PYMNTS

MARCH 4, 2020

Logistics and eCommerce giant Amazon is collaborating with luxury fashion brand Diane von Furstenberg (DVF) to curate an online experience aimed at shining a spotlight on women in honor of Women’s History Month, according to a report. Holding a leadership position, I am proud to set an example for future girls to do the same.”.

Branding 145

Branding Leadership Examples Online 145

PYMNTS

JULY 30, 2020

The digital shift is coming late to Dunkin’ Brands. For example, because so few people are traveling to office locations, the traditional morning coffee stop has been replaced by at-home sales or different dayparts for purchases. “At By the numbers, global sales for the entire company, which includes Baskin Robbins , declined 20.8

Las Vegas 156

Las Vegas Branding Leadership Marketing 156

PYMNTS

APRIL 2, 2019

Retailers and brands regularly announced their intention to up their game — and provide those treasured consumer experiences instead of mere transactions. Foot Locker stands as one of the freshest examples of that. PYMNTS readers can be forgiven if they view innovation labs (no matter the label) as something that verges on retail fad.

Innovation 170

Innovation Retail Examples Branding 170

PYMNTS

FEBRUARY 6, 2020

As it reaped the benefits of its digital investments, Dunkin’ Brands added 146 net new Dunkin’ and Baskin-Robbins locations around the world in Q4, with the inclusion of 76 net new Dunkin’ locations in the U.S. Dunkin’ Brands CEO Dave Hoffmann said in a call with analysts on Thursday (Feb. Dunkin’ Brands reported $335.9

Branding 130

Branding Innovation Leadership National 130

Your Full Potential

AUGUST 28, 2014

The best organizations are encouraging and rewarding their customers for helping them to build their brands. In essence, the ecstatic (not merely satisfied) customers are becoming unofficial employees and very official brand ambassadors for the companies. For example, I don’t just love Apple–I have like all their products.

Branding 48

Branding Apple Leadership New York 48

PYMNTS

FEBRUARY 11, 2020

For its three years in operation, Brandless generated no shortage of buzz with its concept of “private label for less” and the idea that the best brand is no brand at all. Under his leadership, the plan for the brand was to pivot into higher-margin, bigger ticket products such as CBD oil and move Brandless onto store shelves.

Branding 150

Branding Operations Leadership Millennials 150

PYMNTS

SEPTEMBER 21, 2017

Whole Foods, by all accounts, is becoming a bit more like a traditional grocery store under Amazon’s leadership. For example, “brand advocates” will no longer be allowed in-store to promote products or make sure their companies’ items are stocked and displayed correctly, the WSJ reported.

Austin 108

Austin Leadership Branding Marketing 108

Social Assurance

JULY 1, 2021

Almost every financial brand prioritizes community engagement. We previously examined how financial brands can build community on social media. Here, we’re reviewing the basics of success for this strategy and how your brand can leverage it in your marketing communications. What is your brand known for?

Community 15

Community Branding social media Strategy 15

PYMNTS

DECEMBER 8, 2020

Kelly Cook , David’s Bridal’s chief marketing and IT officer, said the idea for the program came from a corporate “jam session” to develop ideas for the brand and to further CEO Jim Marcum ’s direction for the company, which is more service-oriented. Our entire leadership team really believes in this service mentality,” she noted.

social media 215

social media Community Retail Leadership 215

Independent Banker

DECEMBER 31, 2021

Focus on your brand. It’s essential to think about your brand in every channel: your website, the local paper, social media and live events. Try offering flexible positions that attract, for example, parents with school-age kids. Before you start to recruit, Utsey suggests you look at your public image. Be flexible.

social media 119

social media Resources Community Community Bank 119

PYMNTS

SEPTEMBER 10, 2019

In an interview with Karen Webster, Norbert Knievel, head of Banking Thought Leadership at Diebold Nixdorf , said FIs would do well to reconsider the role of the ATM in an age where cash usage endures even with the continued inroads made with digital commerce. “In

ATM 158

ATM Examples Course Strategy 158

Social Assurance

AUGUST 14, 2020

In fact, every day of the year, there is a celebration of something that your financial brand can post about! Simple: it shows your brand’s lighter side and helps your followers better connect with you! Financial tips and products are great go-to pieces of content for your brand, but don’t be afraid to change things up.

social media 15

social media Branding How To National 15

PYMNTS

FEBRUARY 23, 2018

Taco Bell is living más as it pulls ahead of Burger King as the fourth-largest quick-service restaurant (QSR) brand with new delivery options and, yes, nacho fries. But Taco Bell’s CEO Brian Niccol is heading to Chipotle Mexican Grill after turning Taco Bell into a lifestyle brand and introducing breakfast at the chain. Taco Bell’s $9.8

Online 101

Online US Payments Mobile 101

Independent Banker

OCTOBER 14, 2014

After many discussions with my marketing firm—which has always led by example—I consented to start my Twitter journey. Husic: I focus on topics that I am confident sharing, which are also topics I would talk about in person—banking, accounting, financial services, leadership, women in leadership, community news, technology and health.

social media 105

social media Leadership Community Community Bank 105

Abrigo

NOVEMBER 4, 2014

Six out of seven accounting firms represented at a recent webinar hosted by Sageworks said their firms lack such a plan to guide their efforts to attract new business and bolster their reputation or brand. Prospects could join these sessions and see happy, educated clients benefiting from your leadership. Showcase your success.

Marketing 192

Marketing Industry Case Study Groups 192

Insights on Business

MAY 3, 2019

We’re beginning to see investment advisory firms expand their brands into non-financial areas such as nutrition, health, wellness and exercise, forming complete centers of influence for their clients. Thus, transforming financial institutions and their advisors into complete centers of influence for their clients.

Management 87

Management Data Meeting Branding 87

Your Full Potential

AUGUST 21, 2014

Your organization’s marketing and branding efforts should be transitioning from “telling” to “interacting.” Here’s an example of what I’m talking about: The “post-transaction” telephone survey: Does this sound familiar – “we are contacting you today to ask about your recent experience with XYZ Company. They don’t.

Survey 47

Survey Marketing Branding Leadership 47

Digital Growth Institute

JULY 1, 2019

When it comes to future digital growth, some financial brand marketing and leadership teams see the future as bright while many others are not exactly sure what to expect next on their Digital Growth Journey. For example, they may have built a new, mobile responsive and ADA compliant websites.

social media 19

social media Leadership Exercises Branding 19

Gonzobanker

AUGUST 11, 2020

As American Banker ’s Kevin Wack pointed out , the sale price was 10% of OnDeck’s market value height in 2015, the same year that yours truly was pointing to OnDeck as an example of slick process and marketing focus. or 26X revenue but quickly doubled in the market. They exhibit a strong focus on data analytics. mortgage market.

Lending 158

Lending Fintech Analytics UX 158

William Mills

SEPTEMBER 1, 2016

Competing against large, national banks’ seemingly endless marketing budgets and strong brand recognition for consumer market share continues to be a primary focus for credit unions. Thought Leadership. With all the marketing noise out there, getting the attention of prospective members can be a daunting task.

Leadership 40

Leadership Community social media Marketing 40

Banking 2020

APRIL 9, 2015

Under Jose’s leadership, an innovation-focused team called DI Labs takes a unique approach to innovation by looking at other industries for inspiration, observation and experimentation. Look for those moments where your user is not yet interacting with your brand, but needs them dearly. Context is key. Question everything.

Innovation 40

Innovation How To Leadership Industry 40

NCR

MAY 4, 2017

There are many reasons why, one of the most powerful of which is to strengthen brand loyalty and drive revenue generation by providing a seamless, rewarding customer experience. Delivering a coherent omni-channel service for customers is a key goal for many financial institutions.

Strategy 83

Strategy Customer Experience Regional Retail 83

Alex Jimenez

DECEMBER 29, 2022

True strategy bases the plan on data and requires leadership to execute. This market had been the result of the acquisition of a smaller less known brand. The organization was aligned under the executive from the earlier example. In my examples, these two leaders had different outlooks on the value of strategy.

Leadership 52

Leadership Strategy Groups Marketing 52

PYMNTS

APRIL 9, 2018

The transition, which has reportedly been code-named Kalamata, remains in its infancy – though the broad stroke is said to have been approved by Apple’s executive leadership. For example, drivers who get gas at an ExxonMobil station can look forward to 3 percent cash back if they use their PIN at the pump. Drivers also get 1.5

Apple 140

Apple Cards Lending Report 140

PYMNTS

JULY 13, 2018

Celebrity brand endorsement is nothing new. In their hundreds of years of existence, the celebrity endorsement has become an increasingly prominent part of branding — so prominent, in fact, that by the end of the 20th century, they weren’t just endorsing products. 1 on its list of the top 10 emerging restaurant brands of 2018.

Branding 101

Branding social media Course Phoenix 101

NCR

AUGUST 29, 2016

There are PokéStops that offer free items like Poké Balls that help trainers capture the Pokémon and may be used to attract more Pokémon, as well as Pokémon gyms, where players meet up to train their monsters, protect their team’s gym leadership and battle against other teams to gain leadership for their team. registered in the U.S.

Google 75

Google San Francisco Apple Leadership 75

CB Insights

OCTOBER 23, 2018

In this analysis, we’ll explore the immediate and long-term challenges facing the CPG industry, as well as the business strategies that CPG brands are using to adapt. Pinnacle Foods, which owns Vlasic pickles and other brands, has been targeted by activist investor Jana Partners. Short-term challenges. Medium-term challenges.

Branding 73

Branding Industry Retail Strategy 73

Perficient

FEBRUARY 25, 2021

Our story so far has explored the gap between what customers expect and what brands deliver. This includes knowing how your peers and senior leadership perceive said maturity. When CX responsibility is divvied up across functional areas, brand consistency is likely to suffer. Maybe not just yet.

Meeting 309

Meeting Customer Experience Branding Leadership 309

FICO

AUGUST 20, 2017

It has a culture and leadership style that relies on big data, advanced analytics and integrated systems of insight to continuously develop and test new insights. Customers will flock, and remain fiercely loyal, to brands that resonate with consistent, exceptional, transparent, and personalized experiences.

Study 69

Study Google Technology Industry 69

William Mills

APRIL 28, 2016

Then, in the event of a crisis or challenge, you’ve already worked to build a stronger brand image and will have positive news for people to reference. The most effective offensive PR occurs when a company can enlist its customers to participate in a webinar or a media interview, for example, and discuss their first-hand experiences.

Strategy 40

Strategy Leadership Fintech Branding 40

Social Assurance

MARCH 26, 2020

Sharing different stories through different mediums of how you can serve others will help your brand better connect with both present and future customers. Pro Tip: It has been so encouraging to see all the examples of leadership that so many of you have displayed during these uncertain times. Check Out Our Resources.

Marketing 15

Marketing Community Leadership social media 15

Banking 2020

AUGUST 24, 2015

You need to step back and not necessarily look at search as just a marketing tactic because many times, it’s a big piece of a company’s branding. She later joined the digital leadership team at SunTrust Bank where she was primarily accountable for strategy and operations of their public websites.

Industry 40

Industry Pennsylvania Marketing Mobile 40

Banking 2020

AUGUST 18, 2015

You need to step back and not necessarily look at search as just a marketing tactic because many times, it’s a big piece of a company’s branding. She later joined the digital leadership team at SunTrust Bank where she was primarily accountable for strategy and operations of their public websites.

Industry 40

Industry Pennsylvania Marketing Mobile 40

Social Assurance

APRIL 6, 2021

Social selling can turn into a 24/7 lead generation machine for your financial brand – if you know how to do it right. As you start to build your brand on social media and clarify your positioning , it’s time to start thinking about making your first connections. Increase brand awareness.

How To 15

How To social media Branding Community 15

PYMNTS

MAY 24, 2019

Self-driving cars, for example, could assist with Amazon’s last-mile logistics and reduce its shipping costs, which climbed 21 percent to $7.3 billion in the last quarter. But then it was a fairly big week for engine revving — and there were more than a few surprising turns in the track.

New York 109

New York New York City Vermont Meeting 109

PYMNTS

APRIL 9, 2020

“During a black swan event, consumer trust is tested to its maximum, and the providers that rise to the occasion will build a brand centered on doing what is best for the people who trust them,” according to Jim Johnson, head of financial institution payments and wealth at FIS. Preparation Is 9/10 of the Law.

Leadership 159

Leadership Examples Branding Technology 159

Gonzobanker

NOVEMBER 16, 2023

Today’s bank leadership teams and customer bases are skewed heavily toward the “digital immigrants” born before 1989, and this has allowed competitors to jump ahead on building trust with the explosive “natives” half of the market. Demographically, half of the U.S. Yes, that’s a lot of Benjamins.

social media 97

social media Marketing Millennials Trends 97