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Digital Exercise Brands Get Pumped Up As In-Person Fitness Loses Muscle

PYMNTS

With athleisure brands like Lululemon doing better than expected numbers on the strength of “lockdown chic”— running shoes and yoga pants — trendlines continue to point to permanent digital shifts in how we do fitness. That’s left boutique yoga and bar-method studios scrambling to reinvent by shifting their courses online as well.

Exercises 206
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PayPal Invests In Extend As Merchants Seek New Ways To Boost Online Conversion

PYMNTS

Even online merchants who offer customers extended warranties at the time of sale traditionally see about a 4 percent or 5 percent conversion rate. Extend also announced on Thursday new partnerships with Peloton, iRobot, Harman/JBL, Advance Auto Parts and other brands to offer their customers extended warranties.

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Why No Brand May Be The Best Brand

PYMNTS

It can’t be easy for a brand that has literally made its name on the notion of brandless-ness, as a pure-play cosmetics supplier. The secret to what brandless offers, according to CEO Tina Sharkey, is the company’s elimination of what she calls the “brand tax.” But Brandless thinks it has a good handle on what customers really want.

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Nordstrom Hits Online Sales Plateau

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Anyone who has really tried to get themselves in shape has heard of the plateau – it’s that phase when your current exercises just don’t seem to be working as much as they used to, and even though you’re sticking to a schedule, you’re not getting any stronger. Case in point of the plateau: despite increasing 19.8

Online 100
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Why Lululemon’s $500M Mirror Deal Is A Muscular Move Into ‘Contextual Commerce’

PYMNTS

In a move that caught much of the world off guard, athleisure giant Lululemon announced plans this week to buy home-exercise technology startup Mirror for an impressive $500 million. The world of personal fitness might never go back to a time where brick-and-mortar gyms were the central hub of exercise.

Exercises 195
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‘Buy Now, Pay Later’ Combats COVID-19 With Payment Options

PYMNTS

We pay a price for not exercising, but conversely, gyms and online classes aren’t free of charge. Originally designed for consumer products, BNPL terms are expanding to all manner of things, including home exercise. percent of the population exercising for 30 minutes a day at least three times a week.

Exercises 173
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Walgreens Adds To Digital 3.0 Momentum

PYMNTS

The digital shift at retail continued its momentum this week as Walgreens and Lululemon both made significant moves to embrace the online consumer experience. pharmacy brand) access to customer data as they navigate online channels and provide consumers with more eCommerce options from the brands. “At

Exercises 249