Perficient

FEBRUARY 18, 2021

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. The approach we took, and you’ll see in the presentation, are real-world examples of digital trends.

Digital Strategies 383

Digital Strategies Strategy Industry Case Study 383

South State Correspondent

JANUARY 10, 2024

The Better Way to Calculate Value: Customers and Product If you lower deposit rates in this market, you will likely lose customers to competition that may be paying 5% or greater. If you know the cumulative lifetime value of each customer and each product, you are on the precipice of having one of the most profitable banks in the market.

Management 195

Management Examples Marketing Millennials 195

PYMNTS

OCTOBER 13, 2017

It can’t be easy for a brand that has literally made its name on the notion of brandless-ness, as a pure-play cosmetics supplier. The secret to what brandless offers, according to CEO Tina Sharkey, is the company’s elimination of what she calls the “brand tax.” But Brandless thinks it has a good handle on what customers really want.

Branding 100

Branding Taxes Millennials Retail 100

PYMNTS

SEPTEMBER 30, 2020

These retailers are accustomed to engaging with their customers in brick-and-mortar stores and building long-lasting relationships that lead to brand loyalty. Australia-based installment payment provider Afterpay , for example, has seen its revenues hit $3.8 billion this year — almost double last year’s total. About The Tracker .

Payments 279

Payments Millennials Retail Trends 279

PYMNTS

JUNE 21, 2018

The old model of opening a retail store with merchandise as a main focus of the space may not appeal to today’s consumers – millennials in particular. The Neighborhood Goods store slated to open this fall in Plano, Texas, for example, will have a bar and restaurant in the center of its space.

Millennials 109

Millennials Fort Worth Los Angeles San Francisco 109

PYMNTS

JULY 17, 2020

This brings new urgency to challenges that have long faced subscription providers in a crowded and competitive market, including onboarding, conversion hurdles and the need to offer flexible and customizable plans and pricing options, particularly for users considering ending their subscriptions. Another survey found that the share of U.S.

Course 141

Course Marketing Survey Millennials 141

PYMNTS

AUGUST 31, 2016

How consumers interact and respond to celebrities pitching branded products in China is very different than the way consumers in the U.S. do, but a new study takes a look at how brands are using popular Chinese celebrities as influencers to reach potential customers. A celebrity in China will have relationships with 10 to 20 brands.

Branding 100

Branding Study social media Millennials 100

PYMNTS

JUNE 5, 2018

However, for SSENSE (pronounced essence), at its first retail location, the Canadian eCommerce brand turned physical retailer has opted for a slightly different flavor. That approach has followed the brand into its physical hub in Montreal, where buyers are likely to see streetwear-brands like A-COLD-WALL* alongside Givenchy wear.

Branding 116

Branding Millennials Retail Online 116

PYMNTS

DECEMBER 30, 2020

This year will not only go down in history as “the year of the pandemic,” but for consumer packaged goods brands, it will also be known as “the year of direct to consumer.”. 1 reason cited involves loyalty to well-known brands. For example, 43.9 For example, D2C channels accounted for 41.1

Branding 257

Branding Millennials Retail social media 257

PYMNTS

JULY 18, 2016

This newfound cost consciousness is reshaping the retail industry in everything from spurring the rise of fast fashion at the expense of mall “anchor stores,” to the increasing popularity of off-brands or store brands in the supermarket, to the shift in the apparel business, to off-price retail outlets over full-priced department stores.

Branding 100

Branding Retail Study Portland 100

PYMNTS

DECEMBER 10, 2020

It’s also a play to capture TikTok’s Gen Z and millennial audience. This multifunctional platform includes curation tools, allowing social sellers to build inspirational, personal web pages connected to the brand’s website, and a marketing platform where sellers can create optimized, brand-safe social posts that lead to transactions.

social media 257

social media Video Branding Online 257

PYMNTS

JUNE 22, 2020

Post-2009, millennials demonstrated a clear aversion to financial risk, especially for lifestyle purchases, resulting in a tangible shift away from credit cards. Because BNPL emerged from the Great Recession, that mindset is deeply embedded among those that have snapped up this unique form of point-of-sale installment payments.

Millennials 151

Millennials Cards Examples Retail 151

PYMNTS

MARCH 17, 2020

Digital brands lack brick-and-mortar stores’ advantages — customers cannot feel fabric textures or see electronics’ resolution qualities. Visual search technologies could help eCommerce brands gain the edge they need to engage customers and — more importantly — make purchases. The Rise of Visual Search.

Retail 143

Retail Millennials Tools social media 143

PYMNTS

MARCH 13, 2020

Recent data shows that while millennial and Generation Z consumer groups certainly consider themselves to be digital shoppers — nearly 86 percent of millennials consider that to be the case, according to one recent report — large percentages of them still head to physical stores on a regular basis to shop. About the Playbook.

Strategy 179

Strategy Millennials Retail Mobile 179

PYMNTS

FEBRUARY 7, 2020

The no-interest, no-fee nature of these solutions intrigues consumers — especially the millennial and Generation Z demographics — searching for alternative payment methods that can grant them further flexibility and convenience while shopping. For example, 80 percent of customers for BNPL provider Afterpay made purchases over mobile.

Industry 167

Industry Millennials Retail Mobile 167

Insights on Business

FEBRUARY 13, 2019

Next is a digital bank, completely disassociated from the Bradesco brand. For example, there are teams focusing on: Onboarding and Enchantment. Revamping the company’s internal structure is one of the first steps Bradesco took to achieve the goal of creating experiences that meet expectations of millennials. Day-to-day tasks.

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

PYMNTS

JULY 15, 2020

CEO of Afterpay , recently told Karen Webster that consumers — particularly millennials and Generation Z — were already showing distinct preferences for digital commerce and paying with debit cards rather than credit cards. For example, luxury buyers tend to be more affluent and less likely to cut their spending during economic downturns.

US 206

US Retail Millennials Trends 206

PYMNTS

DECEMBER 30, 2020

Many enjoyed huge first-day price pops, heating up the IPO market even more — and 2021 seems poised to only continue the fireworks. Popular stock-trading app Robinhood Markets reportedly recently hired Goldman Sachs to lead a possible 2021 IPO that would value the company at more than $20 billion. Robinhood ($20 Billion+) .

Marketing 198

Marketing Company Online Management 198

PYMNTS

APRIL 23, 2018

More than 170 restaurant brands brought in $200 million — or more — in U.S. Yet Mark Kalinowski of Kalinowski Equity Research said that some brands are growing particularly fast, CNBC reported. Cooper’s Hawk Winery and Restaurant , for example, saw its sales increase by more than 30 percent last year — just short of $242 million.

Millennials 122

Millennials social media Branding Study 122

PYMNTS

JANUARY 17, 2018

The most popular time of the day when people drink coffee isn’t just a factoid: It’s a viable marketing strategy. When the iconic Great Atlantic & Pacific Tea Company (A&P) was looking to brand its bulk Brazilian coffee in 1919, it asked consumers when they drank coffee. As JCPenney grew, so did its private brands.

Branding 119

Branding Millennials Retail Strategy 119

PYMNTS

FEBRUARY 6, 2020

To match the scale of the Nike effort, marketing and tech updates are important. The brand has dubbed the recycled-luxe aesthetic “rawthentic modernity.”. Nike’s competitors haven’t yet introduced entire new lines, but they have focused on sustainability in marketing and product development. Of those, 12.4

Millennials 152

Millennials Miami Retail Examples 152

PYMNTS

MARCH 19, 2018

The company maintains a collection of a few thousand timepieces from more than 30 brands, and members can experiment with different styles without having to make a long-term commitment to a particular watch. Some people lease cars, for example, so they’re not stuck with one vehicle for many years. The Market and Millennials.

Millennials 146

Millennials social media Retail Maine 146

PYMNTS

JANUARY 8, 2021

Another study predicted that the P2P lending market will reach nearly $559 billion by 2027 due to this expanded interest. Thirty-seven percent of new homebuyers now anticipate that closing will take between three and 15 days, for example — but the ongoing pandemic has only stretched out the average time it takes to complete these sales.

Lending 163

Lending Examples Tools Meeting 163

PYMNTS

JANUARY 10, 2018

When Gap bought Athleta in 2008 for $150 million, the move didn’t cause much of a stir — beyond being considered a hedge play by the retailer against the exploding popularity of Canadian athleisure brand lululemon , which debuted its initial public offering (IPO) in 2007. We’re not like, ‘Oh, it’s all about millennials.’

Millennials 105

Millennials Branding Retail Marketing Strategies 105

PYMNTS

DECEMBER 11, 2020

Report: Millennials, Buy Now Pay Later And The Shifting Dynamics Of Online Credit. Nearly 90 percent of millennials have credit cards, yet still seek new ways to finance their online purchases. Platform companies are coming to market with increasing frequency. Airbnb is only the latest example.

Trends 175

Trends Fraud Millennials Community Bank 175

PYMNTS

JUNE 2, 2020

The past several months have been largely defined in the retail world by merchants and brands making quick digital pivots to stay afloat in an environment that’s gone from “digital sometimes” to “digital mostly.”. Consumers have not forsworn shopping in the face of uncertainty as some market watchers believe, Eisen said.

Retail 142

Retail Meeting Millennials Branding 142

PYMNTS

JULY 23, 2020

Approximately 15,000 brands already offer or plan to offer BNPL provider Afterpay ’s solution, for example. It found that millennials and Generation Z consumers are seeking installment payment options and that the latter are especially wary of debt. How BNPL Is Helping BlackCool Boost Brand Awareness And Expand Reach .

Payments 181

Payments Report Retail Millennials 181

PYMNTS

JUNE 11, 2018

All those points come at a marketing cost and liabilities on the balance sheet, but still don’t guarantee loyal customers. With crypto-based rewards systems, merchants can offer consumers branded tokens instead of cash back in dollars or points. Creating Better Reward Perceptions.

cryptocurrency 141

cryptocurrency Branding Examples Millennials 141

NCR

JUNE 29, 2016

And it has to do with the dreaded ‘m’ word: Millennials. When it comes to millennials, however, it’s very different. This helps explain, for example, why loyalty is so fleeting. This helps explain, for example, why loyalty is so fleeting. This is a demographic that is absolutely vital, and maddeningly elusive.

Millennials 45

Millennials social media Video Tools 45

PYMNTS

FEBRUARY 11, 2020

For its three years in operation, Brandless generated no shortage of buzz with its concept of “private label for less” and the idea that the best brand is no brand at all. Under his leadership, the plan for the brand was to pivot into higher-margin, bigger ticket products such as CBD oil and move Brandless onto store shelves.

Branding 150

Branding Operations Leadership Millennials 150

PYMNTS

OCTOBER 20, 2020

Until recently there was “a consumer” who industry felt it understood, and whose tastes it knew well enough to gauge the market of new products and services. percent of Generation Z consumers have bought new food and beverage brands during the pandemic … while 47.7 percent bought new retail product brands.”.

Maine 221

Maine Retail Branding Study 221

PYMNTS

APRIL 19, 2018

The storied department store is a bit more than a brand at this point. Some have noted that Macy’s is a middle-market brand pitching to a middle class that no longer exists — or doesn’t exist in enough force to support its expansive business model. The explanations given for why vary.

Millennials 101

Millennials Branding Retail Online 101

PYMNTS

DECEMBER 11, 2019

The market share department stores are losing is expected to accrue largely to off-price and discount stores, which are more popular among millennial and Generation Z shoppers during the active season.

Millennials 131

Millennials Trends Examples Retail 131

NCR

JULY 12, 2016

Millennial customers are quickly becoming key to the growth strategy of financial institutions, particularly in hyper-competitive markets where customer churn remains high. While millennials tend to judge a bank on the basis of its digital capabilities, they still also expect a human connection to advise them.

Millennials 40

Millennials Meeting Compliance Regional 40

PYMNTS

NOVEMBER 28, 2016

Product placement, sponsored content and influencer marketing are hardly new phenomena as the advertising world works nonstop to keep pace with the internet. Consider Spotify’s branded playlists or Alibaba recruiting its APASS members for marketing purposes. But not every brand plays that way.

Branding 100

Branding Millennials social media Marketing 100

PYMNTS

JANUARY 29, 2018

Traditional brick-and-mortar grocery stores are seeking to adapt to this new market through ominchannel marketing. Kroger, for example, plans to spend $9 billion over the next three years to modernize, according to the PYMNTS.com Omni Usage Index.

Retail 126

Retail social media Examples Marketing 126

PYMNTS

SEPTEMBER 12, 2016

First and foremost, according to the study, millennials will be firmly in the driver’s seat by 2020 and making most of the retail decisions. In contrast, about 80 million millennials will be in their mid-to-late 30s by 2020 and still in the prime of their retail buying years.

Retail 100

Retail Millennials Study social media 100