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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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InsureTech Connect 2022 Recap: Key Themes Include Data, Personalization, and Embedded Insurance

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Shifting insurance distribution to meet the consumer where they choose to interact was a big focus at this year’s conference. We also know that a robust digital strategy and API development plan are required to be successful: Partnerships and experiences will be an extension of carrier brands, so they must be carefully cultivated.

Data 275
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Take Advantage of FSI Data to Illuminate Customer Relationships

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Our financial services team recently spoke with the great Jim Marous, the co-publisher of The Financial Brand and the publisher of the Digital Banking Report. The good news is that banks and other financial services firms are trying to develop and implement capabilities that meet customers’ expectations. Join Us Next Week.

Data 294
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Building a Discipline to Drive Digital Banking Strategy

Gonzobanker

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Appoint Digital Ambassadors.

Strategy 158
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Your Guide to Healthcare Personas

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They indicate not just one overarching message, but the finer points of what motivates them, what stops them, what expectations they have for your brand, and more. We understand her concerns and want to build structures, designs, and content that truly meet her needs. But she feels real now. How do I choose my healthcare personas?

UX 332
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Ahold Delhaize USA Launches Peapod Digital Labs

PYMNTS

In a press release , the company said it has named JJ Fleeman as president of Peapod Digital Labs and chief eCommerce officer. Peapod Digital Labs will power growth in digital and personalization capabilities for local brands of Ahold Delhaize USA and will serve as the innovation lab for the U.S. consumers.”.

Branding 100
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Unwrapping Chipotle’s Evolving Digital Ordering Strategy

PYMNTS

Fast casual chain Chipotle Mexican Grill became one of the first major restaurant brands to pioneer the mobile ordering experience in 2008. The company has since expanded its digital ordering portfolio to include artificial intelligence (AI)-powered phone ordering, drive-thru pickup lanes and a reordering feature through Amazon’s Alexa. .

Strategy 130