PayPal Invests In Extend As Merchants Seek New Ways To Boost Online Conversion
PYMNTS
OCTOBER 15, 2020
Even online merchants who offer customers extended warranties at the time of sale traditionally see about a 4 percent or 5 percent conversion rate. Retailers] are seeing double-digit higher conversion rates when an extended warranty is shown – not on the extended warranty, but conversion rates on the product itself,” Levin said.
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