their Monday’s close has contributed to more than $280 billion being wiped off in terms of market cap at the close of the trading day in Hong Kong,” according to CNBC’s calculations. The State Administration for Market Regulation — China’s regulator — said on Tuesday (Nov.

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FICO

FEBRUARY 27, 2023

15 companies recognized for successful innovation in AI, machine learning and decision management Saxon Shirley Mon, 02/27/2023 - 08:09 by Nikhil Behl expand_less Back To Top Mon, 02/27/2023 - 08:00 2023 FICO Decisions Award Winners - Decisions That Matter It's with great enthusiasm that I reveal the victors of the 2023 FICO® Decisions Awards !

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MyBankTracker

OCTOBER 29, 2020

Ant Group is set to go through an initial public offering (IPO), selling its stock to the public for the first time. If you’re interested in investing in Ant Group, or any new company going through an IPO, it’s important to understand how investing in an IPO works , the potential benefits, and the potential risks.

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PYMNTS

JULY 21, 2020

The combined companies will solidify 20 markets containing 1 billion people and is likely to attract 3 billion monthly visits, the companies said. The San Jose, California-based online selling mega corporation’s classifieds’ platforms include a dozen brands in 13 countries. billion, the companies announced Tuesday (July 21).

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PYMNTS

NOVEMBER 12, 2020

The banking group has started reaching out to possible bidders, but still hasn’t made a definitive decision as to whether it will actually sell the unit, which specializes in store-branded credit cards, according to a Bloomberg report. A recent Nilson report estimated Wells Fargo’s share of private-label card spending at 5.75

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PYMNTS

JANUARY 15, 2021

Home services platform Porch Group is branching out with the acquisition of four digital platforms that will expand its Total Addressable Market (TAM) by almost $100 billion, Porch said in a Friday (Jan. Ehrlichman said this move is “the anchor in our strategy to attack the highly-attractive mover marketing opportunity.”

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PYMNTS

FEBRUARY 1, 2021

Automotive brands are taking control of digital buying platforms by unveiling new experiences for the leasing, financing or purchasing of new vehicles amid the pandemic. The brand’s Monogram technology offers a connected experience throughout Lexus.com, the dealership website and the brick-and-mortar dealership. 1) announcement. "Our

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